Why No One Bought Your Launch

Why No One Bought Your Launch

Build a Runway, Validate Fast, and Debrief with Data The episode addresses the emotional gut punch of launching a program to "crickets" and explains that a launch is a runway, not a single "buy now" post, because buyers need time and trust. It outlines three stages: build awareness with aligned content, list growth, collaborations, and lead magnets that match the end offer; nurture through emails and social by building key beliefs (this works, you can help me, I can do this) and using a live event to teach a framework and bridge to the offer; and validate without building everything first by selling and creating content week by week, optionally with a beta offer. It stresses doing a launch debrief using metrics (email, sales page, live event, ads, growth), plus what worked/didn't and surveys, separating identity from outcomes, then repeating and refining before scaling with ads. 00:00 Launch Flopped 02:39 Why Crickets Happen 03:49 Three Stage Runway 05:47 Nurture With Trust 09:30 Align Your Lead Magnet 10:49 Teach Belief Shifts 12:57 Live Event Bridge 16:29 Sell Before Building 22:21 Beta Offer Mindset 25:02 Launch Debrief Data 30:17 Recap And Next Steps

Burnout, Boundaries, and Building a Sustainable Business

I share a personal episode about realising I wasn't truly switching off despite scheduled rest, feeling overwhelmed by solo parenting, mental load, and constantly thinking about content, launches, and client work. After a holiday on the Gold Coast, I felt noticeably lighter by locking social media behind AppLock, avoiding scrolling, posting minimally, and stepping away from AI tools, while still checking DMs during a launch. The break prompted reflection after a stressful live launch and questions about business direction amid years of broken sleep, focusing on nervous system regulation and sustainable systems. I plan to build high-converting evergreen funnels, lean into podcasts and paid ads, prioritise quality over quantity on social, use automations like Manus reports and Telegram notifications, and focus on finishing one task at a time. I invite you to reflect on what feels heavy, what to pause, and what systems could create breathing room as the new financial year begins. 00:00 A Different Episode 00:45 Burnout Warning Signs 03:00 Locking Social Media 04:41 Permission to Switch Off 07:12 Rethinking Business Direction 09:31 New Boundaries and Habits 12:38 Step Back to Realign 14:14 Systems Over Hustle 16:05 Evergreen and Paid Growth 19:07 Reflection Questions 24:40 Community and Next Chapter 26:46 Closing Thoughts

How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search

How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search Ash interviews a small business PR coach Gloria Chao about how AI tools like ChatGPT and Perplexity are changing discovery and purchasing, with AI search taking traffic from traditional platforms and enabling in-app checkout via integrations with Shopify, Etsy, PayPal, Amazon, and Walmart. Gloria argues that AI recommends brands based on third-party trust signals especially earned media such as gift guides, magazines, podcasts, and product reviews rather than popularity or ad spend, making PR crucial for being "chosen," not just seen. She explains that Perplexity can quickly scrape real-time trends, generate timely pitch angles, and even suggest outlets to contact, helping founders DIY PR without agencies. Examples include founders gaining many features, a Today Show mention boosting AI visibility, and podcast appearances driving Gloria's own rankings. She offers a free AI masterclass and an Instagram DM freebie. www.instagram.com/gloriachoupr [http://www.instagram.com/gloriachoupr] https://www.gloriachoupr.com/masterclass [https://www.gloriachoupr.com/masterclass] 00:00 AI Search Wake Up Call 02:24 Meet Gloria Chao 04:23 Why AI Changes Buying 06:56 PR Trust Signals Win 09:34 PR Over Social Proof 12:05 Seasonal Pitch Angles 17:27 Perplexity PR Workflow 20:21 Finding Journalists DIY 23:52 GEO And The Future 27:06 Wrap Up And Resources

A Deep Dive into Manus: Meta's Powerful New AI Tool

Testing Manus: Meta's AI Tool for Ad Reports, Strategy, and Content Creation The speaker explains Manus, an AI tool acquired by Meta that appears inside Meta ad accounts and is designed to execute tasks, not just answer questions. After testing it for weeks, they describe frustrations with its credit-based pricing (free 500 credits; $20/month with 4,000 monthly credits, easily depleted; $40/month offers 8,000) and tasks stopping when credits run out. They share uses including auditing an Instagram account to generate a 30-day content plan, creating and editing branded carousel creatives, and building a branded quiz/app with landing pages and PDFs via Manus agents and integrations (including Ivory and Telegram). They also detail integrating Manus with Meta Ads to analyze account performance, generate strategy, campaign setups, creative angles, CPL targets, and downloadable reports/presentations, and note an opportunity to join a Meta feedback call in exchange for one month of pro access. Receive 500 worth of credits using my referral link [https://manus.im/invitation/LB95WKZLIBYJR6] 00:00 What Is Manus 02:51 Pricing And Credits 04:48 Social Strategy And Creatives 06:35 Building A Quiz App 10:14 Projects And Integrations 10:57 Meta Ads Strategy Insights 15:27 Automated Reporting For Agencies 17:33 Telegram Automation And Limits 18:10 Meta Feedback Call Opportunity 19:49 Wrap Up And Next Steps

ChatGPT Is Launching Ads: What This Means for Businesses

In this episode, host Ashley Boston breaks down OpenAI's recent announcement that ChatGPT is beginning to test ads in the US - and why this could be a major shift for advertisers and business owners. Ashley explores how ChatGPT's move into advertising mirrors the early evolution of platforms like Google, Facebook, and TikTok, and why this moment could represent a powerful first-mover opportunity. She dives into what makes ChatGPT ads different, including high user intent, contextual targeting, and conversational interactivity, and why this format could change how people discover brands online. The episode also covers what businesses should be doing now to prepare — from optimising websites and SEO for AI-driven discovery, to understanding how this new ad platform may fit alongside existing channels like Meta ads. Ashley also shares insights from Smart Marketer, and touches on other emerging ad platforms such as AppLovin, highlighting the broader shift happening across digital advertising. If you're a business owner, marketer, or advertiser, this episode will help you understand what's coming - and how to get ahead of it. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Join waitlist The Conversion Club [https://ashleybostonhq.com/theconversionclub] Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/ [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com Ash x