Boardroom&Beyond Podcast

How does ESG integration impact business Branding strategy?

In this episode, Lyndsey talks with Rosa Zeegers, Partner of Newport LLC, a Marketing & Branding Strategist and Transformational Global Business Executive. Rosa had successfully led global Fortune 500 brands and businesses in various industries, ranging from Consumer Goods (Unilever), to Airlines (KLM Royal Dutch Airlines), Toys & Entertainment (Mattel), Retail (Justice) and Publishing, Events & Entertainment (National Geographic), to new growth levels. Their conversation of this episode is about Branding Strategy and how some world-class companies transform ESG integration into business branding opportunities… Conversation Topics with timestamps: Consumer / Create needs for consumer / making money out of it * Rosa’s experiences - “Must-Listen” companies’ marketing & branding stories (2:00) (Unilever, Barbie, National Geographic ……) * Transaction ready consulting roles with family business focus (12:00) * Corporate Branding vs. Consumer Branding (15:00) * Rosa’s 4-step Branding strategy Recipe (20:00) * Is ESG integration a motivation for companies to modify their Branding strategy? How? (26:00) * Are companies make ESG integration for reputation risk mitigation? Or new business opportunities? (31:00) * How will the young generations influence business Branding strategy? (35:00) * How do companies translate ESG implementation to a successful Branding strategy? (40:00)

How do digital technologies empower corporate boards and board directors?

In this episode, Lyndsey talks with Dr. Fabio Oliveira. Dr. Oliveira has more than 14 years as an academic. He teaches management, digital technologies, marketing, digital transformation, and business strategy for MBA and Master students in Business School Sao Paulo, Fundacao Armando Alvares Penteado, University of Hertfordshire, University of Ulster, London Metropolitan University, University of Solent and Henley Business School. Dr. Oliveira is a certified instructor of Artificial Intelligence of the Huawei ICT Academy at Henley Business School. He is the author of academic papers and a contributor to book chapters. Their conversation of this episode is about Dr. Oliveira’s opinions on the impact of digital transformation to boardroom and board members, based on his research findings. Conversation Topics with timestamps: * Fabio’s experience teaching at Huawei ICT Academy at Reading University (6:00) * The most notable changes in the boardroom (corporate governance mechanism) due to digital technology transformation accelerated by the pandemic? (9:00) * The top opportunities digital technology brought to corporate board and the board directors? How board directors can embrace these opportunities? (18:00) * The top challenges for board directors to make the digital transformation? Any good roadmap, or good practice from Fabio’s research interview? (24:00) * The evolving of board stewardship and management roles in the future – how to draw the line between board and management? (30:00) * With the influence in boardroom from younger generation investors and board directors who are tech savvy, what kind of further impact from digital technology to board governance? (36:00)

The Newly Launched Corporate Governance Code in Lesotho

In this episode, Lyndsey talks with Advocate (Adv.) Selebalo Ntepe, the Deputy Chairman of the Institute of Directors Lesotho. Advocate (Adv.) Selebalo Ntepe was part of a team of Corporate Governance practitioners which developed Lesotho’s first governance code, the Mohlomi Corporate Governance Code. He was entrusted to present the highlights of code during its international launch in August 2021. Their conversation of this episode covers topics regarding Lesotho’s economy, culture, corporate governance landscape, the role of Lesotho’s culture in its first set of corporate governance code, and how the corporate governance code will impact different stakeholders, and the tops places to go in Lesotho…… Conversation Highlights * Brief overview about Lesotho’s economy (5:40) * Lesotho’s main business relationships with multinational companies from the west and from China (9:00) * Top governance challenges in local government organizations, which might be overcome with the guidance from the newly launched Corporate Governance Code? (12:40) * What is the role of Lesotho’s culture in the development of Lesotho corporate governance code with the corporate governance challenges of multinational companies and local SOEs (17:40) * How does the board of director of the biggest milling company looks like? Board committees, board functions, board members, professionalism, etc.? What are the strength and weakness of this company’s board? (23:00) * The trend of corporate governance practice development for business in Lesotho in the next 5-10 years, which the new CG code (29:00) * Advices for Chinese multinational companies’ African operation to improve their corporate governance and business practice (37:00) Guest Contact Info.: Selebalo Ntepe: * Email: ntepe@webmail.co.za [ntepe@webmail.co.za] * Linkedin: linkedin.com/in/selebalo-ntepe-11737071 [https://www.linkedin.com/in/selebalo-ntepe-11737071]

How Can Individuals’ Risk Personalities Affect Global Risk Management and ESG Adoption? | Michele Wucker’s New Book: YOU ARE WHAT YOU RISK

In this episode, Lyndsey talks with Michele Wucker, famous author and policy analyst. Michele’s newly published book, You Are What You Risk: The New Art and Science of Navigating an Uncertain World is a must-read book to understand the connections between individuals’ risk profile and global risk management. Introduction and Overview • Focuses on risk (3:09) • Brings many facets together so non-specialists can access information and knowledge (3:45) Inspiration and Motivation for New Book • How the feedback of The Gray Rhino book tour inspired the idea of this new book (5:59) • How can the new book help readers understand their risk personalities (8:44) Risk Fingerprint Concept and its Application to Individuals and Organizations • How do various factors affect the company’s risk profiles (11:37) • How do leaders’ personal risk fingerprint affect companies’ risks profile (12:47) • How countries’ risk cultures influence risk management decisions (14:07) Risk Appetite and Risk Attitude • Chinese characters of Crisis - “Wei” “Ji” (18:40) • How someone perceives the risk influences risk tolerance and risk appetite (20:25) • How training and education can change risk appetite and risk attitude (23:10) Global Risk Management and Environmental, Social and Governance (ESG) Movement • Challenges for global ESG movement (28:37) • How Olympic style competition could propel ESG movement (29:29) Is the New Generation Really “Risk Averse”? • Why “Risk Averse” is not the proper description for new generations (33:30) Takeaway Points of New Book (37:51) Advice to Business Book Authors (41:20)

Chinese Multinationals’ Roles in the Worldwide ESG Revolution | A Conversation with Professor Lourdes Casanova

In this episode, Lyndsey talks with Professor Lourdes Casanova, the senior lecturer of management and director of Emerging Markets Institute at Cornell University. She has been devoting her research in emerging markets multinational companies for many years with numerous publications and books regarding multinational companies. Introduction and Overview - Lourdes focuses her research on emerging multinationals (2:10) Emerging Multinationals vs Multinational Companies from Advanced Countries - Emerging Multinationals • Younger companies (5:16) • Companies born in an unstable and volatile environment (5:28) • Go global to avoid intrinsic risk of home environment (5:54) - Chinese Multinationals (6:11) • More stable environment (6:17) • Support of the government (6:24) • Large internal market to build support for company (6:31) Role of Government in Chinese State-Owned Enterprises (SOE’s) (7:45) - Importance of innovation (8:36) - Benefit from: • Growth of their own economy (11:18) • Size of their domestic economy (12:02) • Support of the government (12:06) • Early adopters of technology (12:23) - Covid-19 crisis vs. 2008 financial crisis impacts to Chinese Companie (13:47) • Overseas mergers and acquisitions • Growth in other emerging markets (16:05) • Growth in technology and learning (16:44) Regional Trade Agreements and Initiatives - Regional Comprehensive Economic Partnership (RCEP) (17:40) - Belt and Road Initiative (19:27) - Other China and emerging market collaborations (20:17) Future of Belt and Road Initiative (22:13) Role of Chinese Companies in the Worldwide ESG Revolution - More countries and citizens are asking companies to be part of the solution - Corporate social credit ratings (26:29) - Increased transparency and higher standards (27:21) Governance Models and ESG standards for Emerging Markets Countries (28:19) Guest Contact Information Professor Lourdes Casanova Email:Lourdes.casanova@cornell.edu [Lourdes.casanova@cornell.edu] Twitter:@lourdescasanova [https://twitter.com/lourdescasanova] LinkedIn:www.linkedin.com/pub/lourdes-casanova/0/23a/11 [http://www.linkedin.com/pub/lourdes-casanova/0/23a/11] Facebook:https://www.facebook.com/CornellEMI/ [https://www.facebook.com/CornellEMI/] Instagram:https://www.instagram.com/emicornell/ [https://www.instagram.com/emicornell/] YouTube:https://www.youtube.com/channel/UCjP0mTfBVNB7WSUHXMnsYAw/featured [https://www.youtube.com/channel/UCjP0mTfBVNB7WSUHXMnsYAw/featured] http://ssrn.com/author=101715 [http://ssrn.com/author=101715] http://en.wikipedia.org/wiki/Lourdes_Casanova [http://en.wikipedia.org/wiki/Lourdes_Casanova] http://www.johnson.cornell.edu/Emerging-Markets-Institute [http://www.johnson.cornell.edu/Emerging-Markets-Institute] https://orcid.org/0000-0003-3524-1499 [https://orcid.org/0000-0003-3524-1499] https://ecommons.cornell.edu/handle/1813/66953 [https://ecommons.cornell.edu/handle/1813/66953] Scopus Author ID: 8247449300 [http://www.scopus.com/inward/authorDetails.url?authorID=8247449300&partnerID=MN8TOARS]