The Purposeful Marketing Podcast

In this episode of the Purposeful Marketing Podcast, Aaron and James chat with Peter Murphy Lewis to explore the concept of community. They discuss the importance of being present in relationships, the value of seeking out new experiences, and how curiosity can lead to better marketing strategies. Peter shares anecdotes about living in a zoo and the lessons learned from communal living, emphasizing the significance of being helpful and building connections. The conversation highlights the need for marketers to focus on community engagement and the human aspect of their work. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://podcasters.spotify.com/pod/show/purposeful-marketing] ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/mary-keough-437824a2/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/aaronmichaelweekes/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann [https://www.linkedin.com/in/james-boeckmann/] Connect with the guest: Peter Murphy Lewis [https://www.linkedin.com/in/petermurphylewis/] StrategicPete.com [https://strategicpete.com/]

In this episode of the Purposeful Marketing Podcast, the hosts discuss how to build community in marketing with Marcie Walker, Senior Community Manager at LucidLink. They explore how community can be defined, the importance of leadership in community building, and how businesses can leverage community for marketing, revenue, and relationships. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://podcasters.spotify.com/pod/show/purposeful-marketing] ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/mary-keough-437824a2/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/aaronmichaelweekes/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/james-boeckmann/] Connect with the guest: Marcie Walker [https://www.linkedin.com/in/marciew/]

In this episode of the Purposeful Marketing Podcast, hosts Aaron Weekes and Mary engage with Emma Clayton, a former CMO and founder of the Marketing Revolution. They discuss the evolving role of CMOs, the challenges faced in the marketing industry, and the need for a marketing revolution to reclaim the strategic influence of marketing. Emma shares her insights on the crisis in marketing, the dichotomy of perspectives within the industry, and the importance of understanding the four P's of marketing. The conversation emphasizes the need for marketers to elevate their roles and connect with their customers to drive meaningful change. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://podcasters.spotify.com/pod/show/purposeful-marketing] ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/mary-keough-437824a2/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/aaronmichaelweekes/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠ [https://www.linkedin.com/in/james-boeckmann/] Connect with the guest: Emma Clayton [https://www.linkedin.com/in/emma-clayton-bebrilliant/] Join the Marketing Revolution [https://chat.whatsapp.com/DX5yo0nM4rNAwss5mGmEDf]

In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and Kevin delve into performance marketing, emphasizing the importance of being a practitioner in the field. They discuss how understanding the audience and creating engaging content can lead to successful marketing outcomes. The conversation highlights the significance of creative hooks and offers in capturing attention and driving action and building brand trust in challenging times. The episode wraps up with key takeaways on the necessity of continuous practice in marketing efforts. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://podcasters.spotify.com/pod/show/purposeful-marketing] ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/mary-keough-437824a2/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/aaronmichaelweekes/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠ [https://www.linkedin.com/in/james-boeckmann/] Connect with the guest: ⁠⁠Kevin McClary [https://www.linkedin.com/in/kevinmcclary/]

In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James welcome back Andrew to discuss the concept of niching down in business. Andrew shares his journey from freelancing to finding his ideal clients, emphasizing the importance of aligning expectations and building trust in client relationships. The conversation explores the nuances of identifying best fit clients, the significance of transparency, and the challenges of scaling a business while maintaining quality and trust. The hosts and Andrew reflect on their experiences with contractors and the importance of relationship-building in freelancing. The episode concludes with insights on navigating future challenges in a service-driven economy. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://podcasters.spotify.com/pod/show/purposeful-marketing] ~Market with purpose for the everyday practitioner ~ Connect with the hosts: * ⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/mary-keough-437824a2/] * ⁠Aaron Weekes⁠ [https://www.linkedin.com/in/aaronmichaelweekes/] * ⁠James Boeckmann⁠ [https://www.linkedin.com/in/james-boeckmann/] Connect with the guest: * Andrew Hill [https://www.linkedin.com/in/andrew-hill-4573a81ba/]