Everyday VOpreneur® with Marc Scott

Thinking about starting a podcast as a voice actor? This episode is packed with the real-world advice you need before you hit record. From common mistakes to smart strategies for growing your brand and connecting with the right audience, this conversation with Melanie Scroggins will inspire and inform you. If you’ve ever wondered: • Should I launch a podcast if it’s not about voiceover? • Can podcasting help grow my VO business? • Is it really worth the time and effort? Then you’re in the right place. 💥 CHALLENGE OFFER: Share your podcast idea and get some feedback from Melanie. Either post it on Instagram and tag @shareyourgenius or on LinkedIn and tag Melanie Scroggins. CONNECT WITH MELANIE SCROGGINS 🖱️ Melanie Scroggins Website - https://www.melaniescroggins.com [https://www.melaniescroggins.com] 🖱️ Share Your Genius - https://shareyourgenius.com [https://shareyourgenius.com] 🖱️ Melanie Scroggins on LinkedIn - https://linkedin.com/in/melaniescroggins [https://linkedin.com/in/melaniescroggins] 🖱️ Share Your Genius on LinkedIn - https://www.linkedin.com/company/share-your-genius [https://www.instagram.com/thegvaa] 🖱️ Share Your Genius on Instagram - https://instagram.com/shareyourgenius [https://instagram.com/shareyourgenius]   🖱️ Marc Scott on Instagram - https://instagram.com/marcscott [https://instagram.com/marcscott] 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur [https://youtube.com/@vopreneur] RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com [https://voiceovermarketingplaybook.com] * Free Guide: 10 Common Marketing Mistakes Visit https://vopreneur.com/10mistakes [https://vopreneur.com/10mistakes] * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott [https://voicezam.com/marcscott] * For voice over services: Visit https://marcscottvoiceover.com [https://marcscottvoiceover.com] * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur [https://teespring.com/stores/vopreneur] * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur [https://facebook.com/groups/vopreneur] EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com [https://antlandproductions.com] * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com [https://christyharst.com] * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com [https://krystawallrauch.com] If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult [https://calendly.com/marcscott/free15min] KEY TAKEAWAYS * Podcasting offers unique opportunities for voice actors. * Voice actors can create podcasts outside of voice over topics. * Understanding your audience is crucial for podcast success. * Consistency is key to growing a podcast audience. * Setting realistic expectations can prevent burnout. * Podcasting can enhance communication and storytelling skills. * Identify your unique point of view for your podcast. * Building a brand can lead to unexpected opportunities. * 95% of podcasts get less than a thousand downloads per week. * Listener engagement is more important than download numbers. * Premise, talent, community, and format are key elements of a podcast. * Podcasting remains a safe avenue amidst AI advancements.

Voice over rates are more critical — and confusing — than ever. In this powerful episode, Marc Scott sits down with David Toback, one of the creators of the GVAA Rate Guide, the industry’s gold standard for non-union voiceover pricing. You’ll get a front-row seat to the conversation voice actors everywhere are having — about voice over usage, AI disruption, unrealistic budgets, and how to stand your ground and still get the job. From OTT/CTV ads to streaming audio and social reels, David breaks down how to quote voice over work, why most clients don’t understand usage, and how YOU can educate and advocate like a pro. What You’ll Learn: ✅ What the GVAA Rate Guide really is — and isn’t ✅ How to price for social, OTT, podcast ads & more ✅ How “value” gets lost in modern VO negotiations ✅ What to say when clients ask for perpetuity ✅ Why you must think like your own agent 📅 GVAA Webinar: Demystifying Digital Rates – May 21st Learn more & register: https://gvaaondemand.com/programs/demystifying-digital-rates-commercial-usage [https://gvaaondemand.com/programs/demystifying-digital-rates-commercial-usage] CONNECT WITH GVAA 🖱️ GVAA Rate Guide - https://globalvoiceacademy.com/gvaa-rate-guide-2 [https://globalvoiceacademy.com/gvaa-rate-guide-2] 🖱️ GVAA Online - https://globalvoiceacademy.com [https://globalvoiceacademy.com] 🖱️ GVAA on Instagram - https://www.instagram.com/thegvaa [https://www.instagram.com/thegvaa] 🖱️ GVAA on Facebook - https://www.facebook.com/thegvaa [https://www.facebook.com/thegvaa] 🖱️ GVAA on LinkedIn - https://www.linkedin.com/in/globalvoiceacademy [https://www.linkedin.com/in/globalvoiceacademy]   🖱️ Marc Scott on Instagram - https://instagram.com/marcscott [https://instagram.com/marcscott] 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur [https://youtube.com/@vopreneur] RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com [https://voiceovermarketingplaybook.com] * Free Guide: 10 Common Marketing Mistakes Visit https://vopreneur.com/10mistakes [https://vopreneur.com/10mistakes] * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott [https://voicezam.com/marcscott] * For voice over services: Visit https://marcscottvoiceover.com [https://marcscottvoiceover.com] * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur [https://teespring.com/stores/vopreneur] * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur [https://facebook.com/groups/vopreneur] EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com [https://antlandproductions.com] * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com [https://christyharst.com] * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com [https://krystawallrauch.com] If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult [https://calendly.com/marcscott/free15min] KEY TAKEAWAYS * The GVAA rate guide serves as a foundational tool for voice actors. * Voice over rates are complex and vary widely across genres. * Understanding digital content is crucial for negotiating rates. * Voice actors must be proactive in marketing their services. * Emerging categories in voice over are creating new opportunities. * Voice actors need to understand the nuances of digital advertising terms. * Voice actors may need to rely more on agents to manage their work. * The value of voice over work is often underestimated by clients. * Educating clients about usage and licensing is essential for fair compensation. * Building trust with clients can lead to long-term relationships. * Voice actors should not assume clients are trying to take advantage of them. * GVAA is providing educational resources to help voice actors navigate industry changes.

What do you post on social media when you’re not booking voice over work—or worse, when you’re under NDA and can’t share the jobs you do book? In this episode, I break down the myth that voice actors need client wins to stay visible online. Instead, I'm offering six proven content strategies you can start using this week to build trust, grow your audience, and stay top of mind with prospects—even if you’ve never booked a job. This is your playbook for authentic, consistent marketing that actually works. CONNECT WITH MARC SCOTT Marc Scott Voice Over - https://marcscottvoiceover.com [https://marcscottvoiceover.com] Marc Scott on Instagram - https://instagram.com/marcscott [https://instagram.com/marcscott] Marc Scott on Facebook - https://facebook.com/marcscottvoiceover [https://facebook.com/marcscottvoiceover] Marc Scott on YouTube - https://youtube.com/@marcscottvo [https://youtube.com/@marcscottvo] Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover [https://linkedin.com/in/marcscottvoiceover] RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com [https://voiceovermarketingplaybook.com] * Free Guide: 10 Common Marketing Mistakes Visit https://vopreneur.com/10mistakes [https://vopreneur.com/10mistakes] * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott [https://voicezam.com/marcscott] * For voice over services: Visit https://marcscottvoiceover.com [https://marcscottvoiceover.com] * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur [https://teespring.com/stores/vopreneur] * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur [https://facebook.com/groups/vopreneur] EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com [https://antlandproductions.com] * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com [https://christyharst.com] * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com [https://krystawallrauch.com] If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult [https://calendly.com/marcscott/free15min] KEY TAKEAWAYS * Social media should be used as a marketing tool, not just for showcasing work. * Engagement is key to social media algorithms and visibility. * Behind-the-scenes content can be fascinating and engaging for audiences. * Sharing marketing moves can help others in the industry. * Tagging and collaborating with others can expand your reach. * Throwback wins can provide valuable insights and stories. * Real talk moments can create authentic connections with your audience. * Consistency in posting is crucial for building an audience. * Stop overthinking and start creating content.

Fear. Stress. Anxiety. All things voice actors are feeling right now in the midst of tariffs, trade wars and growing economic uncertainty.  In this episode, I share some of the strategies I'm leaning into right now to keep my voice over business resilient, proactive and profitable, no matter what's going on "out there." You’ll hear actionable strategies on how to optimize your marketing, stay connected with clients, avoid social media pitfalls, and focus on what you can control. If you’re feeling overwhelmed, this episode is your calm in the chaos. Also Listen to Trends, Tariffs and Trade Wars with J. Michael Collins - https://youtu.be/n1kpyB2e4nI [https://youtu.be/n1kpyB2e4nI] CONNECT WITH MARC SCOTT Marc Scott Voice Over - https://marcscottvoiceover.com [https://marcscottvoiceover.com] Marc Scott on Instagram - https://instagram.com/marcscott [https://instagram.com/marcscott] Marc Scott on Facebook - https://facebook.com/marcscottvoiceover [https://facebook.com/marcscottvoiceover] Marc Scott on YouTube - https://youtube.com/@marcscottvo [https://youtube.com/@marcscottvo] Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover [https://linkedin.com/in/marcscottvoiceover] RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com [https://voiceovermarketingplaybook.com] * Free Guide: 10 Common Marketing Mistakes Visit https://vopreneur.com/10mistakes [https://vopreneur.com/10mistakes] * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott [https://voicezam.com/marcscott] * For voice over services: Visit https://marcscottvoiceover.com [https://marcscottvoiceover.com] * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur [https://teespring.com/stores/vopreneur] * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur [https://facebook.com/groups/vopreneur] EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com [https://antlandproductions.com] * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com [https://christyharst.com] * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com [https://krystawallrauch.com] If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult [https://calendly.com/marcscott/free15min] KEY TAKEAWAYS * Maintaining communication with clients is crucial during economic downturns. * Social media should be used to share positive and valuable content. * Focus on strategic targeting of opportunities in less impacted sectors. * Marketing budgets may be slashed, but costs for advertising may decrease as well. * Regularly audit online profiles and marketing materials to ensure they are current. * Focusing on what you can control helps reduce stress and anxiety. * Engage with positive influences and take breaks from negative news. * Utilize downtime to address small tasks that can improve business perception. * Your mindset is essential; keep it fueled and clean.

Discover the World of Radio Imaging Voice Over! In this episode, we dive deep into the Radio Imaging genre — one of the most powerful and consistent income streams for voice actors. 🎧 Matt Fogarty is currently the imaging voice for 29 different stations with clients ranging from iHeartMedia & SiriusXM. He shares how he built a successful career in radio imaging voice over. Whether you’re an aspiring voice actor or a seasoned pro looking to expand your income, this interview is packed with insider tips, career strategies, and industry insights. ✅ What is Radio Imaging? ✅ How to land your first imaging client ✅ Negotiation tips & market rates ✅ Building long-term relationships with stations ✅ Why you shouldn't overlook small markets ✅ How to stand out & get rehired consistently If you’re serious about growing your voice over career, don’t miss this master class. CONNECT WITH MATT FOGARTY Matt Fogarty Website: https://mattfogartyvo.com [https://mattfogartyvo.com] Matt Fogarty Instagram - https://instagram.com/mattfogsvo [https://instagram.com/mattfogsvo] Matt Fogarty LinkedIn - https://www.linkedin.com/in/mattfogartyvoiceovers   Marc Scott on Instagram - https://instagram.com/marcscott [https://instagram.com/marcscott] VOpreneur® on YouTube - https://youtube.com/@vopreneur [https://youtube.com/@vopreneur] RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com [https://voiceovermarketingplaybook.com] * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials [https://vopreneur.com/testimonials] * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott [https://voicezam.com/marcscott] * For voice over services: Visit https://marcscottvoiceover.com [https://marcscottvoiceover.com] * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur [https://teespring.com/stores/vopreneur] * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur [https://facebook.com/groups/vopreneur] EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com [https://antlandproductions.com] * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com [https://christyharst.com] * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com [https://krystawallrauch.com] If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult [https://calendly.com/marcscott/free15min] KEY TAKEAWAYS * Build a base of great clients who return consistently. * Storytelling enhances voice over performance. * Imaging allows for creative expression in voice work. * Understanding client needs is crucial for success. * Direct marketing can yield significant opportunities. * Communication with program directors is essential. * Flexibility in turnaround times is important. * Ad-libs can add personality to radio imaging. * Treat small market stations with the same respect as large ones. * Identify key decision-makers in radio stations for outreach. * A structured imaging deal is crucial for long-term opportunities. * Managing multiple markets requires an effective CRM system. * Market size influences voice over rates. * Local engagement is key to the success of radio stations. * AI is a growing factor in the industry, but human touch remains vital. * Continuous improvement through coaching enhances voice work. * The future of radio imaging holds potential despite challenges.