Geniuses Of Copywriting

Geniuses Of Copywriting

Podcast by Brian Cassingena

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Talks with legendary persuaders, marketers and copywriters - these are the Geniuses Of Copywriting.

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66 jaksot
episode Dr Joe Vitale - Geniuses Of Copywriting Podcast artwork
Dr Joe Vitale - Geniuses Of Copywriting Podcast

In this episode of The Geniuses Of Copywriting podcast, legendary marketer and copywriter Dr Joe Vitale - star of the hit movie The Secret: - Author of over 90 books, and inventor of 'Hypnotic Writing' - one of his most popular books - Star of 'The Secret' movie and one of the few stars still in business today (He's also starred in over 30 other movies including his new one 'Zero Limits' - One of the very first copywriters to go online during the mid 90s, President of the Napoleon Hill Institute, and the go-to expert of millionaires, billionaires, royalty and presidents Joe even sold an early AI program for MS-DOS in the 1990s. There's a reason why Joe is one of the few people from 'The Secret' that anybody remembers - and he shares all his secrets in this episode. For more resources go to https://GeniusesOfCopywriting.com

19. toukok. 2025 - 41 min
episode Kenneth Yu Kern San artwork
Kenneth Yu Kern San

Today it's my great privilege and honor to present my dear departed friend Kenneth Yu Kern San as a special guest on the Geniuses Of Copywriting podcast. After Kenneth was taken from us far too early, I set aside this interview for a long time. However after speaking with Kenneth's widow and with her blessing, it's time to share this with the world. Because Kenneth would also have wanted others to learn from him even after he's gone. Besides... the cutting-edge marketing and copywriting strategies he shared in this interview are too good to keep hidden forever.

12. toukok. 2025 - 29 min
episode Dave Dee - Geniuses Of Copywriting artwork
Dave Dee - Geniuses Of Copywriting

In this episode of The Geniuses Of Copywriting Podcast with special guest Dave Dee: - How Dave used our kind of marketing to take his magician act from 3 shows a month to paying back over $70k in debt in less than 12 months - The system Dave uses to become the top seller at marketing events including $330K in a smaller breakout room while the main stage acts flopped all around him - Dave's unique 'Four Hour Launch' model he developed while working for Dan Kennedy that $750,000 in 4hrs, first time out Dave Dee is a genius at selling one-to-many and a true master of direct response marketing and copywriting. Go to https://www.GeniusesOfCopywriting.com to get cliff notes and guides from this and other episodes now.

05. toukok. 2025 - 55 min
episode Geniuses Of Copywriting - Sean Donahoe artwork
Geniuses Of Copywriting - Sean Donahoe

On this episode of The Geniuses Of Copywriting Podcast: - How Sean went from selling $20 ebooks on The Warrior Forum to multiple-7-figure launches, despite being in the highly skeptical and noisy finance sector - The "One Headline and Six Bullets" Method for Offer and Product Creation that almost guarantees a successful offer - The Crucial Difference Between Selling Products and Selling Outcomes Episode resources: https://GeniusesOfCopywriting.com/sean-donahoe

07. maalisk. 2025 - 55 min
episode Michael Clendenen artwork
Michael Clendenen

In this episode of The Geniuses Of Copywriting podcast, Michael Clendenen reveals how he:- Generated at least $19.8 million from his clients before his 25th birthday.- Michael increased a data science guy's business from $800,000 a year to a couple million a year by talking about his love of video games and World War II.- Michael helped a chiropractor, who had four clinics, expand online by writing a sales letter for an inversion table course, where their cost per acquisition was right at break even on the front end, at about $40, while they were selling the course for $37 - which equals free customers.- He also saved a CBD product launch (called Sleep Shield) by rewriting all the copy in two days, which led to selling $100,000 worth of CBD products.- Michael ran a promotion for a dentist where he gave out free teeth cleanings; the dentist's shop looked like Disneyland, and she made about $100,000 that day in billable work. - He adjusted prices for a client for the marriage net from $300 to $100 and made 10 times more sales.- Finally, in a split test in a relationship market, the woman who got cheated on saw three times the convergence compared to a counselor who had been fixing marriages.

24. helmik. 2025 - 50 min
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