Upper Cervical Marketing Podcast

In this inspiring episode of the UCM Podcast, Dr. Larry Arbeitman joins Dr. Bill Davis to share the heart behind his thriving upper cervical practice and the philosophy that fuels it—the “Care First” model. Dr. Arbeitman dives deep into how genuine love, humility, and intentional human connection are the true foundations of lasting patient relationships, internal referrals, and sustainable growth. He emphasizes that systems and strategies only work when rooted in authentic care, and that success in practice begins with cracking your heart open—not just perfecting procedures. Listeners will also gain insight into the importance of transitioning from solo to multi-doctor practice, the freedom that comes with delegation, and the deeper purpose chiropractors serve in helping patients reconnect with life through upper cervical care.

Dr. Bill Davis joins the UCM Podcast. In this episode, we discuss a comprehensive five-step plan designed to help solo upper cervical chiropractors scale their practices, avoid burnout, and transition from being the sole producer to building a true business. Dr. Davis discusses the common reasons why doctors remain in solo practice—like fear of losing control, lack of systems, and leadership challenges—and walks through actionable strategies for systematizing operations, hiring and delegating effectively, leveraging automation, building recurring revenue, and stepping into a leadership role. In this podcast we discussed creating a scalable, team-based model that allows for greater impact, personal freedom, and long-term sustainability.

Dr. Bill Davis and Tony Hook join the UCM Podcast.  In this episode, we discuss the three crucial stages of developing a healthy associate relationship. We also discuss the importance of planning ahead and effectively onboarding a new associate. This is a great episode for anyone who is looking to hire their first or next great associate doctor.

Dr. Rachae Bell joins the UCM Podcast.  In this episode, we discuss how Dr. Bell and the other doctors in her practice have been able to take maternity leaves without impacting the growth of the practice. Dr. Bell also shares how she has been able to effectively develop good relationships with associate doctors in her practice.  And lastly, we discussed dos and don'ts related to opening a second location. This is a great episode for anyone who is looking to navigate through maternity leaves, hiring associates or multiple locations.

Dr. Bill Davis joins the UCM Podcast.  In this episode, we discuss the importance of planning for your profitable exit from upper cervical practice. Dr. Davis encourages doctors to focus on three steps to take, no matter where in your practice journey you currently are. This is an episode to help you ensure that your community will receive high-quality upper cervical care for generations to come.