Dental Bites with Dental Zorro and The Smiling Lawyer

What's Your Story? Harnessing the Power of Branding for Your Practice

Join Kat Azima with Denteo Marketing Group, Malika Azargoon (our Dental Zorro) and S. Natasha Gillis (The Smiling Lawyer) as we discuss why insurance acceptance isn't always the reason why your practice feels commoditized.  In fact, the key offender is usually lack of effective branding. Listen in as Kat provides some effective tips on how to use yourself to brand your office by telling a compelling story and showcasing your practice's work to drive loyal patients (and staff) to your office. Kat also provides some thoughts how to effectively use videos and gives us her honest thoughts about the effectiveness of TikTok in establishing your branding.  To contact Kat Azima, please visit www.denteomarketinggroup.com [http://www.denteomarketinggroup.com/] or email her at kat@denteomg.com [//www.denteomarketinggroup.com] To contact Malika Azargoon with Zar Dental Consulting: www.zardentalconsulting.com To contact Natasha Gillis, Esq. with The Gillis Firm: www.thegillisfirm.com --- Send in a voice message: https://anchor.fm/dentalzorrosmilinglawyer/message

Voices in Dentistry--Young Voices that Inspire

Our first Voice showcases Shohreh Ghassemi, a fourth year dental student at VCU School of Dentistry.  Tune in as she shares her experiences as an Iranian-American woman whose family fled religious persecution to find refuge in the United States.  Shohreh talks to us about hurdles she overcame, her inspiration to pursue dentistry and her passions.  If you are a D4, you absolutely don't want to miss it.  If you are an experienced, practicing dentist, tune in to see how you may be unexpectedly inspiring someone like Shohreh. For more about Shohreh Ghassemi and to get her email address, check out our Facebook Page: "Dental Bites with Dental Zorro and The Smiling Lawyer" (https://www.facebook.com/DentalBitesSLZorro/ [https://www.facebook.com/DentalBitesSLZorro/] and Instagram #DentalBitesSLZorro.  To join us on our virtual business study club group, find us at "Empowering Business Women in Dentistry on Facebook" (https://www.facebook.com/groups/2335189716581443/ [https://www.facebook.com/groups/2335189716581443/]). To listen to previous episodes, look for us on iTunes, Spotify, Breaker, Overcast, Pocket Casts, RadioPublic and Anchor! --- Send in a voice message: https://anchor.fm/dentalzorrosmilinglawyer/message

NOW HIRING! Attention Employers and Dental School Grads-- How to Recruit Top Talent (for Employers) and How to Painlessly Navigate Your Employee Agreement (for Grads)

Join us as Malika Azargoon, our Dental Zorro, plays a little game of devil's advocate with Natasha Gillis, The Smiling Lawyer, as we explore one topic with 2 perspectives.  Malika leads the discussion for dental practices who are looking to add associates-- when is the right time to expand and how do you position your practice to bring on top talent?  For employees (mainly dental school grads), Natasha will share her secret to an easy contract review using 2 highlighters and a pencil.  Tune in for this extremely informative conversation as we welcome our graduating dental students into the job market.  Do you have questions? Contact Malika at malika@zardentalconsulting.com and Natasha at natasha@thegillisfirm.com --- Send in a voice message: https://anchor.fm/dentalzorrosmilinglawyer/message

The Payroll Protection Program-- Brushing Your Way Out of PPP Debt by Maximizing Your Chances of Loan Forgiveness

Whether you are a practice owner who has applied for PPP or is expecting to apply, you don't want to miss this concise overview of how to maximize your chances of obtaining loan forgiveness of your PPP loan.  We welcome Ryan Levy, CPA, CFP®, principal and owner of Ryan Levy, CPA, LLC (lhttp://levydentalcpa.com/).  Ryan is a dental specific CPA for dental practice transitions, business advisory and tax planning services.  He has advised dental practices in all things accounting for over 15 years.  He is a certified financial planner and member of the Academy of Dental Management Consultants (ADMC), which is dedicated to the advancement of dental professionals.  Tune in as Ryan answers the most commonly asked questions through his dental lenses on subjects like: "Aside from monetary payment to staff potentially being forgiven, should I expect payroll benefits like health insurance to be forgiven?" "Will staff bonuses (including to associates) potentially be forgiven?" "Should I expect payments to my independent contractors to be forgiven?" And more.  Questions about this podcast?  To reach Ryan Levy, please visit www.levydentalcpa.com or email him at rlevy@levycpas.com. --- Send in a voice message: https://anchor.fm/dentalzorrosmilinglawyer/message

Lights, Camera, Action--Should You Follow The Trend of Using Videos in Your Practice?

Welcoming Kat Azima, owner and principal marketing consultant at Denteo Marketing Group!  Kat has almost 20 years of brand-building experience and has worked for big corporate giants like Johnson & Johnson in a variety of roles including corporate communications, public relations and brand management  She has helped manage many well known dental consumer brands like REACH and ACT and founded Denteo Marketing Group in 2011 to help dentists, specifically, with their branding and marketing needs.  In this episode, we dive into video marketing:  should you be using video?  Do you risk "de-professionalizing" your practice by using it?  What is the best way to film video?  How can you effectively pivot video during COVID-19 as a team building opportunity with staff and to teach patients what to expect during their next visit? Questions about this podcast?  To reach Kat Azima, please visit www.denteomarketinggroup.com or email Kat at kat@denteomg.com. --- Send in a voice message: https://anchor.fm/dentalzorrosmilinglawyer/message