Talk Tovey To Me

In this reflective and strategy-packed episode, Jess and Meg look back on the biggest lessons, shifts, and breakthroughs that defined their FY25—both personally and professionally. From evolving team leadership and launching high-converting events to navigating ad funnels and implementing time audits, they pull back the curtain on what it really takes to grow and lead in business. They explore the importance of identity in shaping outcomes, why decisive action trumps overplanning, and how to strategically protect your energy while building a brand that scales.You’ll also hear insights on optimizing operations, elevating mentorship, and the value of choosing the right environments (and people) to surround yourself with.Whether you're leading a growing team, scaling offers, or simply want to step into a more empowered version of yourself, this episode offers real, actionable perspective. Meg is a Business Mentor for online health and fitness coaches who are done with generic strategies, and ready to build a business that actually reflects the depth of what they do. She helps coaches create a streamlined client journey that delivers life-changing results — not just through systems, but through psychology-backed coaching that goes beyond macros and mindset soundbites. With a decade of experience running a multi-6 figure fitness coaching company herself (MGTVY Coaching), Meg will guide you on how to coach with more impact, build a community of clients who never want to leave, show up online with clarity and authenticity, and sell with absolute conviction. The result? High monthly recurring revenue and a business you are excited to wake up for. 📈🦄 Book your FREE discovery call today https://calendly.com/meg-mgtvy/discovery-call [https://calendly.com/meg-mgtvy/discovery-call] 💪🏼🍎 Enquire for health and fitness coaching with MGTVY https://www.megtovey.com/game-plan-session [https://www.megtovey.com/game-plan-session] 💄🔓Jess is the Founder of House of Brows Cosmetic Tattoo and HB Academy, an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Business Mentor. Jessica helps beauty business owners stand out, sell out, and scale with confidence, systems, and authority. Through her mentorship, Jessica supports beauty professionals to build unique and recognisable brands that attract premium clients, and build businesses that generate consistent high income months. Jess combines elite-level industry expertise with business strategies and her proven framework, to empower artists to own their value, lead with authority, and create long-term, scalable success. If you're ready to stop playing small and start building the business you've always envisioned, now is the time to take action. To learn more about mentorship, click here → ⁠ https://www.houseofbrows.com.au/pages/pmu-authority [https://www.houseofbrows.com.au/pages/pmu-authority] Discuss if you would be a good fit for mentorship with Jessica, book your FREE discovery call here → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy [https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy] Connect with Us Podcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠ [https://www.instagram.com/talktoveytomepod/] ⁠ Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠ [https://www.instagram.com/megantovey/%E2%81%A0]  Jess’s Instagram: ⁠⁠https://www.instagram.com/jesstovey/⁠ [https://www.instagram.com/houseofbrows__/] https://www.instagram.com/houseofbrows__/⁠ [https://www.instagram.com/houseofbrows__/] Chapters: * 00:00 – Introduction: Business growth, life updates & FY25 reflections * 01:43 – Business scaling: Hiring, ad management, and delegation * 06:56 – Leadership development and team training systems * 07:50 – Time audits: Evaluating task categories and strategic focus * 08:37 – HB Academy Open Day: Community engagement and brand visibility * 12:12 – Transforming events into conversion opportunities * 18:26 – Sales strategy: Pre-sale offers and nurturing leads * 21:09 – Launch strategy: Client case study and campaign execution * 22:22 – Mentorship value across different industries * 24:55 – Systems transition: Platform consolidation for scalability * 25:42 – Exploring Instagram broadcast channels for audience engagement * 27:10 – FY25 Lessons: 5 Lessons * 46:04 – Wrap-up: Your FY25 recap and FY26 recalibration

In this episode of Talk Tovey To Me, Jess and Meg sit down with renowned business coach, finance expert, and property strategist Ayda Shabanz to unpack a key distinction every entrepreneur needs to understand: the difference between minimising tax and building long-term wealth. With a track record that includes exiting multiple 7- and 8-figure businesses and building a $10 million property portfolio by age 30, Ayda brings a wealth of experience to the table. Together, they explore how business owners can avoid common financial traps, understand the implications of their business structure, and begin planning not just for short-term tax savings, but for scalable, sustainable wealth. 🎧If you're serious about setting your business up for long-term success and personal financial freedom, this is the episode you don’t want to miss. 👉 Love this episode? Follow Talk Tovey To Me, leave a review, and share it with your business besties! 💖 #TalkToveyToMe 💪🏽 At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results. Book your FREE consultation call with Meg today → ⁠https://www.megtovey.com/ [https://www.megtovey.com/]  💄🔓Jess is the Founder of House of Brows Cosmetic Tattoo and HB Academy, an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Business Mentor. Jessica helps beauty business owners stand out, sell out, and scale with confidence, systems, and authority. Through her mentorship, Jessica supports beauty professionals to build unique and recognisable brands that attract premium clients, and build businesses that generate consistent high income months. Jess combines elite-level industry expertise with business strategies and her proven framework, to empower artists to own their value, lead with authority, and create long-term, scalable success. If you're ready to stop playing small and start building the business you've always envisioned, now is the time to take action. To learn more about mentorship with Jessica, click here → ⁠ https://www.houseofbrows.com.au/pages/pmu-authority [https://www.houseofbrows.com.au/pages/pmu-authority] Discuss if you would be a good fit for mentorship with Jessica, book your FREE discovery call with Jessica here → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy [https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy] Connect with Us Podcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠ [https://www.instagram.com/talktoveytomepod/] ⁠ Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠ [https://www.instagram.com/megantovey/%E2%81%A0]  Jess’s Instagram: ⁠⁠https://www.instagram.com/jesstovey/⁠ [https://www.instagram.com/houseofbrows__/] https://www.instagram.com/houseofbrows__/⁠ [https://www.instagram.com/houseofbrows__/] Chapters: * 00:00 – Introduction: Welcome back to Talk Tovey To Me * 00:45 – Meet Ayda Shabanz: Business coach, investor, and finance expert * 02:00 – A real-life example: Paying $12K in tax and why that wasn’t a bad thing * 04:15 – The core tension: Minimising tax vs building wealth * 07:30 – Why your accountant's advice isn't the full picture * 11:00 – Business structures explained: Sole trader, company, trust * 14:30 – Forward planning: Structuring now for future opportunities * 18:00 – Property goals, borrowing power, and wealth outside your business * 22:30 – Claimable expenses and smart business travel * 25:30 – P&L and balance sheets: What you need to understand * 28:00 – Knowing your numbers: Where are you really making profit? * 31:30 – Marketing budgets: 5% for maintenance, 10% for growth * 35:00 – Ads vs organic growth: Fix your foundations first * 38:30 – Money mindset shifts for the new financial year * 41:30 – EOFY best practices: Review, adapt, and meet with your accountant * 44:00 – The value of coaching and mentorship in business growth * 47:00 – Final advice and where to connect with Ayda

In this powerful end-of-financial-year edition of Talk Tovey To Me, Jess and Meg take you beyond surface-level goal setting and into the real work of mindset transformation. This is a reflective, honest, and deeply resonant conversation about what it really looks like to grow—both personally and professionally. From stepping into bolder leadership and overcoming visibility blocks, to expanding emotional capacity and building high-impact programs from the ground up, Jess and Meg share the behind-the-scenes of a transformative year. You'll hear how small mindset shifts led to significant business evolution—and why recognising your progress is a non-negotiable part of long-term success.If you're walking into FY26 wanting to lead with clarity, courage, and self-trust, this episode will meet you right where you're at and challenge you to stretch beyond it. 🎧 Ready to set a stronger, more expansive foundation for the year ahead? Press play and join us in reflecting, celebrating, and recalibrating for your next chapter. 👉 Love this episode? Follow Talk Tovey To Me, leave a review, and share it with your business besties! 💖 #TalkToveyToMe💪🏽 At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results. Book your FREE consultation call with Meg today → ⁠https://www.megtovey.com/ [https://www.megtovey.com/]  💄🔓Jess is the Founder of House of Brows Cosmetic Tattoo and HB Academy, an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Business Mentor. Jessica helps beauty business owners stand out, sell out, and scale with confidence, systems, and authority. Through her mentorship, Jessica supports beauty professionals to build unique and recognisable brands that attract premium clients, and build businesses that generate consistent high income months. Jess combines elite-level industry expertise with business strategies and her proven framework, to empower artists to own their value, lead with authority, and create long-term, scalable success. If you're ready to stop playing small and start building the business you've always envisioned, now is the time to take action. * To learn more about mentorship with Jessica, click here → ⁠ https://www.houseofbrows.com.au/pages/pmu-authority [https://www.houseofbrows.com.au/pages/pmu-authority] * Discuss if you would be a good fit for mentorship with Jessica, book your FREE discovery call with Jessica here → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy [https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy] Connect with Us Podcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠ [https://www.instagram.com/talktoveytomepod/] ⁠ Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠ [https://www.instagram.com/megantovey/%E2%81%A0]  Jess’s Instagram: ⁠⁠https://www.instagram.com/jesstovey/⁠ [https://www.instagram.com/houseofbrows__/] https://www.instagram.com/houseofbrows__/⁠ [https://www.instagram.com/houseofbrows__/] Chapters: * 00:00 – Introduction: Growth, reflection, and momentum check-ins * 01:17 – Why moving out of autopilot is crucial in business * 02:24 – The underestimated power of celebrating your wins * 05:30 – Content confidence: breaking long-standing creative blocks * 07:22 – Elevating team leadership and company culture * 09:11 – Building the dream: from vision to thriving group programs * 10:54 – Decision-making speed as a business skill * 13:42 – Action-takers vs overthinkers: who moves the needle * 15:02 – The retreat, personal investments, and redefining value * 17:33 – Expanding capacity through discomfort * 22:13 – Playing it safe vs showing up fully * 25:49 – Success isn’t safe—your brain needs reminding * 27:03 – Self-leadership: holding yourself to a higher standard * 29:57 – Habits that support long-term capacity expansion * 33:14 – Doing business your way: the power of personal expression * 34:49 – Presence over performance: redefining how value is delivered * 36:32 – Energy, impact, and the unseen elements of transformation * 37:36 – Closing thoughts: Reflect. Celebrate. Grow.

In this episode of Talk Tovey To Me, Jess and Meg unpack one of the most misunderstood concepts in business and self-development: confidence.If you’ve ever thought, “I’m just not confident enough yet” — this one’s for you. Jess and Meg share a powerful reframe: confidence isn’t a prerequisite, it’s a byproduct of taking action. They dive into how real confidence is built through repetition, reflection, and resilience — not just mindset hacks or external validation. This episode blends practical insights with personal anecdotes — from business pivots and creative ruts to luxury dinners and early bedtimes — to illustrate what it really takes to grow as an entrepreneur. Whether you’re navigating imposter syndrome, launching a new offer, or trying to raise your rates, this conversation will leave you feeling grounded, challenged, and ready to take the next step. 🎧 Are you holding yourself back because you think you’re “not confident enough”? Tune in to learn how to build competence, reframe failure, and finally stop waiting to “feel ready.” 👉 Love this episode? Follow Talk Tovey To Me, leave a review, and share it with your business besties! 💖 #TalkToveyToMe 💪🏽 At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results. Book your FREE consultation call with Meg today → ⁠https://www.megtovey.com/ [https://www.megtovey.com/]  💄🔓Jess is the Founder of House of Brows Cosmetic Tattoo and HB Academy, an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Business Mentor. Jessica helps beauty business owners stand out, sell out, and scale with confidence, systems, and authority. Through her mentorship, Jessica supports beauty professionals to build unique and recognisable brands that attract premium clients, and build businesses that generate consistent high income months. Jess combines elite-level industry expertise with business strategies and her proven framework, to empower artists to own their value, lead with authority, and create long-term, scalable success. If you're ready to stop playing small and start building the business you've always envisioned, now is the time to take action. * To learn more about mentorship with Jessica, click here → ⁠ https://www.houseofbrows.com.au/pages/pmu-authority [https://www.houseofbrows.com.au/pages/pmu-authority] * Discuss if you would be a good fit for mentorship with Jessica, book your FREE discovery call with Jessica here → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy [https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy] Connect with Us Podcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠ [https://www.instagram.com/talktoveytomepod/] ⁠ Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠ [https://www.instagram.com/megantovey/%E2%81%A0]  Jess’s Instagram: ⁠⁠https://www.instagram.com/jesstovey/⁠ [https://www.instagram.com/houseofbrows__/] https://www.instagram.com/houseofbrows__/⁠ [https://www.instagram.com/houseofbrows__/] Chapters: * 00:00 – Introduction: burnout, and boundaries * 02:00 – The hidden cost of creative overwhelm and mental load * 04:15 – Personal updates: high-end dining, shifting gears, and lifestyle design * 07:00 – Business momentum: coaching wins, systems overhaul, and leadership insights * 11:57 – The confidence myth: why mindset alone isn’t enough * 14:35 – Repetition builds confidence — not readiness * 17:15 – From overthinking to ownership: the evolution of self-trust * 19:30 – Competence before confidence: a foundational principle for growth * 21:00 – Embracing imperfection: the value of being a beginner * 23:50 – Imposter syndrome as a growth indicator * 26:15 – Pricing and integrity: charging what you’ve earned * 29:00 – Practical tips to build confidence safely and sustainably * 33:00 – Fear of judgment: how to move through it with purpose * 36:50 – The importance of mentorship, community, and learning from failure * 38:20 – The bottom line: confidence comes from action

In this 100th episode of Talk Tovey To Me, Jess and Meg celebrate a major milestone by sharing a lesson that can transform your business (and your life): understanding and applying the Pareto Principle.They dive into why most entrepreneurs spend 80% of their time on low-impact tasks, and how shifting your focus to the right 20% can create exponential growth. Jess and Meg also share real examples from their own journeys — from launching coaching offers to building viral client loyalty — and discuss how protecting your time and energy can completely change your results.This episode is packed with valuable insights, practical strategies, and a few light-hearted moments that you won't want to miss. 🎧 Tune in to learn how to optimize your calendar, protect your creativity, and take intentional action toward the business and life you truly want. 👉 Love this episode? Follow Talk Tovey To Me, leave a review, and share it with your business besties! 💖 #TalkToveyToMe 💪🏽 At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results. Book your FREE consultation call with Meg today → ⁠https://www.megtovey.com/ [https://www.megtovey.com/]  💄🔓Jess is the Founder of House of Brows Cosmetic Tattoo and HB Academy, an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Business Mentor. Jessica helps beauty business owners stand out, sell out, and scale with confidence, systems, and authority. Through her mentorship, Jessica supports beauty professionals to build unique and recognisable brands that attract premium clients, and build businesses that generate consistent high income months. Jess combines elite-level industry expertise with business strategies and her proven framework, to empower artists to own their value, lead with authority, and create long-term, scalable success. If you're ready to stop playing small and start building the business you've always envisioned, now is the time to take action. * To learn more about mentorship with Jessica, click here → ⁠ https://www.houseofbrows.com.au/pages/pmu-authority [https://www.houseofbrows.com.au/pages/pmu-authority] * Discuss if you would be a good fit for mentorship with Jessica, book your FREE discovery call with Jessica here → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy [https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy] Connect with Us Podcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠ [https://www.instagram.com/talktoveytomepod/] ⁠ Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠ [https://www.instagram.com/megantovey/%E2%81%A0]  Jess’s Instagram: ⁠⁠https://www.instagram.com/jesstovey/⁠ [https://www.instagram.com/houseofbrows__/] https://www.instagram.com/houseofbrows__/⁠ [https://www.instagram.com/houseofbrows__/] Chapters: * 00:00 – Introduction: Celebrating milestones * 03:27 – Creating space for creativity, launches, and new business opportunities * 06:58 – Leveraging client loyalty and organic trends for brand growth * 11:19 – The power of quality time and intentional living * 13:11 – Understanding the Pareto Principle: The 80/20 rule explained * 14:42 – Why building the right foundation matters before scaling * 16:20 – How ego traps entrepreneurs into busywork (and how to avoid it) * 18:11 – The true cost of overcommitting to low-value tasks * 20:51 – The game-changing impact of a time audit * 24:27 – How to identify your real needle-moving activities * 27:05 – Shifting from perfectionism to action: What actually drives growth * 28:50 – Prioritizing high-impact tasks and structuring your day for success * 29:44 – The two-hour test: How to sharpen your focus immediately * 31:17 – Protecting your 20%: The key to sustainable success and freedom