The Source — Field Notes: Why SmartBulls Work

Episode 8: Genomics 101 with Lane Giess

What role does genomics really play in today's beef industry, and why does performance data still matter? In this episode of The Source, Jamie Wolf is joined by Lane Giess for a practical conversation about genetic evaluations, DNA testing, and how genomics can help both seedstock and commercial cattle producers make better decisions. They discuss why collecting quality performance data remains essential, how genomic predictions are developed, the importance of reference populations, and where the future of genetic testing is headed. Whether you're new to genomics or looking to better understand how these tools fit into your operation, this episode breaks down the science into real-world applications for today's cattle industry.

The Source — Field Notes: Why Living Roots & Diversity Matter (Part 2)

In Part 2 of our Five Soil Health Principles series, Jamie Wolf and Bryan Jorgensen discuss why living roots and crop diversity are essential to building resilient, productive soil. From cover crops and crop rotations to soil biology and long-term profitability, they explain how working with nature creates healthier farming systems for generations to come.

Episode 7: Managing People

Managing people may be one of the toughest jobs in agriculture. In this episode, Jamie Wolf sits down with Nick Jorgensen to discuss how Jorgensen Land & Cattle has built and managed a growing team while expanding one of the nation's largest Angus seedstock operations. They cover hiring, employee retention, internships, H-2A workers, communication, leadership, company culture, and why creating systems for people is just as important as creating systems for cattle. If you've ever struggled with managing employees, growing a business, or balancing work with family life, this episode is packed with practical insights you can apply to your own operation.

The Source — Field Notes: Defining Soil Health

In this Field Notes episode of The Source, Jamie Wolf sits down with Bryan Jorgensen to discuss the launch of Ideal Soil Solutions and the first two principles of soil health. Bryan shares the story behind Ideal Soil Solutions before diving into Soil Armor and Minimize Disturbance. The conversation covers soil biology, water infiltration, residue management, cover crops, grazing, organic matter, and practical strategies producers can use to build healthier, more resilient soils over time.

Pre-Sale Shenanigans

Jamie sits down with whoever he can grab at the 2026 Top Cut Pre-Sale Celebration. Hear from members of the Jorgensen team, genetic partners, Col. Roger Jacobs, and stick around to the end to hear from the man who helped build the branded beef program in South America. We had a ton of fun with this one, and we hope you enjoy it.