ChannelX - new channels to consumers in multichannel retail

Decathlon's Marketplace and Analytics, and RFID-enabled Operations, Explained

32 min · 22. marras 2025
jakson Decathlon's Marketplace and Analytics, and RFID-enabled Operations, Explained kansikuva

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This latest episode of the ChannelX podcast sees Dmitry Olerinskiy, Digital Strategy Director, Decathlon, enter the booth to provide insight on: • Decathlon’s vertical integration and inventory technology • Human expertise vs AI recommendations in retail • Data quality challenges for AI implementation • Hallucinations as a tool for creativity • Building marketplace analytics for sellers • The future of human connection in retail. Behind the mics: • Dmitry Olerinskiy, Digital Strategy Director, Decathlon | LinkedIn [https://www.linkedin.com/in/olerinskiy/] • Georgia Leybourne, CMO, Linnworks | LinkedIn [https://www.linkedin.com/in/georgialeybourne/] • Chris Dawson, Editor in Chief, ChannelX | LinkedIn [https://www.linkedin.com/in/cidawson/]

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jakson Decathlon's Marketplace and Analytics, and RFID-enabled Operations, Explained kansikuva

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This latest episode of the ChannelX podcast sees Dmitry Olerinskiy, Digital Strategy Director, Decathlon, enter the booth to provide insight on: • Decathlon’s vertical integration and inventory technology • Human expertise vs AI recommendations in retail • Data quality challenges for AI implementation • Hallucinations as a tool for creativity • Building marketplace analytics for sellers • The future of human connection in retail. Behind the mics: • Dmitry Olerinskiy, Digital Strategy Director, Decathlon | LinkedIn [https://www.linkedin.com/in/olerinskiy/] • Georgia Leybourne, CMO, Linnworks | LinkedIn [https://www.linkedin.com/in/georgialeybourne/] • Chris Dawson, Editor in Chief, ChannelX | LinkedIn [https://www.linkedin.com/in/cidawson/]

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