Damn Good Marketing

How To Build A Life-First Business with Jillian Clothier

What if the key to growing your business wasn’t doing more but slowing down enough to actually listen to yourself? In this powerful and honest episode of the Dam Good Marketing Podcast, host Shelby Clement sits down with Jillian Clothier, a life-first business coach for mama entrepreneurs, to unpack what it really means to build a business that aligns with your life instead of consuming it. Jillian opens up about her journey from 15 years in corporate restaurant franchising to running multiple businesses, motherhood, burnout, and eventually awakening to a truth she could no longer ignore. Together, Shelby and Jillian dig into the deep, unfiltered realities of entrepreneurship as mothers, wives, and ambitious women trying to do it all. They explore how easy it is to chase external validation, overwork ourselves into the ground, and confuse busyness with purpose. But they also talk about what happens when you finally pause, peel back the layers, and start making decisions from the inside out. This conversation isn’t about finding the “perfect balance.” It’s about learning to honor the season you’re in, trust your timeline, and redefine what success truly looks like when your life, not your hustle, leads the way. What You will Learn: * Why doing the inner work matters more than any strategy when you’re trying to scale your business * The real difference between balance and alignment and how to know when you’ve found it * How to silence comparison, stop chasing someone else’s timeline, and start trusting your own * Practical ways to reconnect with yourself daily especially when life feels chaotic * The mindset shift that turns overwhelm into grounded confidence About the guest:  Jillian Clothier is a coach and mentor for high-achieving women who want it all: the business, the marriage, the motherhood, and the legacy all working together in alignment.  Follow her on Instagram: https://www.instagram.com/jillian.clothier.coaching/ [https://www.instagram.com/jillian.clothier.coaching/] Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

The Ribando's Electric Supply Story

Ever wonder what it really takes to build a business that lasts—one rooted in family, community, and a whole lot of grit? In this episode, host Shelby Clement sits down with Russell Ribando, part of the family behind Ribando’s Electric Supply, a Louisiana business that’s been keeping the lights on literally since 1978. What started as a small warehouse on the West Bank has grown into a trusted, multi-generational company built on loyalty, hard work, and a deep commitment to serving customers like family. This conversation goes beyond the surface of running a business. It’s an honest look at the heart, sacrifice, and stubborn dedication it takes to build something that stands the test of time. Russell opens up about the highs and lows of entrepreneurship—from the early days of working alongside family to the challenges of hiring, scaling, and preparing the next generation to lead. They talk about the changing landscape of small business, what customer service really means today, and how staying true to your values can still be a winning growth strategy even in an industry dominated by big corporations. You’ll hear stories of resilience, lessons learned from tough seasons, and the passion that continues to drive this Louisiana legacy forward. In this episode, you will learn: * How to balance business, family, and personal growth (without burning out) * The real challenges of hiring, training, and leading a small but mighty team * Why genuine customer service still beats fancy marketing every time * How to scale and stay profitable without losing your small-town values * Why legacy businesses matter now more than ever and what they can teach us about longevity This episode is more than just a story about one business, it's a powerful reminder that success isn’t built overnight or measured by followers and numbers. It’s built through people, persistence, and purpose. It’s about showing up, day after day, for your customers, your community, and your family. Whether you’re growing a startup, leading a family business, or dreaming about your next big move, this episode will inspire you to keep going and to build something that truly lasts. Listen now for an honest, heartfelt conversation about hard work, heritage, and the kind of success that never goes out of style. If this episode gave you the guts to take the next bold step, follow, rate, and review the show. Share it with a founder who needs the nudge.

The Marketing Strategy Behind Bolt Farm Treehouse

What if the setbacks you’re facing right now are actually setting the stage for your biggest breakthrough? In this episode, Shelby sits down with Tori Bolt, co-founder of Bolt Farm Treehouse, to pull back the curtain on what looks like an overnight success but was actually a decade of grit, growth, and relentless belief. From losing it all and starting over to pre-selling $1 million in reservations before owning the land, Tori shares the raw truth about building a brand rooted in authenticity, community, and purpose. You’ll hear how she and her husband, Seth, turned obstacles into opportunity, navigated failure with resilience, and proved that transparency and storytelling are the ultimate marketing edge. This episode dives deep into what it means to build in public, trust your mission when everything’s uncertain, and show up even when it’s messy. Tori also opens up about how mentorship transformed their business, the mindset behind selling before building, and why Instagram has become the most powerful platform for destination marketing and connection. It’s equal parts strategy and soul perfect for entrepreneurs, dreamers, and small-town go-getters with big-ass goals.The Marketing Strategy Behind Bolt Farm Treehouse WHAT YOU WILL LEARN * How failure became the foundation for a multimillion-dollar comeback * The mindset and marketing behind $1M in pre-sales * Why vulnerability builds stronger brands than perfection ever could * How to pick mentors and rooms that actually move your business forward * The secret to using Instagram as the new search engine for your brand Resources & Links * Bolt Farm Treehouse Workshop: https://explore.boltfarmtreehouse.com/str-workshops [https://explore.boltfarmtreehouse.com/str-workshops]  * Instagram: @boltfarmtreehouse | @toribolt * Shelby Clement: https://shelbyclement.com| IG: @itsshelbyclemen [https://www.instagram.com/itsshelbyclement/]t If this episode gave you the guts to take the next bold step, follow, rate, and review the show. Share it with a founder who needs the nudge.

Organic Social Media That Actually Works (And Why You Don’t Need 10K Followers)

Do you feel like you are posting on social media with no real results? Or maybe you have convinced yourself that unless you have 10K+ followers, you’re not “credible” enough to land clients. If that sounds familiar, this episode is going to shift the way you see your business, your brand, and your audience. I am breaking down why the slow game is actually the winning game, why chasing vanity metrics is keeping you broke, and how to finally understand the difference between marketing and sales so you can stop spinning your wheels and start closing clients. If you have ever felt stuck, overwhelmed, or ready to throw in the towel on content creation, this conversation will remind you that consistency matters more than perfection. I share real examples, the mindset shifts that transformed her own business, and practical steps you can take today to market with confidence and clarity. What You Will Learn in This Episode: * The #1 mistake small business owners make with social media (and how to avoid it) * Why organic growth feels slow at first but builds lasting credibility and brand trust * How to reframe your audience size — even 100 or 500 followers is a big deal * The exact mindset shift you need to confidently invest in your growth * Why traditional advertising (billboards, print, etc.) won’t keep you relevant in today’s world * How to separate marketing (visibility + brand awareness) from sales (closing deals) so you can finally see results RESOURCES AND LINKS: Tickets for Damn Good Marketing Live (Nov 6, Louisiana) → https://www.shelbyclement.com/dgml-2025 [https://www.shelbyclement.com/dgml-2025] Use code “ILOVESHELBY” for $201 off your ticket Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Building a Family Business Legacy with Joe Wong

What happens when you grow up surrounded by the restaurant hustle, promise yourself you will never join the family business, and then find yourself running it anyway? That’s the story of Joe Wong, second-generation restaurateur and co-owner of The Boston and Cate Street Seafood Station in Louisiana. Joe’s journey is one of unexpected turns from earning a degree in sports management to stepping into his family’s restaurant legacy. Along the way, he discovered the challenges of leadership, the pressure of keeping a business alive in a fast-changing world, and the pride that comes from carrying on something bigger than yourself. In this conversation, Shelby reunites with her high school crew and sits down with Joe for a reunion-style episode that mixes humor, nostalgia, and unfiltered business wisdom. The laughs are plenty, but so are the lessons. Here’s what you will discover in this episode: -The unvarnished truth about growing up in a family restaurant -How a career path in sports shifted into managing a seafood empire -The behind-the-scenes struggles (yes, including the infamous rice cooker punch on Valentine’s Day) -Why small-town businesses thrive when they embrace community support -The lessons Joe wants to pass on to his soon-to-arrive baby about work ethic and entrepreneurship -Why patience, resilience, and a thick skin are non-negotiables in business This is more than a restaurant story, it’s a conversation about entrepreneurship, legacy, family, and what it really takes to grow something that lasts. Whether you’re an entrepreneur, small-town dreamer, or someone who just loves hearing real stories about business, this episode will leave you inspired and entertained. Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)