One More K

We are reviewing our predictions from episode 1 and discuss what were the key (business) themes of this exciting year in trail and endurance running. Also, we hand out the One More K Business Awards (voted by us) in various categories. Tune in to hear who made it on our list. Timestamps: (01:25) Review of Predictions for 2024 (09:00) The key themes of 2024 (12:00) The One More K Business Awards 2024 (12:20) Best Brand (15:08) Worst Brand (18:30) Best Marketing Campaign (21:30) Best Newcomer (23:46) Most Exciting Race (27:22) Biggest Loser (30:30) Biggest Winner (35:40) Best Documentary (39:20) Being grateful (42:30) Ned’s Drop – Brought to you by Lecka Nutrition [http://www.getlecka.com] (www.getlecka.com) Follow Us On Twitter: @OneMoreK_ [https://twitter.com/onemorek_]  Follow Us On Instagram: https://www.instagram.com/onemorek_ [https://www.instagram.com/onemorek_] Subscribe To Our Newsletter: www.onemorek.com [http://www.onemorek.com] Reach Out: team.onemorek@gmail.com [team.onemorek@gmail.com] Watch On Youtube: https://www.youtube.com/@OneMoreK_ [https://www.youtube.com/@OneMoreK_] Available on Apple Podcast [https://podcasts.apple.com/us/podcast/one-more-k/id1724716797], Spotify [https://open.spotify.com/show/1ABmEwW1VEBCKcziXv98e1] and other major platforms.  Hit the review button, subscribe and be part of our community. Thanks, Ned & Markus

Markus hosts Andy Farnworth and Hans Koeleman of Zen Running Club to discuss their mission to revolutionize running shoes. With backgrounds at Nike and decades in the industry, they share how Zen is breaking the mold by creating bio-based, compostable shoes that balance performance with sustainability. The duo explains the challenges of disrupting an industry reliant on petroleum-based materials, from engineering durable bio-fibers to educating consumers. They highlight Zen’s focus on community and storytelling, building a brand that’s as inclusive as it is innovative. Whether you’re into running, sustainability, or just great stories, this episode dives into the future of running gear and why eco-conscious design is the way forward. Timestamps: (00:25) Introduction Hans and Andy (04:50) Hans’ Mystical Miles Magazine (09:10) The story behind Zen Running Club (17:30) The different approach to designing a running shoe (28:18) Zen’s customer groups and stories (35:50) How to build a shoe brand business (40:58) The vision for Zen Running Club Show Notes: https://mysticalmiles.nl/ [https://mysticalmiles.nl/] https://zenrunningclub.com/gb/ [https://zenrunningclub.com/gb/] https://www.linkedin.com/in/hans-koeleman-oly-81a90a4/ [https://www.linkedin.com/in/hans-koeleman-oly-81a90a4/] https://www.linkedin.com/in/andy-farnworth-897936a/ [https://www.linkedin.com/in/andy-farnworth-897936a/] Brought to you by Lecka Nutrition [http://www.getlecka.com] (www.getlecka.com) Follow Us On Twitter: @OneMoreK_ [https://twitter.com/onemorek_]  Follow Us On Instagram: https://www.instagram.com/onemorek_ [https://www.instagram.com/onemorek_] Subscribe To Our Newsletter: www.onemorek.com [http://www.onemorek.com] Reach Out: team.onemorek@gmail.com [team.onemorek@gmail.com] Watch On Youtube: https://www.youtube.com/@OneMoreK_ [https://www.youtube.com/@OneMoreK_] Available on Apple Podcast [https://podcasts.apple.com/us/podcast/one-more-k/id1724716797], Spotify [https://open.spotify.com/show/1ABmEwW1VEBCKcziXv98e1] and other major platforms.  Hit the review button, subscribe and be part of our community. Thanks, Ned & Markus

Episode 50 of One More K is a milestone celebration for Markus and Ned, reflecting on the journey from starting out to becoming an “ultra-marathon” podcast. They revisit key themes from past episodes, like the evolving business of trail running, the passion behind ultra-endurance athletes, and how the sport’s growing popularity is shaping its future. The duo shares candid thoughts on industry trends, brand innovation, and even touch on quirky topics like AI in coaching and robot racing. Their humorous takes on government cuts to trail funding and the rise of trail lotteries keep the episode lively and relatable. Capping it off, Ned reads a heartfelt poem about the joy of podcasting and the parallels to running—a shared love that fuels their weekly conversations. With its mix of introspection, fun, and forward-thinking ideas, Episode 50 is a perfect blend of reflection and inspiration for endurance sports fans. Timestamps: (01:15) Review of the past episode (05:50) Investors in trail running (10:40) David Roche on the Rich Roll podcast (19:00) Ned’s ideas about storytelling (22:14) AI use cases in trail running (33:35) US hiring freeze in parks impacting trail runners (36:25) Western States lottery numbers (38:15) UTMB Chiang Mai taking place (40:00) Ned’s drop Brought to you by Lecka Nutrition [http://www.getlecka.com] (www.getlecka.com) Follow Us On Twitter: @OneMoreK_ [https://twitter.com/onemorek_]  Follow Us On Instagram: https://www.instagram.com/onemorek_ [https://www.instagram.com/onemorek_] Subscribe To Our Newsletter: www.onemorek.com [http://www.onemorek.com] Reach Out: team.onemorek@gmail.com [team.onemorek@gmail.com] Watch On Youtube: https://www.youtube.com/@OneMoreK_ [https://www.youtube.com/@OneMoreK_] Available on Apple Podcast [https://podcasts.apple.com/us/podcast/one-more-k/id1724716797], Spotify [https://open.spotify.com/show/1ABmEwW1VEBCKcziXv98e1] and other major platforms.  Hit the review button, subscribe and be part of our community. Thanks, Ned & Markus

In this One More K episode, Jonas Jacquet, co-founder of Sporthunger.de, shares his journey from finance in Asia to building a top German endurance nutrition platform. He dives into why he returned to Germany, the gap he saw in high-quality sports nutrition, and how Sporthunger bridges that gap with curated products athletes love. Jonas reflects on his experience at The Running Event in Austin, where he observed booming trends like foam-soled shoes, trail running fashion, and the high-carb fueling revolution. He also highlights the rise of run clubs and the shift of running into a social, stylish movement. This episode offers insight into running industry dynamics, Sporthunger’s curated approach to nutrition, and Jonas’s passion for blending community, quality, and performance. Whether you're a runner, entrepreneur, or gear geek, it’s a must-listen! Timestamps: (00:25) Intro Jonas Jacquet (01:30) From Hong Kong to Germany founding sporthunger.de (07:30) Impressions from The Running Event in Austin, TX (14:45) More shoe brands are joining the market (23:50) Are we entering a running boom cycle now? (30:00) Nutrition trends at The Running Event (39:40) Brands with great story telling (46:20) How to grow sporthunger.de (57:04) Ned’s drop Show Notes: https://www.linkedin.com/in/jonas-jacquet-109164116/ [https://www.linkedin.com/in/jonas-jacquet-109164116/] https://www.sporthunger.de/ [https://www.sporthunger.de/] – Brought to you by Lecka Nutrition [http://www.getlecka.com] (www.getlecka.com) Follow Us On Twitter: @OneMoreK_ [https://twitter.com/onemorek_]  Follow Us On Instagram: https://www.instagram.com/onemorek_ [https://www.instagram.com/onemorek_] Subscribe To Our Newsletter: www.onemorek.com [http://www.onemorek.com] Reach Out: team.onemorek@gmail.com [team.onemorek@gmail.com] Watch On Youtube: https://www.youtube.com/@OneMoreK_ [https://www.youtube.com/@OneMoreK_] Available on Apple Podcast [https://podcasts.apple.com/us/podcast/one-more-k/id1724716797], Spotify [https://open.spotify.com/show/1ABmEwW1VEBCKcziXv98e1] and other major platforms.  Hit the review button, subscribe and be part of our community. Thanks, Ned & Markus

Markus and Ned sit down with Michael Dhulst, co-founder and CEO of SuperTri, to talk about shaking up the triathlon world. Michael shares his journey from working at Volkswagen in China to launching SuperTri, a short-course triathlon league that’s built for athletes and spectators. Compact courses, thrilling formats, and team-based racing are changing the game—and pulling in new fans. He also dives into the business side: how to connect with participants on an emotional level, the growth of SuperTri E (their e-sports triathlon platform), and the challenges of scaling globally. With a focus on the U.S., Europe, and the Middle East, Michael explains how SuperTri is bringing triathlon to new heights, all while keeping the drama and grit of racing alive. Packed with insights and fresh ideas, this episode is a must-listen for endurance sports fans and innovators alike Timestamps: (00:25) Intro Michael Dhulst (01:25) From Volkswagen China to doing triathlons (05:30) Why starting Super League Triathlon in the world of triathlon (14:00) The format of Supertri racing (16:50) The business behind Supertri & building teams (23:20) Focusing on the customer in triathlons (30:40) The power of storytelling (35:00) Expanding Supertri into different markets (39:25) The vision for Supertri (41:55) Ned’s Drop https://www.linkedin.com/in/mdhulst/ [https://www.linkedin.com/in/mdhulst/] https://supertri.com/ [https://supertri.com/] – Brought to you by Lecka Nutrition [http://www.getlecka.com] (www.getlecka.com) Follow Us On Twitter: @OneMoreK_ [https://twitter.com/onemorek_]  Follow Us On Instagram: https://www.instagram.com/onemorek_ [https://www.instagram.com/onemorek_] Subscribe To Our Newsletter: www.onemorek.com [http://www.onemorek.com] Reach Out: team.onemorek@gmail.com [team.onemorek@gmail.com] Watch On Youtube: https://www.youtube.com/@OneMoreK_ [https://www.youtube.com/@OneMoreK_] Available on Apple Podcast [https://podcasts.apple.com/us/podcast/one-more-k/id1724716797], Spotify [https://open.spotify.com/show/1ABmEwW1VEBCKcziXv98e1] and other major platforms.  Hit the review button, subscribe and be part of our community. Thanks, Ned & Markus