The Unofficial Shopify Podcast

Also Available on YouTube: youtu.be/_nqN9HyOpxM [https://youtu.be/_nqN9HyOpxM] What happens when a 23-year-old refuses to play the ecommerce advertising game? Colby Stevens built Shine Supply into a $7M detailing brand using nothing but Instagram ASMR videos, authentic storytelling, and a "people over profit" philosophy. No paid ads until last month. No Amazon. No selling out to scale. Instead: 80,000 Instagram followers, hundreds of photo reviews, and a community that buys because they believe in the brand, not just the product. Colby breaks down the exact strategies that grew their family's Shopify store - from Klaviyo automation that actually works to the review incentive system that drives social proof. Plus why they turned down millions in Amazon revenue to stay true to their dealers. KEY TAKEAWAYS: * How to build 80k Instagram followers organically * The ASMR video strategy getting thousands of views * Review incentive system that drives social proof * Why they refused millions in Amazon revenue * Klaviyo automation that actually converts * Building authentic brand community on Shopify Fair warning: you'll want to detail your car after this one. SPONSORS: Swym - Wishlists, Back in Stock alerts, & more getswym.com/kurt Cleverific - Smart order editing for Shopify cleverific.com/unofficial Zipify - Build high-converting sales funnels zipify.com/KURT GUEST LINKS: Shine Supply - Colby's detailing brand shinesupply.com Shine Supply Instagram - 80k followers, zero ads instagram.com/shinesupply MENTIONED TOOLS: Shopify - Ecommerce platform shopify.com Klaviyo - Email marketing automation klaviyo.com Loox Reviews - Photo review system loox.app WORK WITH KURT: Apply for Shopify Help ethercycle.com/apply See Our Results ethercycle.com/work Free Newsletter kurtelster.com The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo) What if your brand could sell a million orders before shipping a single product? Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formula helped Ozlo launch with massive traction. From his early work at Purple Mattress to Groove Life’s rise, Bryant breaks down what it takes to turn pre-orders into a brand-building machine. Sponsors: * Swym [http://getswym.com/kurt] – Wishlists, Back in Stock alerts, & more * Cleverific [https://cleverific.com/unofficial] – Smart order editing for Shopify * Zipify [http://zipify.com/KURT] – Build high-converting sales funnels Links & Resources: * Bryant Garvin on LinkedIn [https://www.linkedin.com/in/bryantgarvin/] * Ozlo Sleep [https://ozlosleep.com] * Purple Mattress [https://purple.com] * Groove Life [https://groovelife.com] Work with Kurt * Work [https://ethercycle.com/wprk] * Apply [https://ethercycle.com/apply] * Newsletter [https://kurtelster.com/]

Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8 [https://youtu.be/TMVqWfaddG8] Shopify store owners: what if one simple question could improve your ad spend, creative, and segmentation? In this episode of The Unofficial Shopify Podcast, Matt Bahr, founder of Fairing, unpacks what 20 million post-purchase surveys taught him about attribution—and why most brands still get it wrong. Learn how to track what really works, identify new channels like AppLovin and CTV, and use surveys to improve more than just marketing. In this episode, you’ll learn: * Why last-click attribution is broken—and what to use instead * The one survey question every brand should ask * How Fairing’s data reveals the rise of AppLovin and CTV * What zero-party data can do for your segmentation and CRO * How top brands like Bombas and Thrive use surveys to drive action Sponsors: * Swym [http://getswym.com/kurt] – Wishlists, Back in Stock alerts, & more * Cleverific [https://cleverific.com/unofficial] – Smart order editing for Shopify * Zipify [http://zipify.com/KURT] – Build high-converting sales funnels Resources mentioned: * Fairing [https://fairing.co] * Shopify App Listing [https://apps.shopify.com/fairing] * LLM Benchmarks [https://fairing.co/resources/benchmarks] * Matt Bahr on LinkedIn [https://www.linkedin.com/in/matthewbahr] Work with Kurt: * Apply [https://ethercycle.com/apply] * Client Results [https://ethercycle.com/work] * Join the Newsletter [https://kurtelster.com/]

Also on YouTube... [https://youtu.be/Ha6spU4Weyo] What’s really holding your Shopify store back? After 10,000 UX audits, Oddit [https://www.oddit.co] co-founder Shaun Brandt [https://www.linkedin.com/in/shaun-brandt] has answers, and most stores are making the same 7 mistakes. Menus that bury the merch. Popups that hijack the screen. Product pages with zero context. This episode is a takedown of bad ecommerce decisions, packed with fixes that actually make you more money. Whether you’re running a $50k side hustle or an eight-figure brand, the solutions are simple and the impact is real. If your conversion rate’s stuck, this is your episode. Sponsors: * Swym [http://getswym.com/kurt] – Wishlists, Back in Stock alerts, & more * Cleverific [https://cleverific.com/unofficial] – Smart order editing for Shopify * Zipify [http://zipify.com/KURT] – Build high-converting sales funnels Links * Oddit [https://www.oddit.co] * Shaun Brandt on LinkedIn [https://www.linkedin.com/in/shaun-brandt] * Shopify Blog: What Is Conversion Rate Optimization (CRO)? [https://www.shopify.com/blog/120261189-conversion-rate-optimization] Work With Kurt * Apply [https://ethercycle.com/apply] * Results [https://ethercycle.com/work] * Newsletter [https://kurtelster.com/]

Available on YouTube: youtu.be/qdpFmuFD8yE [https://youtu.be/qdpFmuFD8yE] Shopify merchants are getting pitched AI SEO “solutions” left and right—none of them proven. So I called Jason Berkowitz, an SEO who actually knows the game, to answer the real question: what should you actually do to rank in an AI-powered world? (Spoiler: most of it’s nonsense.) We break down what’s real, what’s trash, and why good SEO still wins—even in a sea of chatbots and grifters. Sponsors * Zipify [http://zipify.com/KURT] – Build high-converting sales funnels * Cleverific [https://cleverific.com/unofficial] – Smart order editing for Shopify * Viralsweep [https://www.viralsweep.com/] – Create sweepstakes, contests, and giveaways Links * Jason Berkowitz / Break the Web [https://breaktheweb.agency/] * Shopify Global Product Catalog [https://www.shopify.com/editions/summer2025#global-shopify-catalog] * ChatGPT Product Search Beta [https://openai.com/chatgpt/search-product-discovery/] Work With Kurt * Grow your Shopify store with me: https://ethercycle.com/apply [https://ethercycle.com/apply] * See client results: https://ethercycle.com/work [https://ethercycle.com/work] * Join my newsletter for Shopify insights: https://kurtelster.com/ [https://kurtelster.com/]