The Unofficial Shopify Podcast

What if your Shopify brand could sell 16 million cans and hit $28M in its first full year? Aaron Nosbisch did just that with BRĒZ, a microdose drink brand that taps into the decline of alcohol, the rise of wellness, and a smarter ecommerce playbook. In this episode, he breaks down the entire journey—from ignored category to household name. Show Links * Aaron Nosbisch: https://twitter.com/AaronJNosbisch [https://twitter.com/AaronJNosbisch] * BRĒZ: https://drinkbrez.com [https://drinkbrez.com] * Lucyd: https://www.wearelucyd.com [https://www.wearelucyd.com] Sponsors: * Zipify [http://zipify.com/KURT] – Build high-converting sales funnels * Cleverific [https://cleverific.com/unofficial] – Smart order editing for Shopify * Viralsweep [https://www.viralsweep.com/] – Create sweepstakes, contests, and giveaways. Work with Kurt: * Grow your Shopify store: https://ethercycle.com/apply [https://ethercycle.com/apply] * Join the newsletter: https://kurtelster.com/ [https://kurtelster.com/] Subscribe for more Shopify founder stories.

Also on YouTube: https://youtu.be/fXKVcwl8FS8 [https://youtu.be/fXKVcwl8FS8] How a BOGO Deal Bootstrapped Neven Eyewear to Millions Jonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his brand, what’s changed with Meta ads, and why scaling a bootstrapped Shopify store takes more grit than cash. Learn: * Why BOGO x3 worked when nothing else did * How Neven ships worldwide with no VC money * The backend tech powering their crazy offer * What most brands get wrong about Meta ads Sponsored by: * Zipify [http://zipify.com/KURT] – Build high-converting sales funnels * Cleverific [https://cleverific.com/unofficial] – Smart order editing for Shopify * Address Validator [https://www.addressvalidator.com/] – Reduce delivery address errors & costs Links: * Neven Eyewear → neveneyewear.com [https://neveneyewear.com/] * Sight for Sound → neveneyewear.com/pages/sight-for-sound [https://neveneyewear.com/pages/sight-for-sound] * Judge.me Reviews → apps.shopify.com/judgeme [https://apps.shopify.com/judgeme] * Glasson 360 Viewer → apps.shopify.com/glasson [https://apps.shopify.com/glasson] * Shopify → shopify.com [https://www.shopify.com/]

Still trying to crack the SEO code in 2025? Jeff Oxford has worked on 300+ eCommerce sites, and he’s here to share what actually works for Shopify merchants now. From why your $300 product may be killing your rankings to how AI tools can scale your SEO ops, Jeff cuts through the noise. This episode delivers a tactical, no-fluff breakdown of SEO strategy in a search landscape increasingly shaped by AI, user behavior, and smarter content. Sponsors: * Zipify – Build high-converting sales funnels: zipify.com/KURT [https://zipify.com/KURT] * Cleverific – Smart order editing for Shopify: cleverific.com/unofficial [https://cleverific.com/unofficial] * Address Validator – Reduce delivery address errors: addressvalidator.com [https://addressvalidator.com] Links & Resources: Jeff Oxford – 180marketing.com [https://180marketing.com] Kurt Elster – kurtelster.com [https://kurtelster.com] Tools & Services Mentioned: * Ahrefs [https://ahrefs.com] * Claude (Anthropic) [https://anthropic.com/index/claude] * Google Search Console [https://search.google.com/search-console] * Replit [https://replit.com] * ScreenshotOne API [https://screenshotone.com] * Shopify [https://shopify.com] * Ubersuggest [https://neilpatel.com/ubersuggest] Work With Kurt: * Apply to work with Kurt: ethercycle.com/apply [https://ethercycle.com/apply] * See our client success stories: ethercycle.com/work [https://ethercycle.com/work] * Get my newsletter: kurtelster.com [https://kurtelster.com]

Also available on YouTube: youtu.be/m9YTxRsosJA [https://youtu.be/m9YTxRsosJA] Meta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up. In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta’s new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strategy needs. Whether you’re running Facebook ads yourself or just trying to understand what your agency’s talking about, this episode gives you the clarity—and tactics—to keep up. Sponsors: * Zipify [http://zipify.com/KURT] – Build high-converting sales funnels * Cleverific [https://cleverific.com/unofficial] – Smart order editing for Shopify * Address Validator [https://www.addressvalidator.com/] – Reduce delivery address errors & costs Links & Resources: * Free Resource: Creative Angle Questions + Testing Framework [https://producedept.co/usp] * Kurt Bullock: @KurtBullock on Twitter [https://twitter.com/KurtBullock] * Produce Dept: https://www.producedept.co [https://www.producedept.co] * Kurt Elster: https://kurtelster.com [https://kurtelster.com] * Meta Ads Manager: https://www.facebook.com/business/tools/ads-manager [https://www.facebook.com/business/tools/ads-manager] * Shopify Meta Channel: https://www.shopify.com/facebook-instagram [https://www.shopify.com/facebook-instagram] Work with Kurt: * Apply to work with Kurt: https://ethercycle.com/apply [https://ethercycle.com/apply] * Join the newsletter: https://kurtelster.com [https://kurtelster.com]

Also available on YouTube: youtu.be/l8ANgFlZK0Y [https://youtu.be/l8ANgFlZK0Y] It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you. Topics Discussed: * Growing a DTC sock brand from scratch * Why Faire became a game changer * Turning content into a client acquisition machine * Balancing two businesses and one marriage * Why sustainability isn’t selling anymore—and what is * Turning off Meta ads (and doing better without them) Sponsors: * Zipify [http://zipify.com/KURT] – Build high-converting sales funnels * Cleverific [https://cleverific.com/unofficial] – Smart order editing for Shopify * Address Validator [https://www.addressvalidator.com/] – Reduce delivery address errors & costs Links: * Bare Kind [https://barekind.com] * Candid Founders [https://candidfounders.com] * Candid Founders YouTube [https://www.youtube.com/channel/UCNdtbnciJLQmWn317WzHxxA] * Faire on Shopify Help [https://help.shopify.com/en/manual/online-sales-channels/faire] * Faire Shopify App [https://apps.shopify.com/faire-buy-wholesale] * Lucy on LinkedIn [https://www.linkedin.com/in/lucy-jeffrey]