Upper Cervical Marketing Podcast

UCM 276: The Pursuit of Mastery: Dr. Hutan Ghojallu's 30-Year Journey in NUCCA

In this inspiring episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Hutan Ghojallu, a seasoned upper cervical chiropractor from Mequon, Wisconsin, to explore his remarkable 30-year journey in chiropractic. From his humble beginnings as an international student discovering chiropractic at Palmer College to building his NUCCA-based practice from scratch, Dr. Ghojallu shares powerful insights on perseverance, purpose, and continual learning. He discusses the importance of principled chiropractic philosophy, team culture, accountability, and ongoing training in achieving lasting success. Dr. Ghojallu also opens up about his search for an associate who shares his passion for NUCCA and dedication to serving the community through excellence and purpose-driven care.

UCM 275: How to Hire and Keep the Right Team in 2025

In this episode of the UCM Podcast, Dr. Bill Davis dives into one of the biggest challenges facing upper cervical chiropractors today — hiring and keeping the right team. He breaks down why turnover is o costly, how to hire with intention rather than desperation, and the key roles every growing practice needs to thrive. Dr. Davis also shares insights from UCM's Associate Recruitment Program, explaining how culture, mission, and onboarding are more powerful retention tools than pay alone. Whether you're looking to hire your first CA, bring on an associate, or strengthen your leadership systems, this episode gives you a proven roadmap to build a stable, motivated, and purpose-driven team that grows with your practice.

UCM 274: Building a Thriving NUCCA Practice: Lessons from Dr. Devin Young and Dr. Jeanette Tapia

In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Devin Young and Dr. Jeanette Tapia from San Diego, California, to unpack their inspiring journey from full-spine practitioners to leading NUCCA specialists. The conversation explores how they built and rebuilt their practice—first in Texas and later in San Diego—while learning critical lessons about leadership, systems, and team culture. They share powerful insights on creating a consistent patient experience, the importance of weekly staff training, and how to recognize when it's time to pivot or let go of the wrong team members. For doctors looking to refine their leadership, strengthen their teams, and elevate patient care, this episode is packed with actionable wisdom and real-world experience.

UCM 273: The New Patient Journey in 2025: Trust, Engagement, and Retention

In this episode of the UCM Podcast, Dr. Bill Davis and Tony Hook explore how the patient journey has radically transformed in today's digital-first world. They discuss how upper cervical chiropractors can adapt to changing patient behaviors shaped by AI, social media, and multichannel discovery. From building trust before patients even step into the office, to engaging them with video content, reviews, and consistent follow-up, the conversation emphasizes how practices can convert awareness into lifetime care. Listeners will gain actionable insights on creating stronger connections, retaining patients long term, and ultimately building thriving practices in a distracted world.

UCM 272: 5 Things to Focus on as a Chiropractic Student (Beyond Passing Boards)

Dr. Bill Davis on the UCM Podcast As a chiropractic student, it's easy to get caught up in tests, grades, and the looming pressure of board exams—but real preparation for your future goes far beyond the classroom. In this episode, Dr. Bill Davis shares five powerful lessons that most schools won't teach you, but every successful chiropractor must learn. From building relationships with mentors and mastering communication, to understanding business, protecting your own health, and diving into upper cervical training early, these insights are designed to help you avoid common mistakes and step confidently into practice. Whether you're just starting out or halfway through, this message will challenge you to think bigger, prepare smarter, and lay the foundation for a thriving career in chiropractic care.