Market Like a Badass with Kristin McFarland

In our final episode of season one, you will hear about the evolution of digital marketing in 2021, what we have learned so far, and four ways to adapt your marketing strategy to compete in the ever changing digital marketing landscape. TIME-STAMPED SHOW NOTES: * [00:25] Today’s topic: The evolution of digital marketing this year * [00:40] The digital revolution in 2021 * [01:12] Instagram is punishing users for posting photos only * [02:01] Four ways to evolve your digital marketing strategy in 2021 * [02:08] Harness the power of video and leverage the pros to make a positive impression * [02:42] Predictive analytics, machine learning, industry learning, or AI - whatever you want to call it, it helps you maintain your competitive advantage without a huge investment * [04:16] Social Media changes we’ve monitored this year and how it impacts your business and marketing plans moving forward * [05:17] Customer journey and the digitization of brand experiences * [06:30] You must embrace the digital age to remain competitive * [06:38] That’s a wrap for season one of Market Like a Badass * [07:21] We are launching a beta marketing membership, a monthly membership with no contracts at a low monthly rate to give YOU access to marketing executives, free resources, templates, and badass business advice. Join the Market Like A Badass group to learn more. * [07:54] We are coming back in the Fall so make sure you follow us on your favorite streaming platform and please follow us on social media to stay up to date with the launch of season 2. * [08:04] That’s it for today! To stay updated with marketing trends, go to www.sourcemarketinggroup.com [http://www.sourcemarketinggroup.com] for more information. PLATFORMS AND GROUPS MENTIONED IN TODAY’S EPISODE: Market Like A Badass Online Platforms * Facebook [https://www.facebook.com/marketlikeabadass] page * Facebook group [https://www.facebook.com/groups/688538605102926] * Along with having podcast pages on Instagram and Facebook, we have a Market Like A Badass Facebook Group that is free to our listeners. It’s a community of marketers and business owners who want to find valuable information and collaborate on ideas, marketing projects, and more. Join the Facebook group today! You’re a badass and we want you in our community. * Instagram [https://www.instagram.com/thesourcemarketing/] page LEAVE SOME FEEDBACK: * What should we talk about next? Please let us know by emailing info@sourcemarketinggroup.com * Did you enjoy this episode? If so, please leave a short review. CONNECT: @marketlikeabadass [https://www.instagram.com/marketlikeabadass/] Contact us: info@sourcemarketinggroup.com [info@sourcemarketinggroup.com] Subscribe to our podcast on Apple [https://podcasts.apple.com/us/podcast/market-like-a-badass-with-kristin-mcfarland/id1549917625] or Spotify [https://open.spotify.com/show/4RPil0GYdAxUEHheFoabBW?si=LlEiiAVJSQOFWWM8cOucjw]!

In this episode, Kristin brings on former colleague and fellow badass, Laura Clark, to talk about the importance of client events. Laura shares the benefits of hosting client facing events along with tips and tricks on how to plan all the details around a Client Advisory Board. Hear insights on how to grow relationships with your clients, get honest product/service feedback, and truly understand your clients real life experiences with your brand. TIME-STAMPED SHOW NOTES: * [00:18] Today’s topic: how to host badass client events that help with product or service feedback and growing business relationships * [01:15] Why are events important for a business? * [02:29] The types of events you can host for clients and why * [04:30] Why voice of the customer is important * [06:07] Where do you start when planning a client event? How do you promote the event, invite people, or know which event type will perform best for your business goals? * [10:30] How to break through the noise and get more RSVPs * [13:17] How to work with sales and other internal stakeholders to build a target list for client events * [16:58] What makes a client a “top user”? * [17:52] How do you engage partners at events and why is that important? Is it a different format than a client event? * [22:34] The importance of executives at meetings and events. How to engage c-levels at events and how executives can support events * [23:55] Tracking and reporting ROI on events to C suite executives to justify your marketing and event spend and tie events back to closed/won business * [25:22] Event touchpoints have a higher propensity to close. Where you invest budget and which channels are effective always matters when planning events * [29:51] Why client touchpoints are important and what a business owner should do to be intentional with client events * [30:30] How do you stay organized with everything from run of show, communications, agenda, transportation, food and beverage, venue, and more? * [32:30] Keep it consistent with a campaign brief * [34:00] The importance of working with an event professional. A good event manager will understand all of the potential failures and prepare against that. * [36:33] Bad event example, including what can go wrong with poor planning - trouble at movie night. *Link to youtube video [https://youtu.be/BtLge1IUsNE] of dozens of air mattresses flying across event venue in Colorado :) * [37:33] Working with an event professional with empathy. Empathy is important because of the ability to anticipate needs of other people at live events. * [39:00] Knowing roles and goals and engaging event attendees - pre-event planning and training for your internal stakeholders * [42:15] Top three things Laura has learned along the way including, “The goal is not perfectionism, it’s progress.” * [45:32] What's the craziest thing that’s happened at an event of yours? * [48:03] What advice would you give someone looking to scale their event marketing on a tight budget? * [51:21] Lightning Round * [53:44] Learn more about and connect with Laura Clark https://www.linkedin.com/in/laurahclark/ [https://www.linkedin.com/in/laurahclark/] * [54:04] Thanks for listening! To stay updated with marketing trends, go to www.sourcemarketinggroup.com/blog [http://www.sourcemarketinggroup.com] for more information. LEAVE SOME FEEDBACK: * What should we talk about next? Please let us know by emailing info@sourcemarketinggroup.com * Did you enjoy this episode? If so, please leave a short review. CONNECT: @marketlikeabadass [https://www.instagram.com/marketlikeabadass/] Contact us: info@sourcemarketinggroup.com Subscribe to our podcast on Apple [https://podcasts.apple.com/us/podcast/market-like-a-badass-with-kristin-mcfarland/id1549917625] or Spotify [https://open.spotify.com/show/4RPil0GYdAxUEHheFoabBW?si=LlEiiAVJSQOFWWM8cOucjw]!

In episode #10, you’ll be hearing directly from Kristin on five marketing topics, including the most recent status update regarding iOS14 and the impacts on Facebook advertising, DIY marketing disasters, what to plan for in Q3 now that live events are back with a ferocity, email marketing trends in 2021, and three things Kristin has learned so far this year. TIME-STAMPED SHOW NOTES: * [00:48]Today’s first topic: Apple’s latest iOS update is impacting small businesses who are advertising on Facebook. * [03:45] DIY Disasters: marketing expertise matters * [05:27] While live events are coming back with a ferocity, it’s important to still plan thoroughly and have contingencies in place. * [06:33] Email Marketing Trends in 2021 * [08:09] 3 things I’ve learned this year * [09:17] Season one is ending soon * [09:56] That’s it for today! To stay updated with marketing trends, go to www.sourcemarketinggroup.com [http://www.sourcemarketinggroup.com] for more information. PLATFORM MENTIONED IN TODAY’S EPISODE: Facebook.com [http://facebook.com] LEAVE SOME FEEDBACK: * What should we talk about next? Please let us know by emailing info@sourcemarketinggroup.com * Did you enjoy this episode? If so, please leave a short review. CONNECT: @marketlikeabadass [https://www.instagram.com/marketlikeabadass/] Contact us: info@sourcemarketinggroup.com Subscribe to our podcast on Apple [https://podcasts.apple.com/us/podcast/market-like-a-badass-with-kristin-mcfarland/id1549917625] or Spotify [https://open.spotify.com/show/4RPil0GYdAxUEHheFoabBW?si=LlEiiAVJSQOFWWM8cOucjw]!

Host Kristin McFarland is a proponent for events, be it live, virtual or hybrid. She has immense industry experience which makes it easy for her to find subject matter experts in event planning. In this episode, Kristin and Karen Lewison, Event Manager at Scaled Agile, sat down to discuss the future of events after facing the impacts of COVID-19. Tune in to learn from Karen’s 25+ years of event experience and hear how her company has pivoted its event strategy to better support and engage their global audience. TIME-STAMPED SHOW NOTES: * [02:59] Karen’s work with Boulder-based company called Scaled Agile * [04:17] Breakdown of Agile Methodology and how it helps organizations connect business strategy and execution * [05:44] The Big Picture - Agile Framework developed by Scaled Agile * [07:35] How Agile works in events * [08:35] What are Scaled Agile’s event goals now that live events are coming back? * [09:20] How to make events more engaging online and build solid community through virtual events * [11:40] How different event types can create more engagement (Peer Connect Example) * [13:52] How to manage virtual, hybrid and live events efficiently * [17:00] Building different events with parallel experiences * [17:55] Mobile app adoption - Karen recommends specific audience size and tactics for connecting with audiences on mobile apps and devices * [20:30] How Karen engages a virtual or hybrid audience * [24:28] Pre record some content to make your online events valuable to the audience and easier to manage for the event coordinator * [26:22] What needs to be pre recorded versus done live at a virtual event? * [29:17] On demand content is becoming more available and people hosting virtual events should be hosting that recorded content on demand on their website * [32:47] What results should marketers be tracking at events? Session surveys, email metrics and beyond. * [37:19] How to measure the tangibles and intangibles at an event, from branded promo items, content and accessibility to other secrets to create a badass brand experience * [44:33] Upcoming Scaled Agile events * [49:38] Why it’s important for YOU to go agile in your business * [53:05] Resources you can use to go agile (also see platforms mentioned in show notes below) * [55:51] Learn more at scaledagile.com or scaledagileframework.com * [57:55] Lightning Round * [1:00:44] Closing, follow us for more insights or contact us [https://sourcemarketinggroup.com/contact/] here at The Source Marketing Group. PLATFORMS MENTIONED IN TODAY’S EPISODE: Asana [http://asana.com/] Hop.io Tableau SAFe Smartsheets Trello Slack CONNECT WITH OUR SPECIAL GUEST: LinkedIn [https://www.linkedin.com/in/lewisonkaren/] or karen.lewison@scaledagile.com Scaledagile.com or scaledagileframework.com LEAVE SOME FEEDBACK: * What should we talk about next? Please let us know by emailing info@sourcemarketinggroup.com * Did you enjoy this episode? If so, please leave a short review. CONNECT: @scaledagile @marketlikeabadass [https://www.instagram.com/marketlikeabadass/] Contact us: info@sourcemarketinggroup.com Follow our podcast on Apple [https://podcasts.apple.com/us/podcast/market-like-a-badass-with-kristin-mcfarland/id1549917625] or Spotify [https://open.spotify.com/show/4RPil0GYdAxUEHheFoabBW?si=LlEiiAVJSQOFWWM8cOucjw]!

In this episode, Kristin gets steps into the wild world of privacy and security. Kristin interviews Dennis Dayman, Privacy and Security Expert and Maropost CPO. Kristin and Dennis cover the important tips you need to know to protect your business and brand. Listen to this episode to ensure your company information and client trust is protected. TIME-STAMPED SHOW NOTES: * [00:58] Today’s topic: Privacy and Security - Special Guest Introduction: Dennis Dayman * [01:57] Tell us more about you. * [06:18] Dennis’ involvement championing females by supporting Pioneers in Skirts - social impact documentary that aims to advocate the conversations about women in the workplace. * [12:20] With all of the new data laws popping up across the globe, how can a small business set themselves up to protect their customers and themselves? * [15:30] Privacy by Design * [16:14] Would you do to your grandma what you do to a client? Build in a privacy by design process and a privacy impact assessment. * [18:03] When should privacy become important for a business? * [21:45] Is there a difference between anti-spam laws and privacy laws? * [25:00] What to do about Can Spam? * [26:50] When will the US enact data regulation similar to GDPR? * [30:38] Security session - how does a small business protect themselves and their client from data theft? * [31:50] Can a hacker steal information from a Point of Sale Service virtually? * [33:30] Get your passwords out of an excel sheet! * [33:48] Why should marketers care about protecting their domain/email from phishing attacks or other threats? How can they go about doing this? * [38:40] Phishing is a real concern. Do small businesses need security training like big companies? * [42:40] The iOS14, impact on remarketing, and protecting yourself from third party app tracking * [45:23] The future of live events - what privacy concerns will businesses face by asking event attendees for proof of vaccination? * [50:57] How do you protect a remote team from security threats? * [54:00] Hacks and Facts Lightning Round * [57:30] Thanks for listening! To stay updated with marketing trends, go to www.sourcemarketinggroup.com [http://www.sourcemarketinggroup.com] for more information. PLATFORMS MENTIONED IN TODAY’S EPISODE: Eloqua TunnelBear LEAVE SOME FEEDBACK: * What should we talk about next? Please let us know by emailing info@sourcemarketinggroup.com * Did you enjoy this episode? If so, please leave a short review. CONNECT: @marketlikeabadass [https://www.instagram.com/marketlikeabadass/] Contact us: info@sourcemarketinggroup.com Follow our podcast on Apple [https://podcasts.apple.com/us/podcast/market-like-a-badass-with-kristin-mcfarland/id1549917625] or Spotify [https://open.spotify.com/show/4RPil0GYdAxUEHheFoabBW?si=LlEiiAVJSQOFWWM8cOucjw]!