The Russell Brunson Show

In this episode of The Russell Brunson Show, I share something I still can’t believe I own… The only known copy of a 1917 advertising course written and taught by Napoleon Hill himself, 20 years before he wrote Think and Grow Rich! This is more than just a cool collectible. It’s the missing link that explains how Napoleon Hill became one of the most influential personal development authors of all time. Before he shaped millions of minds, he was teaching people how to advertise. And not just the tactics, but how to become the kind of person who can persuade, influence, and move people to action. What he taught over 100 years ago still applies today, and in this episode, I break it down. What Hill got right, what today’s marketers are missing, and why timeless strategy beats trendy tactics every single time. Key Highlights: * The real reason Think and Grow Rich has sold over 100 million copies, and it’s not what you think * How Hill’s forgotten ad course focused on developing the advertiser before teaching any copy techniques * The biggest mindset shift every marketer needs before they write a word of copy or launch a funnel * Why so many entrepreneurs fail when platforms shift, and how to become “bulletproof” instead * The powerful advertising principle Hill taught: help your customers visualize the outcome, not the process * Why the best salespeople don’t sell products, they sell visions I’ve gone through every page of Hill’s original manuscript and taken notes on everything. If you want to understand the strategy that makes any tactic work and become the kind of person who can market, sell, and scale anything, this is where to start. This episode isn’t about chasing the next trend… It’s about learning what never changes! Get Russell's book notes here: ⁠⁠http://russellbrunson.com/notes [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjdKTFZpQjM3V0FqV3pTZVpWbXlxUWUwYVJxUXxBQ3Jtc0tsdG41bzEtRGgzT09EUTJ0S0dzOUdCQjN0Zm9ZUUN5aWVSS3ZrUmdiSFowUnZCY19FRnVYOXRHb1lSR2FucWFHZjFFbzItQ21mVVN0UzhZel9ZaG1MNkd5SmVFM2FGZ1YzczcxTmx0ZHAtMlVwdEF2cw&q=http%3A%2F%2Frussellbrunson.com%2Fnotes&v=GtQ7uh1FGls] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://sellingonline.com/podcast] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://clickfunnels.com/podcast] Special thanks to our sponsors: * NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://nordvpn.com/secrets] Try it risk-free now with a 30-day money-back guarantee! * Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.northwestregisteredagent.com/russell%20] to start your business with Northwest Registered Agent. * LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://business.linkedin.com/marketing-solutions/cx/21/08/marketing-solutions-podcast-b?src=re-pod&trk=clicks&mcid=7180985987471147024&veh=clicks] * Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://onboarding.rocketmoney.com/infl?_forward_params=1&_smtype=3&utm_campaign=russell&utm_medium=podcast&utm_source=podcast&wpcid=russell&wpcn=russell&wpsnetn=podcast] * Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks [https://www.indeed.com/hire/audio-promotion-highimpact] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

In this episode of The Russell Brunson Show, I sat down with Jeremy Miner, founder of 7th Level and one of the sharpest sales minds I’ve ever met. His sales framework isn’t about hype or pressure. It’s about getting prospects to lower their guard, open up, and actually sell themselves. In our discussion, we go deep into how to eliminate resistance during the sales process… Especially for high-ticket offers. Jeremy breaks down the psychology of selling, why old-school techniques don’t work anymore, and how to ask the kind of questions that shift the dynamic completely. We even dive into why he named his company 7th Level… And the spiritual meaning behind it. In scripture, the number 7 is tied to completion and divine order. Jeremy believes true persuasion happens at that level: When you stop trying to push and instead help people come to their own inspired decisions. Whether you’re taking calls, closing from stage, or building funnels that sell on autopilot, this conversation will completely reframe how you think about sales. Key Highlights: * Why most sales resistance is triggered in the first few seconds of a call * The neuroscience behind how people make buying decisions * How to create disarming conversations that get prospects to sell themselves * Jeremy’s three-step question framework that takes people from curious to closed * The big mistake most entrepreneurs make when pitching their offer * Why selling should feel collaborative - not confrontational * How to guide people to their own conclusions instead of pushing them to buy * The one phrase that instantly lowers sales resistance on any call Jeremy’s approach is like the opposite of everything you’ve been told about “hard closing.” It’s subtle, strategic, and literally based on how Christ himself taught and persuaded when he was on earth… With questions! So cool!  If you’ve ever struggled with sales, either for yourself or your team, you’re going to want to listen to this one twice. This episode is packed with practical takeaways you can apply immediately to start closing more deals with less effort and more integrity. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://sellingonline.com/podcast] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://clickfunnels.com/podcast] Special thanks to our sponsors: * NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://nordvpn.com/secrets] Try it risk-free now with a 30-day money-back guarantee! * Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.northwestregisteredagent.com/russell%20] to start your business with Northwest Registered Agent. * LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://business.linkedin.com/marketing-solutions/cx/21/08/marketing-solutions-podcast-b?src=re-pod&trk=clicks&mcid=7180985987471147024&veh=clicks] * Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://onboarding.rocketmoney.com/infl?_forward_params=1&_smtype=3&utm_campaign=russell&utm_medium=podcast&utm_source=podcast&wpcid=russell&wpcn=russell&wpsnetn=podcast] * Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks [https://www.indeed.com/hire/audio-promotion-highimpact] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Most people think mass movements are built by having the right product or flashy branding… but it’s actually way deeper than that. Back when I was trying to figure out how to turn Clickfunnels into a real movement, I came across a weird little book from the 1950’s called The True Believer by Eric Hoffer. This book hit me like a ton of bricks. I started seeing patterns everywhere… Why people follow, why they stick, and how belief actually transfers from one person to another. This book literally changed how I wrote Expert Secrets. It changed how I thought about sales and marketing. And honestly, it changed how I lead. In this episode of The Russell Brunson Show, I’m breaking down the core ideas from The True Believer… With my own commentary, how I’ve used this inside Clickfunnels, and how you can use it to build loyalty, momentum, and real belief around what you’re doing. Key Highlights: * The 3 elements that fuel every mass movement (and why you need all three to create lasting belief) * Why movements don’t start with logic… They start with emotion and shared frustration * How to identify the “devil” your audience can unite against (and why you shouldn’t be afraid to evolve it) * What I learned from watching the early Clickfunnels haters, and how we used their resistance to build stronger community * The danger of becoming the thing your movement was created to fight This episode dives into the psychology behind why people buy, follow, and commit. If you’re building a brand, leading a tribe, or trying to grow something bigger than yourself, you need to understand how belief actually works. If you want to go deeper, I put together a special download with my personal notes and doodles from The True Believer and Expert Secrets. Just hit this link and grab it for free! http://russellbrunson.com/notes [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjdKTFZpQjM3V0FqV3pTZVpWbXlxUWUwYVJxUXxBQ3Jtc0tsdG41bzEtRGgzT09EUTJ0S0dzOUdCQjN0Zm9ZUUN5aWVSS3ZrUmdiSFowUnZCY19FRnVYOXRHb1lSR2FucWFHZjFFbzItQ21mVVN0UzhZel9ZaG1MNkd5SmVFM2FGZ1YzczcxTmx0ZHAtMlVwdEF2cw&q=http%3A%2F%2Frussellbrunson.com%2Fnotes&v=GtQ7uh1FGls] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://sellingonline.com/podcast] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://clickfunnels.com/podcast] Special thanks to our sponsors: * NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://nordvpn.com/secrets] Try it risk-free now with a 30-day money-back guarantee! * Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.northwestregisteredagent.com/russell%20] to start your business with Northwest Registered Agent. * LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://business.linkedin.com/marketing-solutions/cx/21/08/marketing-solutions-podcast-b?src=re-pod&trk=clicks&mcid=7180985987471147024&veh=clicks] * Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://onboarding.rocketmoney.com/infl?_forward_params=1&_smtype=3&utm_campaign=russell&utm_medium=podcast&utm_source=podcast&wpcid=russell&wpcn=russell&wpsnetn=podcast] * Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks [https://www.indeed.com/hire/audio-promotion-highimpact] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

This episode of The Russell Brunson Show is a deep dive into the Science of Scaling… The new book and framework from Dr. Benjamin Hardy. I sat down with Ben to unpack the actual roadmap behind exponential growth, goal filtering, and identity transformation. We talk about why most people let their past define their present... and how to flip that thinking to let your future shape everything instead. We break down the exact frameworks that help top performers set more urgent goals, choose the right “Whos,” and avoid getting stuck on the wrong path. If you’ve ever felt like your current results don’t match your potential, this episode gives you the tools to fix that… Starting today! Key Highlights: * The Frame-Floor-Focus framework that anchors every scaling decision * Why your future should define your present… Not your past * The power of urgency and identity-based goals (and why most people miss this) * How “Super Whos” accelerate success for your business * Why Ben left Medium and YouTube behind and what we can learn about focusing on the “next wave” We also talk about the mindset behind strategic letting go, why success often requires subtraction, and how your current level of results is often a reflection of what you haven’t yet released. If you’re serious about building a business - and a life - that scales, don’t miss this episode! Get a free copy of Ben’s book The Science of Scaling at: scaling.com/audiobook [http://scaling.com/audiobook] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://sellingonline.com/podcast] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://clickfunnels.com/podcast] Special thanks to our sponsors: * NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://nordvpn.com/secrets] Try it risk-free now with a 30-day money-back guarantee! * Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.northwestregisteredagent.com/russell%20] to start your business with Northwest Registered Agent. * LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://business.linkedin.com/marketing-solutions/cx/21/08/marketing-solutions-podcast-b?src=re-pod&trk=clicks&mcid=7180985987471147024&veh=clicks] * Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://onboarding.rocketmoney.com/infl?_forward_params=1&_smtype=3&utm_campaign=russell&utm_medium=podcast&utm_source=podcast&wpcid=russell&wpcn=russell&wpsnetn=podcast] * Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks [https://www.indeed.com/hire/audio-promotion-highimpact] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

In this episode of The Russell Brunson Show, I sit down with my friend Matt Gray for a powerful conversation about the hidden force driving (or sabotaging) your success: the subconscious mind. We go deep into how the beliefs you carry beneath the surface can either accelerate your success or quietly sabotage everything you’re trying to build. Matt and I share personal strategies we’ve used to reprogram our own thinking, uncover hidden mental roadblocks, and create breakthroughs in our businesses. If you’ve ever felt stuck despite following the right playbook, this episode will help you understand why. I also loved hearing how Matt approaches content - especially how he taps into the fears and dreams of his audience to create messaging that converts. He shares a brilliant (and simple) survey strategy you can use to build high-impact content from your customer’s subconscious beliefs. We even dive into the history of propaganda, PR, and the psychology behind why some people succeed with the same tools that others struggle with. This episode is a crash course in rewriting the internal script that’s holding you back. Key Highlights: * How your subconscious beliefs quietly shape your business results - whether you know it or not * The difference between conscious decisions and the stories your subconscious is really acting on * Why traditional mindset work often falls short - and what actually rewires your beliefs * Matt’s 3-question survey method to uncover exactly what your audience is thinking and feeling * A candid breakdown of the “art vs algorithm” debate - and how to create content that stays true to your voice while still performing online * The surprising link between Freud, propaganda, and modern sales psychology This episode will challenge the way you think about success - and give you the tools to shift from self-sabotage to unstoppable momentum. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://sellingonline.com/podcast] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://clickfunnels.com/podcast] Special thanks to our sponsors: * NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://nordvpn.com/secrets] Try it risk-free now with a 30-day money-back guarantee! * Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.northwestregisteredagent.com/russell%20] to start your business with Northwest Registered Agent. * LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://business.linkedin.com/marketing-solutions/cx/21/08/marketing-solutions-podcast-b?src=re-pod&trk=clicks&mcid=7180985987471147024&veh=clicks] * Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://onboarding.rocketmoney.com/infl?_forward_params=1&_smtype=3&utm_campaign=russell&utm_medium=podcast&utm_source=podcast&wpcid=russell&wpcn=russell&wpsnetn=podcast] * Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks [https://www.indeed.com/hire/audio-promotion-highimpact] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]