PPC Town Hall

Watch the video version here: https://youtu.be/AEXzdt87ujU Kirk Williams (Founder of ZATO Marketing) joins Frederick Vallaeys to explore how digital marketing agencies can not only survive but thrive in the new AI-powered world of advertising.As AI changes everything from campaign management to creative production, Kirk shares what it takes for agencies to stay relevant, profitable, and valuable to clients.What You’ll Learn:- Why AI isn’t the death of agencies and how it can become their superpower- How to rethink your agency’s pricing and service models- The importance of strategy, consulting, and creative in the AI era- How small-budget clients can be profitable (thanks to automation)- Real examples of using AI for ad copy, feed optimization, and more- The future of PMax campaigns, data visibility, and performance insightsFollow Kirk here: https://www.linkedin.com/in/ppckirk/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/Check out ZATO marketing: https://zatomarketing.com/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version here: https://youtu.be/w6mD2Wv5Gh4 Is the era of the search engine over? Are we now living in the age of the Answer Engine?In this episode, Frederick Vallaeys sat down with Kasim Aslam, a trailblazer who went from running the #1 ranked Google Ads agency to becoming a pioneer in the new field of Answer Engine Optimization (AEO).Kasim reveals why he sold his 8-figure agency at the "exact right time," warning that the old PPC agency model is a "hot potato" doomed to fail in the new AI-driven landscape. He argues that AI tools like Performance Max are making button-pushing obsolete and that the key to survival is to "own the prompt" by providing strategic leadership.Kasim also unpacks groundbreaking research from his new venture, AEO.co, including:- The "BRAIN" Framework: A new methodology for getting your brand mentioned by AI like ChatGPT and Gemini.- Google's Secret Strategy: Discover why Gemini's results have almost ZERO overlap with traditional Google Search and what it means for the future.- The Most Valuable Website for AI: The surprising platform that accounts for 20% of Google AI's citations (Hint: It's not what you think!).- The Death of the Keyword: Why clicks are becoming fewer, more expensive, and dramatically more valuable.Follow Kasim here: https://www.linkedin.com/in/kasimaslam/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/Check out AEO.co: https://aeo.co/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version: https://youtu.be/GPKgUZPM3H0 Key Takeaways from the Episode 🔍 Search Is Evolving Fast Google Ads is adapting to a post-keyword world where prompts, AI conversations, and multimodal inputs dominate. AI Overviews and AI Mode represent major shifts in how queries are interpreted. 🤖 AI Max for Search AI Max is a toggle within Search campaigns that activates features like text asset generation, final URL expansion, and query expansion. Compatible with campaign experiments and includes controls like geo targeting and brand inclusions. 📊 Campaign Consolidation & Measurement Encouragement to consolidate campaigns around shared business goals to improve data volume for bidding. Conversion actions should be strategically labeled as primary or secondary for better machine learning optimization. 📈 Smart Bidding Exploration New setting under tROAS that expands bid flexibility without increasing bids universally. Helps target more long-tail and lower-volume queries within your current reach. 📺 PMax, Demand Gen, and the Power Pack PMax is not replacing other formats like standard Shopping or Display. New reporting features like channel-level insights and Sankey visualizations are rolling out. 🛍️ Creative Tools & Merchant Center AI-generated image and video assets now scale within Merchant Center. A/B testing for product images and bulk asset generation are now available. 👥 Lead Gen & SMB Support Emphasis on agentic workflows and conversational interfaces for campaign setup. Improved support for lead gen with tools like Data Manager and easier API integrations. 🎯 Influencer Partnerships New Creator Partnership Hub allows advertisers to find and collaborate with YouTube creators, merging paid and organic reach. 📉 Measurement Revolution Incrementality testing via Bayesian models now requires only $5K and 7 days to run. Data Manager API consolidates multiple data integrations into a single endpoint. In this episode, Frederick Vallaeys sits down with Google Ads Product Liaison, Ginny Marvin, to unpack all the announcements at Google Marketing Live 2025 and more.Follow Ginny: https://www.linkedin.com/in/ginnymarvin/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version here: https://youtu.be/FKCn21Z0TN8 Are LinkedIn Ads worth it in 2025? In this conversation, Frederick Vallaeys chats with AJ Wilcox, the world's top LinkedIn Ads expert and a top PPC influencer, about why LinkedIn is becoming the most powerful platform for B2B marketers.They dive into:- Why Google Ads alone won’t cut it anymore- AJ’s 3-stage funnel strategy that boosted conversion rates 5X- How to effectively use video and thought leader ads on LinkedIn- The real cost of LinkedIn ads (and how to pay less!)- How AI is (and isn’t) transforming agencies- The secret to building influence and engagement on LinkedInFollow AJ: https://www.linkedin.com/in/wilcoxajFollow Fred: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version: https://youtu.be/oO0962bWLZw Get the inside scoop on Google Ads directly from Ginny Marvin, the Google Ads Product Liaison.In this exclusive interview hosted by Navah Hopkins, Ginny shares what’s changing in the world of paid search — from Performance Max updates and ad rank mechanics to landing page experience, creative optimization, and the future of AI ads.🔍 Topics we cover:- The truth about ad rank and CPCs- New landing page quality rules (and how they affect scores)- Why most marketers misuse Performance Max- What to expect from AI ads and visual search- Google's evolving stance on keyword targeting- Must-do audits for better campaign performanceFollow Ginny: https://www.linkedin.com/in/ginnymarvin/Follow Navah: https://www.linkedin.com/in/navahhopkins► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall