The 5% Club

Why Agents need more than just marketing to win listings.

15 min · 25. syys 2025
jakson Why Agents need more than just marketing to win listings. kansikuva

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In episode 9 of the 5% Podcast, Bryan Mansell sits down with property coach Chris Webb to uncover what really sets successful Estate Agents apart in today’s crowded market. Chris shares: ✅ Why most Agents struggle to stand out from the competition   ✅ The importance of delivering certainty to Sellers and Buyers   ✅ How to launch new services (like Gazeal Agreements) with impact, not silence   ✅ Why repetition and marketing consistency are critical for building trust   ✅ How scarcity creates demand and wins instructions   If you’ve ever asked yourself: “How do I stop losing sellers?” “How do I prove I’m different from other agents?” This conversation is for you.

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Kaikki jaksot

13 jaksot

jakson How Agents Can Get to Exchange Faster kansikuva

How Agents Can Get to Exchange Faster

In this episode of the 5% Podcast, Bryan Mansell sits down with James Vent, a former estate agent who spent more than a decade on the frontline of the property industry. They discuss one of the biggest frustrations agents face: fall-throughs and slow transactions. Even when the right buyer is found and the price is agreed, deals can still collapse because of delays, lack of preparation and a fragile process.   James explains how preparing a property before a buyer is even found can dramatically speed up the journey to exchange. By ordering searches upfront and getting a sale “ready” from day one, weeks can be removed from the conveyancing timeline. In this conversation, they explore: • Why so many property sales fall through • Why delays in searches slow down transactions • How preparing a sale early can save weeks • Why speed and structure matter in the sales process • How agents can create a stronger process for their clients

12. maalis 202615 min
jakson You can be a brilliant agent… and still lose the sale. (David Adams, Cavendish Estate Agents) kansikuva

You can be a brilliant agent… and still lose the sale. (David Adams, Cavendish Estate Agents)

In this episode of the 5% Podcast, Bryan Mansell sits down with David Adams, Managing Director of Cavendish Estate Agents, to talk about the uncomfortable truth in estate agency: one in three agreed sales still fall through. David shares how his team moved from accepting fall-throughs as “just part of the job” to building commitment into their process from day one. Instead of waiting until an offer is agreed, they introduced Reservation Agreements earlier in the conversation: at valuation, during viewings, and as part of their pitch. The result? Fall-through rates closer to 5%, not 30%. In this 16-minute conversation, they cover: * Why most agents introduce commitment too late * Why understanding the product makes it easier to present * Common objections from sellers, buyers, and solicitors * How reducing fall-throughs creates a compound effect on your pipeline and profit   If you’re an agent who is tired of watching agreed deals drift or collapse, this episode will challenge how you structure your process.

3. maalis 202616 min