ChannelX - new channels to consumers in multichannel retail
This latest episode of the ChannelX podcast sees Laura Briggs, Head of E-Commerce Excellence, Philips, enter the booth to provide insight on: • Philips global e-commerce excellence strategy • Managing peak season events across international markets • Building a digital shelf tool for data consistency • Balancing human expertise with AI in retail • Multi-generational customer targeting and gifting strategies Behind the mics: • Laura Briggs, Head of E-Commerce Excellence, Philips | LinkedIn [https://www.linkedin.com/in/laurabriggsuk/] • Georgia Leybourne, CMO, Linnworks | LinkedIn [https://www.linkedin.com/in/georgialeybourne/] • Chris Dawson, Editor in Chief, ChannelX | LinkedIn [https://www.linkedin.com/in/cidawson/]
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