The REI Marketing Weekly with Josh Culler

In this episode of RE Marketing Weekly, I share a live training where I walk through how to build a sustainable content machine that drives leads consistently—without burning out. This is for real estate investors who are tired of posting sporadically with little return and want a repeatable system that builds momentum over time. I cover why content marketing is more essential than ever in the age of AI, how to stay consistent, and what really makes content connect with motivated sellers. From structuring your message for impact to leveraging AI tools for unlimited content ideas, this episode is full of practical strategies and examples that you can apply right away—no fluff, just real tactics that work. Episode Highlights: [0:00] - The #1 reason real estate investors fail to stick with content [1:24] - Why AI-driven search makes local, relevant content more valuable than ever [3:02] - The secret to effective marketing: creating relevance that actually connects [5:05] - The power of nostalgia marketing and emotional hooks [8:55] - Why repelling the wrong audience is just as important as attracting the right one [12:03] - The “bridge” analogy for turning content into a direct line to your customers [14:10] - Content vs. advertising—understanding their roles and differences [16:23] - Producing vs. documenting: how to choose the right approach [20:04] - Don’t let vanity metrics mislead you—focus on real ROI [25:17] - How to balance content quality and quantity without burning out [33:14] - A live walkthrough on using ChatGPT to generate 50+ content ideas [44:08] - Structuring short-form videos for maximum retention [45:03] - 7 essential rules for building a content strategy that lasts [51:18] - What to do if you’re uncomfortable on camera (real talk) 5 Key Takeaways: 1. Relevance is king. Content that connects emotionally and practically with your audience will always outperform generic, surface-level posts. 2. Consistency builds trust. You need a system that allows you to show up regularly—sporadic effort leads to poor results. 3. Use content as a bridge. Every piece of content is a step closer to turning a stranger into a lead. 4. AI is your assistant, not your replacement. Tools like ChatGPT can help you never run out of ideas—but the value comes from your voice and perspective. 5. Focus on outcomes, not likes. A video with 50 views that brings in a $50K deal is more valuable than one with 100,000 views and no ROI. If this episode helped you think differently about your marketing, make sure to rate, follow, share, and leave a review. Your feedback helps me reach more entrepreneurs who need this kind of real-world strategy.

In this episode of REI Marketing Weekly, I sit down with Joe Cipollini, co-founder of The Ramp Skills Academy, to have the no-fluff, tough-love conversation that real estate investors desperately need right now. If you’re struggling with inconsistent closings, underperforming lead pipelines, or a sales team that feels out of sync, Joe breaks it all down—why it’s happening, what you’re doing wrong, and how to fix it. We dive into the philosophy and tactical execution behind becoming a true professional in this industry. Joe shares insights from working inside Eric Brewer’s high-performing operation, which consistently brings in $1 million+ in wholesale revenue per month. He also breaks down the “seven numbers” you must be tracking, how sales and marketing can (and must) work together, and what separates the top 1% of investors from everyone else. Timeline Summary: [0:00] – Introduction [2:22] – Why most real estate investors are struggling to stay in business [4:45] – How top performers are weathering the storm by aligning sales and marketing [8:15] – Pipeline health: Why what you do today affects your revenue 150 days from now [10:34] – The “Mamba Mentality” and how Kobe Bryant’s attention to detail applies to sales [15:16] – Delivering Mercedes-level customer service in your seller conversations [18:00] – What messaging works in today’s trust-deficit market [20:15] – Why the first 90 seconds of a call can make or break a deal [25:06] – The 7 sales metrics that diagnose any bottleneck in your funnel [28:11] – Why relying too heavily on AI can kill your business if fundamentals aren’t in place 5 Key Takeaways: 1. Pros vs. Amateurs – Professionals thrive by obsessing over the details in sales and marketing. Amateurs blame their leads and coast on past momentum. 2. Your Pipeline Is 150 Days Old – Revenue issues today stem from poor marketing and sales execution months ago. Track it and fix it before it’s too late. 3. Fix the Funnel with 7 Numbers – Gross leads, quality leads, appointments set/held, contracts, closings, and profit are the only metrics that matter. 4. The Power of First Impressions – The first 90 seconds of a sales call can determine trust, rapport, and the outcome of the entire deal. 5. Excellence Isn’t Optional – In today’s trust-deficit market, delivering a high-touch, personalized experience is your competitive edge. Links & Resources: * Ramp Skills & Conversion Academy [https://ramprei.com] – https://ramprei.com/ * Josh Culler on YouTube [https://www.youtube.com/@JoshCuller]: https://www.youtube.com/@JoshCuller * Cullermedia.com If this episode helped you sharpen your skills or gave you the clarity you needed, take a moment to rate, follow, leave a review, and share it with someone who needs to hear it. Let’s raise the standard together.

Back by popular demand, my good friend Tony Javier, CEO of 10X TV, joins me again on the show! In this episode, we go beyond just talking about TV ads — we dive deep into the power of consistency and strategic omnipresence in your real estate marketing. Whether or not you’re currently using TV or radio, this episode is packed with insights that will help you better understand how to structure your campaigns for long-term success. We break down what’s working in the market right now, the truth about fluctuating ROI, how to properly track ad performance, and why TV and radio are still effective—even in today’s fast-paced digital landscape. Tony also shares why most investors are mislabeling their leads and missing the real value of brand exposure. If you want to create sustainable deal flow, this episode will shift how you view marketing. Episode Highlights & Timeline: [0:00] – Introduction [1:05] – Why this episode matters even if you’re not running TV ads [2:22] – What it means to “string your marketing together” for omnipresence [4:03] – Is TV still consistent in today’s market? [6:52] – Why some investors see slower ROI—and why that’s okay [8:51] – The real (and often overlooked) benefits of being seen on TV [10:06] – Common mistakes in ROI tracking that can mislead your decisions [13:32] – How staying consistent builds long-term brand recall [15:03] – The “panic” problem: Why investors freak out over a 3X ROI [18:17] – Radio marketing breakdown: cost, targeting, and reach [20:15] – Why Tony accepts breakeven campaigns for long-term gain [22:16] – Omnipresence explained: dominating your local market [25:10] – Data-backed insight: 90% of seniors search online after seeing a TV ad [28:33] – Why Midwest and Southern markets are ideal for TV [30:12] – Who’s the best fit for 10X TV campaigns and how to apply 5 Key Takeaways: 1. Consistency Wins – TV may not always deliver explosive ROI every month, but staying consistent builds credibility and long-term lead flow. 2. Track Smarter – Most investors misjudge ROI by only measuring closed deals. Track pipeline deals and consider all points of influence, not just the final click. 3. Build Omnipresence – TV, radio, Facebook, postcards—when these channels work together, they amplify your authority in the market. 4. TV Is Not Just for Big Players – With as little as $7K/month in ad spend, even small investors can make a big impact if they’re committed. 5. Leads Aren’t Always Where They Seem – Ask better questions when qualifying leads to determine if TV or radio played a role—even indirectly. Links & Resources: * Apply to work with Tony Javier at 10XTV.co [http://10xtv.co] * Learn more about podcast production at cullermedia.com [http://colormedia.com] If you enjoyed this episode, make sure to follow, rate, and share the podcast. And don’t forget to leave a review—it helps us reach more real estate pros who want to market smarter!

In this episode of the REI Marketing Weekly, I’m joined by Jessey Kwong from Pebble REI for one of the most refreshingly honest and strategic conversations I’ve had on the show. We break down why direct mail is still thriving for investors who know how to niche their messaging, personalize their approach, and pair mailers with other marketing channels. Jessey shares data-driven insights from his platform and real-world stories that prove the old-school method is not only relevant—but evolving in a big way. We also go beyond direct mail to talk about how the smartest marketers balance being proactive and reactive. Whether you’re new to real estate marketing or a seasoned pro, this episode is packed with insights that will help you better adapt, optimize, and get the most out of your budget and time. Episode Timeline & Highlights [0:00] - Why staying updated on marketing trends is vital for success [1:22] - Marketing is both proactive and reactive—here’s how to balance both [2:20] - Introduction to Jessey Kwong and his CRM platform for real estate [3:25] - Why direct mail still works: consistency in lead flow despite declining use [4:08] - How investors are leveraging the drop in mail competition [6:23] - Jessey’s take on traditional vs. problem-based messaging [10:23] - The power of personalized mailers: maps, doodles, and human touches [11:37] - What makes mailers stand out in today’s crowded marketing space [15:28] - Combining mail with texting and cold calling for better engagement [18:02] - Rising costs in direct mail: How to adjust your marketing budget [21:24] - Don’t get spoiled—why all marketing channels eventually shift [23:35] - Staying creative before your results decline [25:11] - Why successful marketing requires delegation and expertise [27:08] - Jessey’s platforms, podcasts, and ways to connect 5 Key Takeaways: 1. Direct Mail is Not Dead – While fewer investors are using it, those who personalize and target their campaigns are seeing consistent ROI. 2. Relevance is the Secret Sauce – Messaging that’s problem/solution focused and hyper-specific outperforms generic “we buy houses” mailers. 3. Pair Channels for Power – Combine mail with texts or cold calls to create a seamless, multi-touch experience that boosts response rates. 4. Adjust Budgets Proactively – Rising mail costs don’t mean giving up—work backward from margins and forecast smarter to stay profitable. 5. Marketing Requires Balance – Being both proactive and reactive is essential to adapting strategies that evolve with the market and customer behavior. Links & Resources * Pebble RCI CRM for Real Estate Investors: https://pebblerei.com [https://pebblerei.com] * Jessey’s Podcasts: * Land Investing Business Secrets * Wholesaling Secrets * YouTube: Pebble REI Channel [https://www.youtube.com/@pebblerei] Enjoyed the show? Don’t forget to rate, follow, review, and share this episode with someone who needs to hear it. Your support helps us keep these conversations going. Catch you in the next one!

In this episode of The REI Marketing Weekly, I sit down with Noah Parks from Bateman Collective to dive deep into how AI is transforming search—and what that means for your real estate investing business. If you’re wondering how sellers will find you a year from now, this conversation is your playbook. We explore the current landscape of AI-driven search tools like ChatGPT and Google’s AI Max, and how they’re already shifting buyer behavior. From the importance of your Google Business Profile to crafting content that AI can actually find and cite, Noah shares why these strategies are no longer optional if you want to generate leads online. Episode Timeline: [0:00] - Meet Noah Parks and his role at Bateman Collective [1:18] - What $65M in ad spend teaches about Google’s AI shift [2:31] - How AI delivers direct answers vs. traditional search options [5:10] - Why this is the marketing tree you should’ve planted years ago [12:12] - Try this prompt: “Who’s the best cash buyer in [your city]?” [17:00] - The must-dos: Google Business Profile, reviews, and updates [24:00] - Real-world example of AI recommending a restaurant using GMB data [30:32] - What is Google’s AI Max and how it affects PPC [32:12] - Why your site structure and content matters more than ever [37:00] - Dynamic landing pages and leveraging $62M in PPC data [41:00] - How to contact Bateman Collective and get the AI Max white paper Key Takeaways: 1. AI search is accelerating fast – Tools like ChatGPT, Grok, and Gemini are pulling traffic away from traditional search engines, and you need to prepare now. 2. Your Google Business Profile is critical – This is one of the most impactful and underutilized tools for being featured in AI-powered local results. 3. AI only cites what already exists – If you haven’t published content, you won’t be found. Start posting relevant, keyword-rich, and helpful content consistently. 4. Google’s AI Max will change PPC – It’s shifting from keyword-based to intent-based advertising. Your website content will determine which page Google sends traffic to. 5. Search personalization is here – AI is contextual, conversational, and hyper-local. Make sure your online presence is optimized for your actual target audience. Links & Resources: * Visit: Bateman Collective [https://batemancollective.com] * Contact Noah: noah@batemancollective.com * Get the free Google Business Profile guide or AI Max white paper by emailing Noah * Past Episode with Brandon Bateman (July 2024) – All about SEO and Facebook Ads If you found this episode helpful, be sure to follow, rate, and review the podcast. And don’t forget to share it with your fellow real estate investors—especially those looking to stay ahead of the AI curve. Thanks for tuning in. See you in the next one!