Serious Social from immediate future

Discover how AI and social media are transforming brand discovery in Financial Services. Social expert Katy Howell and Remarkable’s James Gray explore how platforms like ChatGPT and social media are reshaping how consumers search, research, and connect with brands today.

When your dashboard says nothing and your boss wants everything You’ve got dashboards, metrics, charts galore – but none of it tells a story. Join me and Barnaby Barron from Brandwatch, as we unpack why data storytelling is the skill every marketer needs in 2025.  Whether you’re trying to justify a campaign or win a budget battle, this live is for you. You walk away with: • New ways to visualise your data • A better understanding of what your stakeholders need to hear • Clear steps to turn insights into actions • A bit of a laugh, because marketing is messy

First-time exclusive! We're sharing the groundbreaking Brilliant and Human Report with insights that will transform your marketing. Tune in as Katy Howell and Remeny Armitage uncover why trust is the ultimate marketing tool and how to build it through consistent communication, thought leadership, and proactive strategies. Discover how 62% of clients feel their agencies react rather than lead and what you can do to change that. This is the episode that will turn your marketing into a trust-building powerhouse.

In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% more likely to succeed, yet only 6% use customer insights effectively—and that’s where the real opportunity lies.

In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers aiming to pivot and thrive in a rapidly changing environment.