The Edward Show

E713: Think your homepage should rank for all your top keywords? Think again. In this episode, I break down one of the biggest mistakes I still see SEOs making in 2025 - using the homepage as a catch-all SEO landing page. You'll learn: - Why targeting keywords with your homepage doesn't work anymore - The real purpose of a homepage in modern SEO - How exact match domains (EMDs) actually hurt your rankings (revealed in the Google API Leak) - What to put on your homepage to build authority, trust, and links - The right way to structure your site to rank for competitive keywords If you're still stacking H2s and keyword-stuffed paragraphs on your homepage, this episode will be a wake-up call. Old SEO is dead - here's what to do instead. ⭐️ Mashable on Exact Match Domains in the Google API Leak - https://mashable.com/article/google-search-content-api-warehouse-seo-leak [https://mashable.com/article/google-search-content-api-warehouse-seo-leak] 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 Introduction 00:19 The Purpose of a Homepage 01:12 Common Mistakes with Homepage SEO 01:57 Why Old SEO Tactics Fail Today 03:10 The Issue with Exact Match Domains 04:51 Best Practices for Homepage SEO 05:44 Further Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #searchengineoptimization #seotips #seo101 #digitalmarketing

E712: The wildest, weirdest, and most persistent SEO myths floating around the internet - from adding emojis to your meta descriptions to bolding rhyming keywords for “semantic musicality.” We’re breaking down what actually matters in SEO in 2025 - backlinks, content quality, site speed, AI-generated content, and more. Whether you’re an SEO veteran or just trying to figure out if Google really cares about your sitemap, this episode’s for you. Featuring: - The myth that just won’t die: “SEO is dead” - Do backlinks still matter? - Why content isn’t automatically “king” - Real talk about page speed, AI content, and Google’s evolving signals - Community-favorite myths from Reddit’s SEO threads ⭐️ Source: https://www.reddit.com/r/SEO/comments/1l5gpyd/tell_me_your_best_seo_myths/ [https://www.reddit.com/r/SEO/comments/1l5gpyd/tell_me_your_best_seo_myths/] ⭐️ LLMs.txt - What It Is and Do You Need One? - https://www.youtube.com/watch?v=XOo6YC6n2hE [https://www.youtube.com/watch?v=XOo6YC6n2hE] 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 Hilarious SEO Tips from the Internet 01:07 Emojis in Meta Descriptions 01:39 Keywords in HTML Class Tags 02:21 The Truth About Backlinks 03:57 Common Misconceptions in SEO Practices 07:19 Page Speed and Rankings 08:04 Bolding Keywords and Semantic Musicality 08:29 Top 12 SEO Myths by WebLinkr 09:28 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #searchengineoptimization #seomyths #seohacks

E711: Thousands of SEOs are reporting a massive drop in indexed pages - starting around May 20th. Is it a glitch? An algorithm update? Or something bigger? I share my bold theory on why Google is de-indexing so many pages - and why platforms like TikTok, Reddit, YouTube, Instagram, and LinkedIn are now dominating search results. Here’s what I cover: - The data behind Google's index purge - Why user-generated content (UGC) is being prioritized - The rise of short-form video in search rankings - What this shift means for your SEO strategy - How to optimize content for visibility in 2025 and beyond Plus, I’ll walk you through how to quickly repurpose your ideas into video content that ranks - and the tools I use to automate it all. If your pages are disappearing from search, this episode will give you clarity, strategy, and solutions. ⭐️ The biggest mistake digital marketers will make this year - https://edwardsturm.com/articles/the-biggest-mistake-digital-marketers-will-make-this-year/ [https://edwardsturm.com/articles/the-biggest-mistake-digital-marketers-will-make-this-year/] ⭐️ State of Search Q1 2025: Behaviors, Trends, and Clicks Across the US & Europe https://datos.live/report/state-of-search-q1-2025/ [https://datos.live/report/state-of-search-q1-2025/] ⭐️ Drop In Google Indexing Less Since Late May 2025? - https://www.seroundtable.com/google-indexing-less-may-39538.html [https://www.seroundtable.com/google-indexing-less-may-39538.html] ⭐️ Reminder: Google has been removing indexed pages. Check and resubmit. - https://www.reddit.com/r/SEO/comments/1l3i896/reminder_google_has_been_removing_indexed_pages/ [https://www.reddit.com/r/SEO/comments/1l3i896/reminder_google_has_been_removing_indexed_pages/] ⭐️ Google On Unrelated Content As A Search Ranking Issue - https://www.seroundtable.com/unrelated-content-google-seo-39574.html [https://www.seroundtable.com/unrelated-content-google-seo-39574.html] 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 Introduction: De-Indexing Issue 00:53 Popular Theories on De-Indexing 02:03 User-Generated Content Hypothesis 03:33 Impact of Short-Form Video 06:21 SEO Strategies for Video Content 09:17 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #searchengineoptimization #seotips #seohacks #digitalmarketing

E710: How do you grow an SEO agency from $0 to 8 figures? James Reynolds, founder of SEO Sherpa, shares just this - exactly how he built his agency from the ground up. We cover: - How James scaled SEO Sherpa from a solo consulting business to an 8-figure agency with a 65-person team - The strategy behind his 21 SEO Experiments article - How to build a scalable agency without getting stuck in client work - How to get your first clients with no money and no network - Using AI to improve agency operations and client retention - How to structure your first deals and avoid common mistakes that cause client churn - The growing importance of video and modern link-building for SEO If you run an agency, work as a freelancer, or do SEO for clients, this conversation will give you practical ideas you can use. ⭐️ James Reynolds on LinkedIn - https://www.linkedin.com/in/jameshreynolds/ [https://www.linkedin.com/in/jameshreynolds/] ⭐️ 21 SEO Experiments That Will Change The Way You Think About SEO (Forever) - https://seosherpa.com/seo-experiments/ [https://seosherpa.com/seo-experiments/] ⭐️ SEO Sherpa - Home - https://seosherpa.com/ [https://seosherpa.com/] 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 Introduction and Background 01:10 The Impact of SEO Experiments 03:57 Creating Linkable Assets 11:11 Starting an SEO Agency from Scratch 19:53 Building Client Relationships and Networking 26:20 Mentorship and Scaling Your Business 33:34 Perception in Public Speaking 34:23 Leveraging Speaking Engagements for Marketing 35:31 Business Landscape in Dubai Circa 2010 38:40 Challenges and Strategies in Client Management 44:42 Starting an SEO Business from Scratch 49:25 The Role of AI in Modern Agencies 55:01 Effective Client Acquisition Channels 57:47 The Impact of Short-Form Video Content 01:04:32 Advice for Aspiring SEO Professionals 01:07:46 Growing Your Presence on LinkedIn 01:09:32 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #searchengineoptimization #consultingtips #agencytips #digitalmarketing

E709: Google is de-indexing millions of pages - and SEOs around the world are scrambling to figure out why. I explain what’s happening with the recent changes to Google’s indexing, which appear to have started in late May 2025. Topics covered: - Why pages are being removed from Google’s index - How Google’s approach to topical authority may be changing - Whether this is connected to an upcoming Core Update - What you can do if your pages were de-indexed I’ll also share what other SEOs are seeing and how some are recovering lost pages. ⭐️ Paul P on 𝕏 - https://x.com/pavlos1944/status/1932354931392135449 [https://x.com/pavlos1944/status/1932354931392135449] ⭐️ Drop In Google Indexing Less Since Late May 2025? - https://www.seroundtable.com/google-indexing-less-may-39538.html [https://www.seroundtable.com/google-indexing-less-may-39538.html] ⭐️ Reminder: Google has been removing indexed pages. Check and resubmit. - https://www.reddit.com/r/SEO/comments/1l3i896/reminder_google_has_been_removing_indexed_pages/ [https://www.reddit.com/r/SEO/comments/1l3i896/reminder_google_has_been_removing_indexed_pages/] ⭐️ 127 pages crawled not indexed and loss of position - https://www.reddit.com/r/SEO/comments/1l5t5bk/127_pages_crawled_not_indexed_and_loss_of_position/ [https://www.reddit.com/r/SEO/comments/1l5t5bk/127_pages_crawled_not_indexed_and_loss_of_position/] ⭐️ Link Echoes SEO Experiment - https://seosherpa.com/seo-experiments/ [https://seosherpa.com/seo-experiments/] ⭐️ Google On Unrelated Content As A Search Ranking Issue - https://www.seroundtable.com/unrelated-content-google-seo-39574.html [https://www.seroundtable.com/unrelated-content-google-seo-39574.html] 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 Google's Massive De-Indexing: An Overview 00:11 Reports and Examples of De-Indexing 01:31 Theories Behind Google's De-Indexing 02:19 How to Check and Fix De-Indexed Pages 03:28 Community Insights and Reactions 09:03 Understanding Topical Authority and Link Echoes 13:45 Final Thoughts and Recommendations The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #searchengineoptimization #seotips #seohacks #digitalmarketingnews