Building Teams with TEAMES & CO

Welcome back to "Behind the Buzzwords" with your hosts Tracy Eames, Arielle Morten, and Yanta Haynes! In today's episode, we discuss marketing strategy and digital advertising. Yanta highlights the importance of having a clear plan when using Facebook ads to avoid wasting money. Tracy reinforces the need to tailor marketing strategies to each business by truly understanding their audience. We'll also discuss the difference between tactics and strategy, explore the concept of the marketing funnel, and discuss the power of email marketing, with Arielle emphasizing its high ROI. Plus, we'll cover the essentials of SEO and the importance of continuous testing to see real results. Join us as we demystify these marketing concepts and make them more accessible and enjoyable. Don't forget to like, share, and subscribe to stay updated with our latest insights and tips! (02:15) - Arielle, Tracy, and Yanta discuss the crucial role of having a strategic game plan for your Facebook ads. Yanta spells out why throwing money at ads without a plan is like tossing cash into a black hole—ouch! (22:10) - Arielle takes the wheel to talk about the power of email marketing. From catchy subject lines to compelling content, we've got the lowdown on how to make your emails irresistible and your open rates soar. (38:50) - The spotlight's on SEO. Tracy and Yanta explain why it's not just a one-and-done task but an ongoing journey. Spoiler alert: It's worth every bit of the effort! Related Links: TEAMES & CO on Youtube - https://www.youtube.com/@teamesandco Behind The Buzzwords on Youtube - https://www.youtube.com/@BehindTheBuzzwordsPodcast Views expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice. Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support!

In this week's episode of "Behind the Buzzwords" with your hosts Tracy Eames, Arielle Morten, and Yanta Haynes! Today, we're looking into one of the marketing world's hottest topics: Artificial Intelligence (AI). We'll explore the myths and realities of AI, its impact on marketing, and how you can leverage it to streamline your processes without losing your brand's authentic voice. Join us as we discuss practical tips on using AI for content creation, the importance of human creativity, and why AI won't replace your unique talents. So, buckle up and get ready for an informative and entertaining ride through the world of AI in marketing! (03:56) - The group explores how AI can enhance creativity and not replace human touch. (13:51) - Tracy shares her way of using AI to streamline processes and generate social media posts. (25:59) - Yanta reassures listeners that AI isn't something to fear; it's been around for a while and is here to help. Want to watch the podcasts on video? Visit Behind the Buzzwords on YouTube: https://www.youtube.com/@BehindTheBuzzwordsPodcast Views expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice. Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support!_

In this week's episode, Tracy, Arielle, and Yanta go deep into marketing strategies and the significance of research and development for success. They break down how to create a powerful plan of action by looking at industry leaders like Apple and Coca-Cola. Plus, they share some fantastic tips on email marketing and the necessity of having a strategy in place, especially for those tricky Facebook ads. You'll definitely want to tune in! Show Highlights: (05:12) Arielle, Tracy, and Yanta discuss the importance of research and development in creating a solid plan for success. Trust us, you won't want to miss this! (15:34)We jump into the nitty-gritty of dissecting industry leaders' strategies to build your personalized action plan. Spoiler: There's a lot to learn from the big guys! (25:50)The group explores the intricacies of Facebook ads, emphasizing the need for a tailored strategy, constant testing, and knowing your metrics. Keep those budgets in check, folks! (35:47)Tracy shares her insights on understanding your ideal client avatar and tailoring your marketing approach to reach your dream customers. Authenticity is key!  BEHIND THE BUZZWORDS on Apple Podcasts - https://podcasts.apple.com/us/podcast/behind-the-buzzwords/id1755058256 BEHIND THE BUZZWORDS on Spotify - https://open.spotify.com/show/6MZdmkSySf591ZMhNOr77z?si=edeb9ba0d0e14d8b Want to watch the podcasts on video? Visit Behind the Buzzwords on Youtube https://www.youtube.com/@BehindTheBuzzwordsPodcast FULL "Email Marketing and Strategy" EPISODE on YouTube: https://www.youtube.com/watch?v=UqvKTxf8teg Views expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice. Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support!

In this week's episode, Tracy Eames, Arielle Morten, and Yanta Haynes kick off the debut episode of "Behind the Buzzwords"! Get to know your hosts as they discuss what got them into marketing and their unique perspectives on the industry. Together, they'll dispel some common marketing myths and dive into what makes effective marketing tick. Show Highlights: (00:00:06) - Introduction: Meet your hosts Tracy Eames, Arielle Morten, and Yanta Haynes, who share their excitement about starting the podcast and their goals for the show. (00:00:45) - Journey into Marketing: Yanta, Arielle, and Tracy dive into what led them to careers in marketing and their individual journeys. (00:06:31) - The Birth of the Podcast: The hosts discuss how their coaching program sparked the idea for the podcast. (00:16:45) - Personal Branding and Authenticity: The trio explores the importance of personal branding and showing up as your authentic self in your marketing. (00:20:36) - Introductions and Backgrounds: Tracy, Arielle, and Yanta share more about their professional backgrounds and current endeavors. Related Links: Want to watch the podcasts on video? Visit Behind the Buzzwords on YouTube: https://www.youtube.com/@BehindTheBuzzwordsPodcast Views expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice. Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support!

Selina Kelley, Chief Empowerment Officer of DisruptHER joins the show to discuss business and empowerment coaching, the importance of being authentic, and her new project, The Midwest Way. Selina and our CEO, Tracy Eames discuss the importance of focusing on your personal journey and how that can impact your professional development as well. Selina describes the coaching she does through DisruptHER to help women who are going through a difficult time to rediscover their power and divine identity, so they can live a purposeful life on their own terms. Through DisruptHER’s coaching, Selina also helps her clients build toward making their professional visions become reality.  Tracy and Selina also talk about building successful teams through hiring diverse skill sets and discovering the best way to build accountability and effective communication as a leader. Tune in to learn more about all of the work being done by Selina and DisruptHER.  Show Highlights: * Highlight: (3:28) - Selina talks about DisruptHER coaching for women as well as being the founder of a food and beverage company called The Midwest Way. * Highlight: (6:51) - Tracy asks Selina about how she approaches her customer experience and how she connects with her clients to bring their vision to life. * Highlight: (10:54) - Selina and Tracy dive deeper into the importance of being authentic in the way your business is being run. * Highlight: (13:42) - Tracy asks Selina more about the importance of “acting your values” not only for your customers, but also your team. * Highlight: (17:05) - Selina describes the two ways she likes to work with her clients to help them build the best teams to support them personally and professionally. * Highlight: (25:46) - Selina mentions how much she values ownership and how constant communication with her team on owning processes. * Highlight: (29:30) - Tracy and Selina discuss the importance of hiring teams that have diverse skills and backgrounds so that everyone can shine. * Highlight: (32:41) - Tracy asks Selina more about how she helps her clients bring their visions into actions. * Highlight: (44:36) - Selina discusses what DisruptHER is working on and how to reach out for more information as well as what her new project The Midwest Way is all about. Related Links: * Learn more about how TEAMES & CO builds effective and empowered teams that deliver results at https://teamesandco.com/teams/organizational-designhttps://www.teamesandco.com/ [https://teamesandco.com/] * Follow TEAMES & CO on Facebook [http://www.facebook.com/teamesandco]  LinkedIn [https://www.linkedin.com/company/teamesandco], Twitter (@teamesandco) and Instagram (@teamesandco [https://instagram.com/teamesandco]) * Want to watch the podcasts on video visit TEAMES & CO on YouTube [https://www.youtube.com/channel/UCA2UUugYGYBvfCcEYOwjLwQ/videos]. DisruptHER LinkedIn - https://www.linkedin.com/in/selinakelley/ [https://www.linkedin.com/in/selinakelley/]   Facebook - https://www.facebook.com/DisruptHerCoach/ [https://www.facebook.com/DisruptHerCoach/]  IG - https://www.instagram.com/disrupthercoach/ [https://www.instagram.com/disrupthercoach/]   YouTube - https://www.youtube.com/@DisruptHerCoaching [https://www.youtube.com/@DisruptHerCoaching]  The Midwest Way - https://themidwestway.com/ [https://themidwestway.com/]  LinkedIn - https://www.linkedin.com/in/selinakelley/ [https://www.linkedin.com/in/selinakelley/]   Facebook - https://www.facebook.com/themidwestway [https://www.facebook.com/themidwestway]  IG - https://www.instagram.com/themidwestway/ [https://www.instagram.com/themidwestway/] Views expressed by guests are their own and may not reflect the views of TEAMES & CO. Mention of particular products or services and participation of a guest does not imply an endorsement by TEAMES & CO. The information provided is for educational and entertainment purposes and should not be taken as professional advice. Our podcast is edited by Nodderly (www.nodderly.com [http://www.nodderly.com/]). A huge thank you to their team for the great video, audio and editing support!