AI Unveils Hidden Art Treasure, Criteo's Retail Media Revolution, and Google's Price Cut

US Halts Anthropic's AI Exports: National Security Concerns Over Fable 5 & Mythos 5

In this episode of AI in Marketing, we delve into the recent U.S. government directive suspending access to Anthropic's AI models, Fable 5 and Mythos 5, for all foreign nationals, including the company's foreign employees. This decision, driven by national security concerns, requires Anthropic to disable these models for all customers. The government has not detailed the specific security threat but mentioned a method to bypass, or "jailbreak," Fable 5. Anthropic reviewed this technique and found minor vulnerabilities similar to those in other models, asserting that their safeguards are robust. Despite no evidence of a harmful jailbreak, the government cited a potential narrow jailbreak involving codebase reading. Anthropic argues that this capability is common in other models and should not justify recalling a widely used commercial model. The company calls for a transparent and fair process for blocking unsafe deployments and is working to restore access while complying with the directive. Join us as we explore the implications of this decision and Anthropic's response. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead [https://altilead.com/], is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing]. It takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead [https://altilead.com/], is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing]. It takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.ANTHROPIC.COM/NEWS/FABLE-MYTHOS-ACCESS [https://www.anthropic.com/news/fable-mythos-access]

Dual-Voice Dialogue AI Podcast, SpaceX's Historic IPO, AI in Ads & Music, and DoorDash's New Chatbot Feature

Welcome to AI in Marketing, where we explore the latest in technology and innovation. Today, we dive into SpaceX's record-breaking IPO, setting its share price at $135 and raising $75 billion, potentially making Elon Musk the world's first trillionaire. We also discuss SpaceX and OpenAI's exclusion of Chinese investors from their IPOs, reflecting a trend of U.S. tech companies distancing from China due to national security concerns. In New York, a new law mandates advertisers to disclose AI-generated performers, promoting transparency in advertising. Meanwhile, DoorDash introduces "Ask DoorDash," an AI chatbot that simplifies ordering food and groceries with text prompts and photos. We also cover the expansion of cyber threat operations by Chinese and North Korean groups, emphasizing the need for enhanced cybersecurity measures. Lastly, Deezer launches an AI music detector, empowering users to identify AI-generated music in their playlists across various streaming platforms. Join Stan Berteloot, a French-American journalist and AI expert, as we navigate these stories and more. Enjoy the show and don't forget to leave us a five-star rating on VoiceStream. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.   As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead [https://altilead.com/], is where his independent writing and projects live.   Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing]. It takes ten seconds and helps more people find the podcast.   Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead [https://altilead.com/], is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing]. It takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today!  📚 Sources: * https://getvoicestream.com/ [https://getvoicestream.com/] * https://techcrunch.com/2026/06/11/spacex-officially-prices-shares-at-135-in-the-largest-ipo-ever/ [https://techcrunch.com/2026/06/11/spacex-officially-prices-shares-at-135-in-the-largest-ipo-ever/] * https://www.nytimes.com/2026/06/11/business/spacex-openai-ipo-china.html [https://www.nytimes.com/2026/06/11/business/spacex-openai-ipo-china.html] * https://www.marketingbrew.com/stories/new-york-ai-performers-disclosure-advertising-transparency-effects [https://www.marketingbrew.com/stories/new-york-ai-performers-disclosure-advertising-transparency-effects] * https://techcrunch.com/2026/06/11/doordashs-new-ai-chatbot-lets-you-order-with-prompts-and-photos/ [https://techcrunch.com/2026/06/11/doordashs-new-ai-chatbot-lets-you-order-with-prompts-and-photos/] * https://www.darkreading.com/cyberattacks-data-breaches/chinese-korean-threat-groups-asia-pacific-success [https://www.darkreading.com/cyberattacks-data-breaches/chinese-korean-threat-groups-asia-pacific-success] * https://www.theverge.com/ai-artificial-intelligence/948153/deezer-ai-music-detector-spotify-apple [https://www.theverge.com/ai-artificial-intelligence/948153/deezer-ai-music-detector-spotify-apple]

AI Unveils Hidden Art Treasure, Criteo's Retail Media Revolution, and Google's Price Cut

In this episode of The Monthly Signal: AI in Marketing, we explore a fascinating story of art discovery, where a thrift store painting bought for under $100 was identified as an original work by Scottish painter F.C.B. Cadell, thanks to AI technology. We then delve into how AI is reshaping retail media, with Criteo leading the charge by integrating AI to enhance product pages and optimize the shopping experience. Next, we discuss Google's price reduction for its AI Plus subscription, intensifying competition in the AI subscription market. We also cover Jedify's innovative platform that connects AI to enterprise knowledge sources, enhancing AI agents' effectiveness. Meanwhile, Doceree is gearing up to launch Daily Command, an AI command center for pharma brands, with strategic hires to boost its AI capabilities. We also highlight the increasing use of AI coding assistants in marketing operations to streamline processes and enhance productivity. Additionally, Microsoft restricts employee access to Anthropic's new AI model due to data retention concerns, while the EU AI Act raises concerns among B2B marketers, though its impact is minimal compared to initial fears. Finally, we examine how AI agents in China are transforming consumer behavior and business operations, challenging traditional internet economy models and shifting the focus to data-driven metrics and machine-readable trust. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://WWW.NYTIMES.COM/2026/06/10/ARTS/DESIGN/AI-GEMINI-THRIFT-STORE-PAINTING-SALE.HTML [https://www.nytimes.com/2026/06/10/arts/design/ai-gemini-thrift-store-painting-sale.html] * HTTPS://WWW.RETAILBREW.COM/STORIES/2026/04/28/AI-IS-REINVENTING-RETAIL-MEDIA-BUT-IT-CONTINUES-TO-GROW-CRITEO-EXEC [https://www.retailbrew.com/stories/2026/04/28/ai-is-reinventing-retail-media-but-it-continues-to-grow-criteo-exec] * HTTPS://TECHCRUNCH.COM/2026/06/09/GOOGLE-JUST-FIRED-A-WARNING-SHOT-IN-THE-AI-SUBSCRIPTION-PRICE-WARS/ [https://techcrunch.com/2026/06/09/google-just-fired-a-warning-shot-in-the-ai-subscription-price-wars/] * HTTPS://TECHCRUNCH.COM/2026/06/10/JEDIFY-RAISES-24M-TO-HELP-COMPANIES-ARM-AI-AGENTS-WITH-CONTEXT-ON-THEIR-BUSINESS/ [https://techcrunch.com/2026/06/10/jedify-raises-24m-to-help-companies-arm-ai-agents-with-context-on-their-business/] * HTTPS://MARTECHSERIES.COM/PREDICTIVE-AI/AI-PLATFORMS-MACHINE-LEARNING/DOCEREE-RECRUITS-AI-AND-INNOVATION-LEADERSHIP-FROM-TRIPLELIFT-AND-IPG-MEDIABRANDS-NAMING-YESH-SRINIVASAN-CHIEF-AI-OFFICER-AND-GRAHAM-WILKINSON-CHIEF-INNOVATION-OFFICER/ [https://martechseries.com/predictive-ai/ai-platforms-machine-learning/doceree-recruits-ai-and-innovation-leadership-from-triplelift-and-ipg-mediabrands-naming-yesh-srinivasan-chief-ai-officer-and-graham-wilkinson-chief-innovation-officer/] * HTTPS://MARTECH.ZONE/AI-CODING-ASSISTANTS-ARE-QUIETLY-BECOMING-A-MARKETING-OPS-TOOL/ [https://martech.zone/ai-coding-assistants-are-quietly-becoming-a-marketing-ops-tool/] * HTTPS://WWW.THEVERGE.COM/REPORT/947575/MICROSOFT-CLAUDE-FABLE-5-RESTRICTED-INTERNALLY [https://www.theverge.com/report/947575/microsoft-claude-fable-5-restricted-internally] * HTTPS://THEB2BMARKETINGCOMMUNITY.SUBSTACK.COM/P/WHAT-YOU-ACTUALLY-NEED-TO-KNOW-ABOUT [https://theb2bmarketingcommunity.substack.com/p/what-you-actually-need-to-know-about] *

Anthropic's Claude Fable 5, Apple's Siri Update, and Canada's AI Strategy

Anthropic has launched Claude Fable 5, a safer version of its AI system Mythos, addressing previous security concerns. Despite enhanced security, some experts question its reliability. The system excels in coding and math but is less effective in healthcare and tax tasks. Meanwhile, OpenAI's GPT-5.4-Cyber competes with a broader release strategy. The U.S. government is ramping up AI model scrutiny for national security, with CAISI leading pre-release safety testing. Major tech firms like Microsoft and Google DeepMind are participating, aiming to identify potential security threats before public deployment. Apple's Siri update enhances user experience across devices, using personal context from native apps. While privacy concerns arise, Apple ensures data security through on-device processing. The update reflects Apple's AI integration strategy, balancing innovation with user control. Apple's significant AI initiative, Siri AI, developed with Google Gemini, aims to improve user experience and challenge competitors. Despite lower AI development spending, Apple's strategy remains financially prudent, leveraging its ecosystem for competitive advantage. AI coding assistants are transforming marketing operations by automating tasks, enhancing efficiency, and allowing teams to focus on strategic planning. This shift offers businesses a competitive edge in complex marketing ecosystems. Canada's "AI for All" strategy targets $200 billion in growth and 250,000 jobs, focusing on trust, opportunity, and sovereignty. It aims to increase AI adoption and includes a dedicated Minister of AI, setting it apart globally with ambitious economic and regulatory goals. AI is increasingly integrated into the pharmaceutical industry, enhancing areas like pharmacovigilance and manufacturing. As AI adoption grows, effective governance becomes crucial to ensure alignment with organizational goals and regulatory expectations. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://WWW.NYTIMES.COM/2026/06/09/TECHNOLOGY/ANTHROPIC-AI-CLAUDE-FABLE-MYTHOS.HTML [https://www.nytimes.com/2026/06/09/technology/anthropic-ai-claude-fable-mythos.html] * HTTPS://WWW.POLITICO.COM/NEWS/2026/05/05/MICROSOFT-XAI-GOOGLE-CAISI-SAFETY-TESTING-00906529 [https://www.politico.com/news/2026/05/05/microsoft-xai-google-caisi-safety-testing-00906529] * HTTPS://TECHCRUNCH.COM/2026/06/09/HEY-SIRI-HERES-WHAT-I-ACTUALLY-WANT-FROM-AI/ [https://techcrunch.com/2026/06/09/hey-siri-heres-what-i-actually-want-from-ai/] * HTTPS://TECHCRUNCH.COM/2026/06/08/WHY-APPLES-SLOW-AND-STEADY-AI-BET-IS-STARTING-TO-LOOK-PRETTY-SMART/ [https://techcrunch.com/2026/06/08/why-apples-slow-and-steady-ai-bet-is-starting-to-look-pretty-smart/] * HTTPS://MARTECH.ZONE/AI-CODING-ASSISTANTS-ARE-QUIETLY-BECOMING-A-MARKETING-OPS-TOOL/ [https://martech.zone/ai-coding-assistants-are-quietly-becoming-a-marketing-ops-tool/] * HTTPS://ETHICORE.SUBSTACK.COM/P/CANADA-JUST-LAUNCHED-THE-MOST-COHERENT [https://ethicore.substack.com/p/canada-just-launched-the-most-coherent] * HTTPS://HEALTHBIZ.SUBSTACK.COM/P/BEYOND-DRUG-DISCOVERY-AI-MOVES-INTO [https://healthbiz.substack.com/p/beyond-drug-discovery-ai-moves-into]

OpenAI's IPO Buzz, Meta's Privacy Shift, and Apple's AI-Powered Siri Unveiled at WWDC 2026

OpenAI has confidentially filed for an IPO, aiming to raise billions and potentially become one of Wall Street's largest public offerings. Despite its $730 billion valuation and significant revenue growth, the company is not yet profitable. Meanwhile, Tools for Humanity, co-founded by Sam Altman, faces challenges with its biometric device and has laid off employees. Meta has removed a face-recognition system from its app after a WIRED investigation, amid privacy concerns. Sevenfold, a new Web3 and AI marketing agency, focuses on narrative-driven strategies. Apple has unveiled an AI-powered Siri at its WWDC 2026 event, enhancing user interaction across devices. Shopify's Substack newsletter, In Stock, emphasizes storytelling over sales pitches, offering insights for entrepreneurs. Finally, loyalty programs are evolving with AI, enabling hyper-personalized experiences based on real-time data. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://WWW.NYTIMES.COM/2026/06/08/TECHNOLOGY/OPENAI-IPO.HTML [https://www.nytimes.com/2026/06/08/technology/openai-ipo.html] * HTTPS://WWW.PERPLEXITY.AI/PAGE/SAM-ALTMAN-S-IRIS-SCANNING-STA-BILDL5ABQS.5KIXA0GL4EW [https://www.perplexity.ai/page/sam-altman-s-iris-scanning-sta-BildL5aBQS.5Kixa0GL4Ew] * HTTPS://WWW.WIRED.COM/STORY/META-REMOVES-FACE-RECOGNITION-CODE-META-AI-APP-SMART-GLASSES/ [https://www.wired.com/story/meta-removes-face-recognition-code-meta-ai-app-smart-glasses/] * HTTPS://MARTECHSERIES.COM/PREDICTIVE-AI/AI-PLATFORMS-MACHINE-LEARNING/SEVENFOLD-LAUNCHES-AS-A-WEB3-AND-AI-MARKETING-AGENCY-BUILT-ON-A-POSITIONING-FIRST-MODEL/ [https://martechseries.com/predictive-ai/ai-platforms-machine-learning/sevenfold-launches-as-a-web3-and-ai-marketing-agency-built-on-a-positioning-first-model/] * HTTPS://WWW.THEVERGE.COM/TECH/942416/APPLE-SIRI-AI-UPDATE-WWDC [https://www.theverge.com/tech/942416/apple-siri-ai-update-wwdc] * HTTPS://ADAGE.SUBSTACK.COM/P/WHY-SHOPIFY-STOPPED-THINKING-OF-ITS [https://adage.substack.com/p/why-shopify-stopped-thinking-of-its] * HTTPS://MARTECH.ZONE/HOW-BEHAVIORAL-DATA-AND-AI-IS-REMAKING-LOYALTY-PROGRAMS/ [https://martech.zone/how-behavioral-data-and-ai-is-remaking-loyalty-programs/]