The Recruiter's Recruitment Podcast

Welcome Mike Winnet, known for successfully scaling and selling his e-learning company for £8 million. Mike shares his entrepreneurial journey, from working in startups to building his own business after feeling undervalued in his previous role. With strong financial planning and risk management, he created a solid runway that allowed him to transition confidently into entrepreneurship. Mike discusses his scalable content business model, which focused on creating engaging, reusable e-learning videos. He also explains how collaborating with skilled professionals, rather than going it alone, was key to his business success. The conversation also delves into authentic personal branding in the B2B space. Mike explains how targeting quality leads with high impact content is more effective than chasing large audiences. He contrasts content strategies aimed at brand growth versus those tailored for sales, illustrating this with a powerful case where he helped a client secure a year’s worth of sales in just six weeks. Mike shares insights on leveraging client relationships to drive revenue, citing his work with Arsenal Football Club as an example. He explains how understanding industry specific challenges and using LinkedIn to connect with decision makers can open new business opportunities. Emphasising quality over quantity, Mike and Lysha discuss why sales focused content outperforms disposable social media posts. He explains how some of his older videos continue to drive significant sales and why he sticks to platforms like LinkedIn and YouTube for business growth. Finally, Mike outlines his targeted content marketing strategy. He highlights the importance of aligning content with revenue goals and creating solutions oriented messaging for recruitment companies focused on client acquisition, talent sourcing, and brand appeal. Connect with Mike here - www.linkedin.com/in/mikewinnet ----------- The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion . Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations. Find out more details on Paiger here - https://paiger.co/?utm_source=podcast... Our Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/ Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment. Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Helen Plumridge, Founder of Hypa Consulting, explores her evolution from recruiter to entrepreneur and her mission to support female founders in the recruitment industry. Helen shares her personal motivations, including her childhood ambitions, the influence of female role models and the backing of her husband and late father-in-law, which helped fuel her decision to start her own business. Lysha and Helen delve into the persistent barriers women face in entrepreneurship, from mindset challenges and lifestyle factors to the startling statistic that only 1% of female founders receive investment globally. They stress the power of visibility, mentorship and mindset in shifting this landscape and Helen shares a story of a female founder who triumphed over these hurdles. Wrapping up, the conversation turns practical, with actionable strategies to strengthen mindset and build resilience. From Jim Rohn’s wisdom to the power of peer support, self-care, and exercise, the episode offers a holistic take on what it truly takes to thrive as a female entrepreneur in 2025. Enjoy the episode Connect with Helen here - https://www.linkedin.com/in/helenplumridge1/ ----------- The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion . Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations. Find out more details on Paiger here - https://paiger.co/?utm_source=podcast... Our Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/ Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment. Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Kerri-Ann Hargreaves, Founder of Consult Ka, explores the evolving world of recruitment, in this episode. Kerri-Ann shares her journey from finance to recruitment and how her business emphasises human connection in an industry often driven by numbers. Kerri-Ann and Lysha reflect on the importance of authenticity, both in social selling and personal branding and how a strong online presence can impact job prospects. They explore the shift from passive to active recruitment, the role of technology and cybersecurity, and the need for recruiters to balance personal relationships with innovation. Kerri-Ann also discusses the consulting side of her work and hints at relaunching her own podcast, Recruitment room 101. Connect with Kerri-Ann here -https://www.linkedin.com/in/kerriannhargreaves/ [https://www.linkedin.com/in/kerriannhargreaves/] ----------- The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion . Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations. Find out more details on Paiger here - https://paiger.co/?utm_source=podcast... Our Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/ Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment. Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Welcome Kath Reynolds, Director and Co-founder of Balance Recruitment, with a career spanning over 35 years in finance - 25 of which have been dedicated to recruitment finance, including senior leadership roles at Robert Walters in Sydney and New Zealand. Kath brings a depth of experience and insight into the financial foundations of the recruitment industry. The episode explored the vital role that financial understanding plays in effective leadership and business development. Kath emphasises that without a strong grasp of the numbers, a business lacks a reliable foundation. She explains that leaders must be aligned with individuals who not only understand financial data but can also communicate it clearly, enabling better strategy and decision making. Throughout the discussion, Kath and Lysha highlight the importance of treating individual recruiters as mini businesses, each responsible for their own margins, costs and commercial outcomes. This mindset fosters greater ownership and transparency, which in turn can lead to improved profitability. They also touch on the benefits of involving recruiters in back office processes to strengthen collaboration and drive efficiency. A key theme touched on is the structure of commission schemes. Both explore how incentive models should be aligned with market realities and payment terms. They advocate for systems where payments are made only after clients have paid, to avoid legal complications and encourage long term thinking. Kath shares her experience designing commission schemes that offer flexibility such as monthly or quarterly payments adjusted to invoice timelines whilst maintaining focus on the bigger picture. Kath addresses the growing need for commercial awareness within the industry. Recruiters should understand the financial implications of their work, including the cost of their desks and the revenue they generate. By equipping recruiters with this knowledge, businesses can cultivate a more strategic and financially literate workforce. Connect with Kath here - https://www.linkedin.com/in/kathreynolds1/ ----------- The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion . Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations. Find out more details on Paiger here - https://paiger.co/?utm_source=podcast... Our Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/ Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment. Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Donna Owen, founder of The Engine, to explore her entrepreneurial journey and expertise in sales and recruitment. Donna shares how she launched her business to support startups and tech companies, emphasising the importance of identifying real world problems and building clear, solution oriented messaging. The conversation dives into the challenges founders face when scaling their sales operations, particularly the transition from founder led sales to a repeatable, team driven process. Donna offers her approach as a fractional sales leader, helping companies build robust sales playbooks and shift from automation heavy strategies back to human-centered selling. Lysha and Donna also tackle the evolving nature of business development in the recruitment industry. They agree that cold calling is becoming obsolete, advocating instead for research driven, personalised outreach sometimes even using platforms like WhatsApp. The episode rounds out with candid discussions on learning from failure, fostering psychological safety in teams and strategies for growing a business through social media. Sharing her goals for expanding her presence on LinkedIn, YouTube and TikTok, with helpful tips from Lysha along the way. Connect with Donna here - https://www.linkedin.com/in/donnalowen/ [https://www.linkedin.com/in/donnalowen/] ----------- The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion . Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations. Find out more details on Paiger here - https://paiger.co/?utm_source=podcast... Our Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/ Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment. Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.