The Efficient Spend Podcast

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, growth and marketing analytics consultant Barbara Galiza shares insights on marketing data audits, triangulation, and optimizing paid versus organic strategies. Barbara discusses key challenges that startups face, such as data discrepancies, budget allocation, and balancing short-term performance with long-term brand-building goals. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Barbara Galiza is a growth and marketing analytics consultant with over 10 years of experience helping startups optimize their media spend and measurement strategies. Passionate about simplifying complex marketing data, she has worked with diverse clients to improve performance through methodologies like marketing mix modeling and attribution. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ [https://www.linkedin.com/in/paulkovalski/] CONNECT WITH BARBARA: https://www.linkedin.com/in/barbara-galiza/ EPISODE LINKS: https://www.barbaragaliza.com/#about-me [https://www.barbaragaliza.com/#about-me] https://021newsletter.com [https://021newsletter.com/] https://blog.adroll.com/marketing-incrementality-testing/ [https://blog.adroll.com/marketing-incrementality-testing/] https://www.marketingevolution.com/knowledge-center [https://www.marketingevolution.com/knowledge-center] https://paramark.com/blog [https://paramark.com/blog] https://www.getdbt.com/blog [https://www.getdbt.com/blog]

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, Constantine Yurevich, Founder and Chief Storyteller of SegmentStream shares the challenges in marketing measurement and innovative approaches to attribution and optimization. Constantine discusses insights into overcoming legacy systems, leveraging AI-powered visitor scoring, and navigating the evolving digital marketing landscape to maximize ROI and business growth. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Constantine Yurevich is the Founder and Chief Storyteller at SegmentStream, an AI-powered platform helping fast-growing startups and DTC brands optimize marketing analytics for rapid growth. With over six years of experience building innovative solutions, he is passionate about transforming digital marketing strategies through advanced machine learning and data-driven insights. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ [https://www.linkedin.com/in/paulkovalski/] CONNECT WITH CONSTANTINE: https://www.linkedin.com/in/yurevichcv/ EPISODE LINKS: https://segmentstream.com/about [https://segmentstream.com/about] https://segmentstream.com/resources/success-stories [https://segmentstream.com/resources/success-stories] https://martech.org/martech-topics/ [https://martech.org/martech-topics/] https://www.marketingevolution.com/knowledge-center [https://www.marketingevolution.com/knowledge-center] https://www.adroll.com/blog [https://www.adroll.com/blog] https://www.adroll.com/features/digital-advertising-platform\ [https://www.adroll.com/features/digital-advertising-platform%5C]

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of the Efficient Spend Podcast, Laura Erdem, Sales Manager at Dreamdata, discusses the art of social selling and its impact on aligning sales and marketing efforts. Laura delves into building brand trust through authentic engagement, the role of content consistency across touchpoints, and the balance of organic versus paid strategies, offering actionable insights for developing long-term business relationships. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Laura Erdem is a sales manager with over four years of experience driving growth for Dreamdata, where she leads the US sales team in outbound strategy, sales excellence, and team development. With a proven track record of closing major enterprise deals and building sales practices from scratch, she is passionate about aligning marketing and sales to drive measurable impact. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ [https://www.linkedin.com/in/paulkovalski/] CONNECT WITH LAURA: https://www.linkedin.com/in/lerdem/ EPISODE LINKS: https://dreamdata.io/blog [https://dreamdata.io/blog] https://www.salesforce.com/blog-hub/ [https://www.salesforce.com/blog-hub/] https://buffer.com/resources/ [https://buffer.com/resources/] https://www.socialmediatoday.com [https://www.socialmediatoday.com/] https://sproutsocial.com/insights/social-strategy/ [https://sproutsocial.com/insights/social-strategy/] https://contentmarketinginstitute.com [https://contentmarketinginstitute.com/]

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of the Efficient Spend Podcast, Michael True, CEO of Prescient AI, shares his approach to Media Mix Modeling (MMM) and how Prescient AI is reshaping the landscape of ad spend optimization. Michael delves into the nuances of rapid onboarding, campaign-level granularity, and leveraging triangulation for effective budget allocation, while also reflecting on the evolution of MMM in response to post-iOS 14.5 privacy shifts. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Michael True is the co-founder and CEO of Prescient AI, an innovator in Media Mix Modeling and measurement technology. With a background in machine learning and analytics from roles at IBM, Oracle, and Opera Solutions, Michael is dedicated to empowering brands with rapid, campaign-level insights to optimize their paid media strategies. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ [https://www.linkedin.com/in/paulkovalski/] CONNECT WITH MICHAEL: https://www.linkedin.com/in/michaeljtrue/ EPISODE LINKS: https://prescientai.com/blog/ [https://prescientai.com/blog/] https://support.apple.com/en-us/HT212023 [https://support.apple.com/en-us/HT212023] https://www.facebook.com/business/help/974558639546165?helpref=search&sr=1&query=incrementality [https://www.facebook.com/business/help/974558639546165?helpref=search&sr=1&query=incrementality] https://hexclad.com/pages/about-us [https://hexclad.com/pages/about-us] https://www.applovin.com/blog/ [https://www.applovin.com/blog/] https://www.shopify.com/blog/roas

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of the Efficient Spend Podcast, Pan Katsukis, CEO of Remerge, dives deep into the intricacies of incrementality testing and its critical role in modern marketing. Pan shares insights on optimizing media mixes, avoiding cannibalized spend, and navigating the evolving challenges of privacy regulations in the ad tech space. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Pan Katsukis is the CEO and co-founder of Remerge, with over a decade of experience leading programmatic advertising and app re-engagement initiatives. He is passionate about leveraging data-driven strategies and incrementality testing to help global brands optimize their ad spend and drive scalable growth. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH PAN: https://www.linkedin.com/in/katsukis/ EPISODE LINKS: https://www.remerge.io/incrementality https://www.remerge.io/methods https://developer.apple.com/app-store/user-privacy-and-data-use/ https://www.google.com/ads/data-driven-attribution/ https://developers.google.com/ads-data-hub https://support.google.com/analytics/answer/1008015 https://www.adjust.com/resources/insights/ios14-idfa-privacy-report/