Master Your Marketing

The Power of Pausing: What Happens When You Create Space in Your Business

Sometimes the best thing you can do for your business… is slow down. In this episode, I open up about the season of pressing pause — after a launch that didn't go to plan — and what it taught me about simplicity, alignment, and reimagining what success really looks like. From navigating motherhood and loss to rethinking my offers and reigniting ideas I'd tucked away for years, this chat is an honest look at what happens when you stop trying to "do it all" and start creating space for what truly lights you up. If you've ever felt like you're juggling too much, questioning your next move, or wondering what's next for your business… this one's for you. ✨ Listen in for: • Lessons from a launch that flopped — and why that's okay • How creating space can spark your best ideas • What simplicity and alignment look like in real life • The reminder that you don't have to wait for the "new year" to start again If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com] Ash x

META's Andromeda Update: Why Creative Variety is Now Non-Negotiable

META just rolled out its Andromeda update, and it's a game-changer for how ads are run, optimised, and scaled. In this episode of Master Your Marketing, I break down what the update actually means (in plain English), why Advantage+ campaigns are being pushed front and centre, and how you can navigate these shifts without losing your sanity (or your ROI). We'll dive into: ✨ What META's Andromeda update really does behind the scenes. ✨ Why creative diversity is now the single most important lever in your campaigns. ✨ Practical ways to test and refresh your ad creative without burning out. ✨ Real client examples of what's working (and what isn't) right now in ads. This episode is packed with insights for agency owners, course creators, and e-commerce brands who want to stay ahead of the curve. Because let's be real: one image and one campaign just isn't going to cut it anymore. 👉 Plus, a quick reminder: this episode is brought to you by The Conversion Club [https://www.ashleybostonhq.com/theconversionclub], my monthly membership where I teach you the Convert Method framework. Inside, we cover everything from ads, funnels, emails, and nurture sequences, to tracking what's really working. Want to join us? You'll find the link in the show notes. Hit play and let's chat about how to pivot with META's changes, so your campaigns keep winning. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com] Ash x

Why so many women experience the impostor syndrome and how to stop letting it affect you

If you've ever hit a new goal (or even thought about setting one) and suddenly started doubting whether you're "good enough" or "qualified enough", you're not alone. In this episode, I'm joined by mindset coach and #1 best-selling author Christine Corcoran to chat all things impostor syndrome and how to stop it from running the show. Christine's helped hundreds of women in business rewire the way they think, sell and show up — and today she's breaking down why impostor syndrome keeps coming back even as you grow (and why that's actually a good thing). We're diving into: * How impostor syndrome actually protects you, and why it's time to stop fearing it * Why high-achieving women feel it the most * Practical ways to shift your mindset and show up even when you're doubting yourself * The power of using fear as a growth tool * Why your inner critic is not the truth (and what to do instead) We also chat about Christine's #1 best-selling book Turn Impostor Syndrome Into Your Superpower — a must-read if you're ready to stop second-guessing and start owning your brilliance. Whether you're just getting started or you've been in business for years, this one will give you the mindset refresh you didn't know you needed. Links & Resources: * Find Christine on Instagram: @christinecorcoran_coach [https://www.instagram.com/christinecorcoran_coach/] * Grab her best-selling book: Turn Impostor Syndrome Into Your Superpower (Amazon, Booktopia & more) [https://www.amazon.com.au/Turn-Impostor-Syndrome-Into-Superpower/dp/1763812308/ref=sr_1_1?crid=2KICJVQXOT3L9&dib=eyJ2IjoiMSJ9.syOOMa61Znj8T5gEntNtGtFXwsjZ4rr_v_VyCzYDp9akS5RABjxzjXHQrJZ68pAMqeELy1oRN0jQEr6H5as7G0Rw44i0_YNSzsXN7dqZQ3kZ6_RYb-fg6fhCIlitF49J.lhsg_QxvaZ2Hacpa6Aza_pMzy_f_gN37sYEEBk26OrM&dib_tag=se&keywords=christine+corcoran&qid=1751949416&sprefix=christine+corc%2Caps%2C270&sr=8-1] * Learn more at: christinecorcoran.com.au [https://christinecorcoran.com.au/]

The 4 Big Changes Coming to Meta Ads in 2025

Big changes are coming to Meta Ads, and if you're running Facebook or Instagram campaigns, you need to know what's happening! In this episode of Master Your Marketing, we break down four major updates that could impact how you run ads on Meta's platforms: * No more choosing between Manual and Advantage+ campaigns – Meta is defaulting all campaigns to Advantage+, but does that mean you lose control? * Advantage+ Shopping is now Advantage+ Sales – What does this name change really mean, and how does it affect eCommerce and service-based businesses? * You can still turn Advantage+ "off" with customisations – Learn how to tweak your campaigns to maintain control where it matters most. * Opportunity Score is back! – Meta is reintroducing this feature to help advertisers optimise campaigns more efficiently. What do these changes mean for your ad strategy? We dive deep into how these updates could impact performance, campaign customisation, and overall ad effectiveness. Don't miss this crucial episode! Tune in now to stay ahead of the curve and make sure your Meta Ads strategy is ready for 2025. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. KEY EPISODE TAKEAWAYS Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com] Ash x

Advantage Audiences & Advantage+ Shopping on Meta Ads

Big changes are coming to Meta Ads, and if you're running campaigns on Facebook and Instagram, you need to pay attention. In this episode of Master Your Marketing, we break down the shift towards AI-driven automation with Advantage Audiences and Advantage+ Shopping. Meta is phasing out manual targeting in favor of smarter, more dynamic audience expansion, leaving advertisers with less control but more optimization potential. We'll cover: ✅ What Advantage Audiences are and how they work ✅ The latest updates and what's changing in Meta's ad targeting ✅ How Advantage+ Shopping campaigns can streamline your e-commerce strategy ✅ Best practices to maximize results while trusting Meta's AI ✅ Who benefits the most—and who needs to rethink their approach Whether you're an e-commerce brand, a small business, or a performance marketer, these updates could impact how you run ads. Tune in to stay ahead of the curve and make the most of Meta's AI-powered advertising shift. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com] Ash x