Episode 57: What is a Minimum Viable Product and Why You’re Building the Wrong Version First

Episode 64: The Mid-Year CEO Check-In: What's Working, What's Not, and What's Next

Half the year is already behind us. Before you jump into Q3 planning, holiday prep, and chasing the next big goal, there's one thing every founder should do first: stop and take inventory. In this episode, Erin and Jackie walk through their own mid-year business review and share the lessons, surprises, wins, and pivots that have shaped the first six months of the year. They discuss the massive shift The Sourcing Gals made from a primarily education-focused business into a fast-growing product development and manufacturing agency, what has worked, what hasn't, and why some of their biggest breakthroughs came from following demand instead of forcing a plan. Whether you're still in the idea stage, actively selling products, or scaling an established brand, this episode will help you reflect, reset, and build a stronger strategy for the second half of the year.

Episode 63: Packaging That Sells: What Every Founder Gets Wrong

Most founders spend months perfecting their product—and only a few hours thinking about the packaging. That’s backwards. In this episode, Erin and Jackie sit down with packaging expert Kelley of Hidden Path Creative to unpack the role packaging plays in building trust, increasing sales, getting into retail, and creating a memorable customer experience. From direct-to-consumer brands to wholesale-ready products, Kelley shares practical advice on when to start thinking about packaging, how much to invest, what retailers expect, and the biggest mistakes founders make along the way. Whether you're launching your first product or preparing to pitch major retailers, this episode will completely change how you think about packaging.

Episode 62: What Actually Happens on a China Sourcing Trip

This week, Erin recorded her very first solo episode — live from China. After flying overseas for a fast-moving cosmetic bag project, she takes listeners behind the scenes of what actually happens during a sourcing and product development trip, why proximity matters, and how seeing samples in person can dramatically improve both speed and quality. From factory visits and material selection to sample revisions, market research, and difficult conversations with vendors, this episode pulls back the curtain on how products really get made — and why some projects absolutely benefit from being developed on the ground. She also shares the biggest misconceptions people have about manufacturing in China, the realities of overseas production, and why communication and iteration are such a critical part of the process. If you’ve ever wondered what actually happens during a sourcing trip, this episode is your backstage pass.

Episode 61: How to Actually Get Your Product Into Retail

Most founders think getting into retail is all about finding the buyer. It’s not. In this episode, Erin and Jackie break down what it actually means to be “retail ready” — and why so many products never make it onto shelves, even if the idea itself is good. They walk through the behind-the-scenes process buyers care about most: pricing, margins, packaging, positioning, differentiation, and how your product fits within a retailer’s existing assortment. They also share how founders can strategically position themselves for wholesale growth, avoid common mistakes, and build products that are designed for retail from the very beginning. If your dream is to see your product in stores, this episode is your roadmap.

Episode 60: Pivot or Distraction? How to Know the Difference

Every founder hits this moment eventually: “Should I keep going… or is it time to pivot?” In this episode, Erin and Jackie unpack the difference between a smart, data-driven business pivot and simply getting distracted, discouraged, or bored. They share real examples from their own businesses — from postpartum pajamas evolving into the menopause space to The Sourcing Gals transforming from a digital education brand into a full-scale manufacturing agency. Along the way, they break down how to recognize when change is truly necessary, how to avoid “shiny object syndrome,” and why some of the best pivots happen when you stop fighting what the market is clearly telling you. If you’ve been questioning your direction, feeling stuck, or wondering whether to stay the course or make a move, this episode will help you think through it more strategically.