Down to Business English

Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing, and why does it work so well? Skip Montreux and Dez Morgan explore the world of scarcity marketing — a strategy used by companies to drive demand by limiting the availability of their products. From global tech brands to niche toy companies, Skip and Dez break down how businesses use psychology and clever tactics to make their products more desirable. Their conversation is a great learning resource if you want to build your English listening comprehension skills and expand your business vocabulary. Key points of their discussion include: 1. What scarcity marketing is and how it works. 2. Why companies limit the availability of their products. 3. What ‘loss aversion’, ‘social proof’, and ‘winner’s privilege’ mean in marketing. 4. How Pop Mart created global demand for their Labubu collectible toys. DO YOU LIKE WHAT YOU HEAR? Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership [d2benglish.com/membership] for more information. Follow Down to Business English [https://itunes.apple.com/jp/podcast/down-to-business-english-business/id366265697?l=en&mt=2] on Apple podcasts, rate the show, and leave a comment. Contact Skip, Dez, and Samantha at downtobusinessenglish@gmail.com [downtobusinessenglish@gmail.com] Follow Skip & Dez Skip Montreux on Linkedin [https://www.linkedin.com/in/smontreux/] Skip Montreux on Instagram [https://www.instagram.com/smontreux/] Skip Montreux on Twitter [http://www.twitter.com/skipmontreux] Skip Montreux on Facebook [https://www.facebook.com/Skip-Montreux-225326491180046/] Dez Morgan on Twitter [http://www.twitter.com/dezmorgan] RSS Feed [https://downtobusinessenglish.com/rss.xml]

Artificial Intelligence is no longer something from the future — it is already here. From helping people work faster to causing job losses, AI is changing how we live and work. But are we ready for these big changes? Skip Montreux and Dez Morgan talk about how AI is changing the modern workplace. They explain what generative AI is, how companies are using it to improve productivity, and the problems it is causing — especially for young people starting their careers. Their conversation is a great learning resource if you want to build your English listening comprehension skills and expand your business vocabulary. Key points of their discussion include: 1. What generative AI is and how it works. 2. How companies use AI in different business areas. 3. What kinds of jobs are most at risk from AI. 4. Why learning how to use AI is important for your future. DO YOU LIKE WHAT YOU HEAR? Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership [d2benglish.com/membership] for more information. Follow Down to Business English [https://itunes.apple.com/jp/podcast/down-to-business-english-business/id366265697?l=en&mt=2] on Apple podcasts, rate the show, and leave a comment. Contact Skip, Dez, and Samantha at downtobusinessenglish@gmail.com [downtobusinessenglish@gmail.com] Follow Skip & Dez Skip Montreux on Linkedin [https://www.linkedin.com/in/smontreux/] Skip Montreux on Instagram [https://www.instagram.com/smontreux/] Skip Montreux on Twitter [http://www.twitter.com/skipmontreux] Skip Montreux on Facebook [https://www.facebook.com/Skip-Montreux-225326491180046/] Dez Morgan on Twitter [http://www.twitter.com/dezmorgan] RSS Feed [https://downtobusinessenglish.com/rss.xml]

You’ve seen them streak across the sky — tiny points of light that are not stars. Satellites are now so numerous, they are changing the night sky and creating new challenges. Skip Montreux and Samantha Vega look at the booming business of commercial satellites. From SpaceX’s Starlink to Amazon’s Project Kuiper, they examine how private companies are transforming space into the next frontier of global internet infrastructure. Their conversation is a great learning resource if you want to build your English listening comprehension skills and expand your business vocabulary. Key points of their discussion include: 1. The history of satellite development. 2. Who the major players are in the commercial satellite space. 3. How satellite light pollution impacts astronomy. 4. The dangers of space debris. DO YOU LIKE WHAT YOU HEAR? Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership [d2benglish.com/membership] for more information. Follow Down to Business English [https://itunes.apple.com/jp/podcast/down-to-business-english-business/id366265697?l=en&mt=2] on Apple podcasts, rate the show, and leave a comment. Contact Skip, Dez, and Samantha at downtobusinessenglish@gmail.com [downtobusinessenglish@gmail.com] Follow Skip & Dez Skip Montreux on Linkedin [https://www.linkedin.com/in/smontreux/] Skip Montreux on Instagram [https://www.instagram.com/smontreux/] Skip Montreux on Twitter [http://www.twitter.com/skipmontreux] Skip Montreux on Facebook [https://www.facebook.com/Skip-Montreux-225326491180046/] Dez Morgan on Twitter [http://www.twitter.com/dezmorgan] RSS Feed [https://downtobusinessenglish.com/rss.xml]

Robots competing in a half marathon? It might sound like science fiction, but it recently happened in Beijing. Humanoid robots are moving out of the lab and into the real world — and the race to bring them to market is heating up. Skip Montreux and Dez Morgan explore the fast-growing industry of humanoid robots. From Tesla’s Optimus project to China’s state-backed 'robot schools', they discuss the companies pushing development forward, the technology powering these machines, and the economic forces shaping this emerging market. Their conversation is a great learning resource if you want to build your English listening comprehension skills and expand your business vocabulary. Key points of their discussion include: 1. Why humanoid robots ran in a recent half marathon in China. 2. What Tesla, Boston Dynamics, and Unitree Robotics are doing in the robotics space. 3. The strategic investments by companies like Hyundai, Toyota, and Softbank in robotics. 4. How China has built a cost-effective supply chain for robot development. DO YOU LIKE WHAT YOU HEAR? Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership [d2benglish.com/membership] for more information. Follow Down to Business English [https://itunes.apple.com/jp/podcast/down-to-business-english-business/id366265697?l=en&mt=2] on Apple podcasts, rate the show, and leave a comment. Contact Skip, Dez, and Samantha at downtobusinessenglish@gmail.com [downtobusinessenglish@gmail.com] Follow Skip & Dez Skip Montreux on Linkedin [https://www.linkedin.com/in/smontreux/] Skip Montreux on Instagram [https://www.instagram.com/smontreux/] Skip Montreux on Twitter [http://www.twitter.com/skipmontreux] Skip Montreux on Facebook [https://www.facebook.com/Skip-Montreux-225326491180046/] Dez Morgan on Twitter [http://www.twitter.com/dezmorgan] RSS Feed [https://downtobusinessenglish.com/rss.xml]

When people think of New Zealand, they often imagine green fields and lots of sheep. But the country’s red meat industry — beef and lamb — is facing big changes. Global trade problems, climate rules, and new food trends are creating serious challenges. Skip Montreux and Samantha Vega look at New Zealand’s red meat industry and how it is changing. They explain the history of the industry, its importance to the economy, and the problems it now faces. Their conversation is a great learning resource if you want to build your English listening comprehension skills and expand your business vocabulary. Key points of their discussion include: 1. Why red meat exports are important to New Zealand. 2. How global trade and local rules are changing the industry. 3. What lab-grown meat is and how it could affect farmers. 4. How producers are focusing on quality, not just quantity, to stay competitive. DO YOU LIKE WHAT YOU HEAR? Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership [d2benglish.com/membership] for more information. Follow Down to Business English [https://itunes.apple.com/jp/podcast/down-to-business-english-business/id366265697?l=en&mt=2] on Apple podcasts, rate the show, and leave a comment. Contact Skip, Dez, and Samantha at downtobusinessenglish@gmail.com [downtobusinessenglish@gmail.com] Follow Skip & Dez Skip Montreux on Linkedin [https://www.linkedin.com/in/smontreux/] Skip Montreux on Instagram [https://www.instagram.com/smontreux/] Skip Montreux on Twitter [http://www.twitter.com/skipmontreux] Skip Montreux on Facebook [https://www.facebook.com/Skip-Montreux-225326491180046/] Dez Morgan on Twitter [http://www.twitter.com/dezmorgan] RSS Feed [https://downtobusinessenglish.com/rss.xml]