The Influencer Podcast

ABOUT THIS EPISODE: In this episode, I’m joined by my friend and messaging expert Brandon Lucero for a powerful deep-dive into what really makes content convert. We go beyond surface-level strategies and into the psychology of messaging that drives demand—without relying on hype or constant how-to posts. Brandon breaks down his three levels of trust that every business needs to build with its audience, and how to shift from over-teaching to creating true resonance and relevance. We talk about how to stop overwhelming your audience, the difference between encyclopedic content and TED Talk-level impact, and why self-identifying content is one of the most effective ways to generate demand before ever mentioning your offer. Brandon also shares practical examples of how to structure your messaging, content, and even Reels to attract aligned clients who are ready to buy—not just engage. If you’re ready to stop chasing attention and start creating true connections and conversions, this episode is a must-listen! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:41 Meet Brandon Lucero: Messaging Expert 01:41 The Importance of Messaging in Business 03:06 Understanding Effective Communication 05:46 Levels of Trust in Messaging 10:16 Creating Hyper-Relevant Content 13:30 Building Deep Connections Through Storytelling 15:33 Practical Tips for Top of Funnel Engagement 17:33 Creating Engaging Content Quickly 17:59 The Importance of Specificity in Communication 19:00 Building a Content Ecosystem 20:56 Balancing Connection and Call to Action 22:24 Self-Identifying Content and Trust Building 26:52 Effective Webinar Strategies 28:33 Current Trends and Overused Messaging 32:23 Conclusion QUOTABLES: “   Yes, information's important. Intellect is important. Using your expertise to really showcase and break down processes in a logical way that is digestible for someone to understand is important, but that doesn't always lead to a sale. In fact, a lot of times that can kind of put you in the friend zone where people are engaging with your content. Maybe they find you valuable. They find you inspiring, they think that you're really smart, but they're not buying from you.” - Julie Solomon  “   When it comes to information, I always talk about teaching concepts. Don't teach them how to actually do something, but what's the concept they need to learn? And then if you follow it up with like a metaphor or analogy or something like that, now the brain automatically goes, oh, that makes sense. I get that” - Brandon Lucero GUEST RESOURCES: Brandon Lucero [https://brandonlucero.com/] @iambrandonlucero [https://www.instagram.com/iambrandonlucero/] The New Generation Entrepreneur [https://open.spotify.com/show/13P10WvZmkqt9t2Y9kqe8N] RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [https://juliesolomon.net/va] [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply [https://docs.google.com/forms/d/e/1FAIpQLSfxD5lqtMk43jDmaoxM5kW8Oy_CGanbBVgPJ8t7yXuZt9caLg/viewform]. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable [http://www.juliesolomon.net/getwhatyouwant] so you can leverage the power of your own influence. Follow Julie on Instagram! [https://www.instagram.com/julssolomon] MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website [https://commonwealth-co.com] and mention my name to save 10% on your first month. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month! [http://shopify.com/influencer]

ABOUT THIS EPISODE: In this solo episode, I’m sharing a powerful shift that’s shaping how I lead, connect, and scale in 2025: building a community-first brand. If you've ever felt stuck in growth, unsure how to convert your audience, or disconnected from the deeper “why” of your business, this episode is for you. I dive into why creating a niche, engaged community—not just a large audience—is the most sustainable path to long-term impact and income. We explore how to stop relying on freebies, why surface-level urgency tactics don’t work, and how to lead with clarity, transformation, and intentional connection. I also share the messaging strategies I use with my clients to build retention, deepen engagement, and create a brand experience that feels magnetic and meaningful. If you’re ready to create more impact with less noise, and build a business rooted in beauty, clarity, and real belonging, this episode will give you the clarity and confidence to do it. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:32 Building Community in 2025 01:54 Case Study: Elise's Transformation 02:59 The Power of Niche Communities 03:26 Case Study: Dana's Breakthrough 04:21 Leadership and Content Strategy 05:20 The Role of Instagram and Podcasting 09:10 Shifting from Freebies to High-Value Offers 13:20 Creating Urgency Through Messaging 16:47 Retention: The Key to Thriving Communities 22:38 Conclusion QUOTABLES: “  When your messaging is aligned with those core desires, urgency isn't a hard sell. It's just the natural consequence of them seeing the value that you bring.” - Julie Solomon  “  Retention is what keeps a community thriving and that's everything. And for me, I think the key and what I really work with my clients on is yes, providing consistent value. But most importantly, fostering the authentic relationships that are necessary for retention and creating that ongoing transformation for your members.” - Julie Solomon  RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [https://juliesolomon.net/va] [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply [https://agencycompany327702.hbportal.co/public/workwithJulieSolomon/1-Inquiry_form]. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable [http://www.juliesolomon.net/getwhatyouwant] so you can leverage the power of your own influence. [LISTEN TO THE EPISODE ON BEAUTY AS STRATEGY] Discover how embracing beauty as energy and alignment—not just aesthetics—can transform your business. This episode [https://juliesolomon.net/podcasts/beauty-is-a-business-strategy-how-alignment-creates-magnetism/] will inspire you to lead with ease, magnetism, and deeper connection. Follow Julie on Instagram! [https://www.instagram.com/julssolomon] MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website [https://commonwealth-co.com] and mention my name to save 10% on your first month. [THE TOOL I WISH I HAD WHEN I STARTED] From your first sale to your biggest month yet, Shopify supports you every step of the way. Try it now for just $1/month. [http://shopify.com/influencer]

ABOUT THIS EPISODE: I’m so thrilled to welcome back my friend Stephanie Cartin, co-founder of Entreprenista, to the podcast! In this episode, we dive into what it really takes to build, grow, and sustain a thriving membership and community-driven business. Stephanie shares the incredible journey of how Entreprenista evolved from a podcast into a full-blown media company and powerhouse community supporting over 2,500 women founders across industries. We talk candidly about the real work behind creating a long-term, mission-driven membership—why retention matters more than quick wins, how to build trust and value over time, and what you need to know before launching your own community. Stephanie also gives us a behind-the-scenes look at the unique business model that powers The Entreprenista League and how she's helping members scale their businesses, build lasting relationships, and access high-level opportunities. Whether you're dreaming of launching a membership or simply craving more connection and collaboration in your business, this episode is packed with wisdom, encouragement, and actionable insights you won’t want to miss! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:44 Introducing Stephanie from Entreprenista 01:13 The Evolution of Entreprenista 02:56 Stephanie's Entrepreneurial Journey 09:05 Building and Sustaining a Membership Community 21:32 The Importance of Community and Relationships 29:46 Entreprenista's Future Plans 34:26 Closing Remarks QUOTABLES: “  I think a lot of times what people don't realize is that memberships are a long game. You know, they're not a quick win. And you really have to be excited and intentional about really understanding that and knowing that a lot of times you're not gonna see the compound effect of a membership until you're about two years to three years in.” - Julie Solomon  “  If you are already building a community or community-based business, or you are thinking about building a community as your business, you have to be someone who wants to be invested and involved in the community, and you have to genuinely care and like people, if that is not you don't do it.” - Stephanie Cartin GUEST RESOURCES: Stephanie Cartin [https://www.entreprenista.com/] @stephjillcartin [https://www.instagram.com/stephjillcartin/?hl=en] @entreprenistas [https://www.instagram.com/entreprenistas/] Join the Entreprenista League and get $500 off! Ready to grow your business alongside an incredible community of supportive, powerhouse women founders? As a special gift for my listeners, use Code JULIE500 for $500 to receive $500 off your lifetime membership to The Entreprenista League when you ⁠join using this link⁠ [https://refer.entreprenista.com/julie]! ✨ RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. https://juliesolomon.net/vaClick here to get access to my new training! [https://juliesolomon.net/va] [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. https://agencycompany327702.hbportal.co/public/workwithJulieSolomon/1-Inquiry_formClick here to apply [https://agencycompany327702.hbportal.co/public/workwithJulieSolomon/1-Inquiry_form]. [ORDER] my book or Audible, http://www.juliesolomon.net/getwhatyouwantGet What You Want: How to Go From Unseen to Unstoppable [http://www.juliesolomon.net/getwhatyouwant] so you can leverage the power of your own influence. Follow Julie on Instagram! [https://www.instagram.com/julssolomon] MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. https://commonwealth-co.comVisit their website [https://commonwealth-co.com] and mention my name to save 10% on your first month. [THE TOOL I WISH I HAD WHEN I STARTED] From your first sale to your biggest month yet, Shopify supports you every step of the way. Try it now for just $1/month. [http://shopify.com/influencer]

ABOUT THIS EPISODE: Have you ever felt like you’re doing everything “right” in your business—strategy, content, offers, systems—but something still feels off? In this deeply personal episode, I’m sharing a shift that’s transformed the way I show up, lead, and scale: embracing beauty as a business strategy. I’m talking about beauty beyond aesthetics—beauty as energy, presence, and emotional resonance. I open up about how rethinking beauty and self-expression changed everything from how I write content and sell offers to how I feel in my business every day. You’ll hear real-life stories—from my own skincare rituals to client transformations—and how seemingly small shifts in alignment can lead to massive results. If you’ve been craving more ease, depth, and magnetism in your brand, this episode will inspire you to lead with artistry, not just strategy. It's time to scale with softness, beauty, and full-body yes energy. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:50 The Shift in Business Strategy 01:59 Defining Beauty as a Business Strategy 03:35 Integrating Beauty into Business Practices 06:11 Personal Rituals and Their Impact 09:31 The Role of Environment in Business Success 11:32 Content Creation with Emotional Clarity 13:34 Voice and Storytelling in Branding 15:03 Embracing Beauty in Business 18:23 Conclusion QUOTABLES: “   What draws you to a brand? It's not just the value. It's how the look and the energy and just the feeling of it all makes you feel, makes you move how it lives in your mind. So why are we still thinking I. That the only way to grow is by hacking funnels or cranking out more content or figuring out some other strategy.” - Julie Solomon  “   A few months ago, I was mapping out this carousel post, and I remember that I paused in the moment and I was like, okay, we got a solid hook. The call to action is clear, right? Like I'm checking off the boxes of the formula, but something was missing. It felt so hollow. So instead of doing what I used to do, which is push through it and force through it and figure out a way and da, da, da, da, I stopped. I closed my laptop. I put on a playlist that lights me up, and I asked myself, what's the actual feeling I want someone to have when they see this? That moment changed so much for me because it, it made me realize that I can actually design content from the inside out.” - Julie Solomon  RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [https://juliesolomon.net/va] [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply [https://agencycompany327702.hbportal.co/public/workwithJulieSolomon/1-Inquiry_form]. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable [http://www.juliesolomon.net/getwhatyouwant] so you can leverage the power of your own influence. Follow Julie on Instagram! [https://www.instagram.com/julssolomon]   [TURN “WHAT IF” INTO “WHY NOT”] That business idea you’ve been sitting on? Shopify makes it real—get started now for only $1/month. [http://shopify.com/influencer]

ABOUT THIS EPISODE: In this special live coaching episode, I’m joined by several amazing entrepreneurs inside The Growth Collective for a behind-the-scenes look at how small but intentional shifts in content and messaging can lead to massive business breakthroughs. From rebrands and content overhauls to refining sales flow and client attraction, we explore how showing up consistently—and with clarity—translates into real results. You’ll hear powerful coaching moments with women just like you navigating visibility challenges, audience clarity, and scaling beyond one-on-one work. We talk about how to make content work for you (not the other way around), how to combine nurture with strategy for natural sales, and why you don’t need to be everywhere—you just need to be clear and intentional. If you’ve been stuck, overwhelmed, or second-guessing your visibility strategy, this episode is the pep talk and permission slip you didn’t know you needed! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:41 Guest Introduction and Rebranding Journey 02:06 Content Strategy and Instagram Algorithm Insights 04:35 Sales and Messaging Refinement 06:33 Unexpected Client Engagement 08:00 Analyzing Client Conversion Triggers 10:41 Carrie's Membership and Messaging Challenges 18:55 Michelle's Workshop and Coaching Journey 21:58 Content Creation Challenges and Strategies 27:55 Focusing on Core Content Platforms 33:29 Final Thoughts QUOTABLES: “  As you are thinking long-term with your nurture and even like your email strategy, this is really where the magic's going to happen. Because when content and nurture actually work together, that's when sales become natural instead of feeling forced on either end.” - Julie Solomon  “  What is giving you/them the clarity on how to communicate your expertise? Like how do you want to create to communicate your expertise? What are the phrases, the words, the nuances that you wanna be known for? Because that's what you have to lead with in content.” - Julie Solomon  RESOURCES: [JOIN THE GROWTH COLLECTIVE FOR JUST $1] Ready to turn your content into clients without the confusion? The Growth Collective [https://juliesolomon.samcart.com/products/the-growth-collective-copy] gives you the proven strategies, live coaching, and content frameworks you need to attract and convert your ideal audience. Use code GIFT to get your first month for only $1 🚀 [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [https://juliesolomon.net/va] [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply [https://agencycompany327702.hbportal.co/public/workwithJulieSolomon/1-Inquiry_form]. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable [http://www.juliesolomon.net/getwhatyouwant] so you can leverage the power of your own influence. Follow Julie on Instagram! [https://www.instagram.com/julssolomon]   MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website [https://commonwealth-co.com] and mention my name to save 10% on your first month.  [NO TECH? NO PROBLEM.] Shopify’s drag-and-drop templates, AI tools, and built-in support make launching a business easier than ever. Start selling for just $1/month. [http://shopify.com/influencer]