The Andrew Faris Podcast

BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: ⁠https://btsstudio.co/ [https://btsstudio.co/]. FERMAT Create funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af [⁠⁠https://fermatcommerce.com/af] // After selling Supply Razors and stepping away from eCommerce, Patrick Coddou thought he was done building. But two years later, he’s back—and joining AJF Growth. In this episode, Patrick and Andrew Faris dive deep into what happens after an exit, the draw of meaningful work, and how they're scaling an agency with process, people, and purpose. You’ll hear them unpack: - Why “infinite freedom” isn’t the end goal after all - The shift from founder-led chaos to operational excellence - How EOS and offshore talent create leverage - What makes a creative service not just good—but scalable - And how AI is changing how teams build and deliver at volume This is a rare, behind-the-scenes look at what it takes to evolve from founder to builder—again—with a clear philosophy on work, life, and growth. // CHAPTER TITLES: 00:02:35 - Why Go Back To Working In E-Commerce 00:06:01 - The 4 Hour Work Week Doesn’t Equal Freedom 00:08:43 - Goals For AJF Growth 00:15:37 - Growing An Agency 00:27:19 - Offshore Talent In Philippines 00:46:52 - Why Can Agency’s Experience A Bad Turn // SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS! // ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast⁠ [https://www.youradmission.co/andrew-faris-podcast⁠] // FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris [https://x.com/andrewjfaris] ⁠ Email: podcast@ajfgrowth.com Work with Andrew: ⁠https://ajfgrowth.com [https://ajfgrowth.com]

RICHPANEL Cut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify [http://www.richpanel.com/partners/ajf?utm_source=spotify]. FERMAT Create funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af [https://fermatcommerce.com/af] // If you run a large eCommerce brand, you’ve likely faced it: the dreaded Meta ads breakdown. One week you’re scaling efficiently, the next—your RoAS tanks, CPAs spike, and panic sets in. In this episode, Andrew walks through eight tactical steps to triage and fix a broken Meta ads account—based on real-world experience managing millions in ad spend. You’ll learn: - How to immediately identify whether it's a technical issue or strategic breakdown - Why small sample size volatility may be misleading your decisions - How to communicate clearly with your team or agency when everything’s on fire - Why assuming “you’re the problem” can actually give you the most control - How to cut losses fast with the “Don’t Spend Bad Money” principle - When and how to rebuild creative from scratch—and why weird might win This is a practical, high-urgency playbook for brand operators, marketers, and agency leads who need to stabilize performance and return to profitable growth. Whether you’re in the thick of a platform shift, reeling from iOS changes, or just trying to keep performance consistent, this episode will help you keep a steady hand on the wheel—and make smarter, faster decisions. // CHAPTER TITLES: 00:00:56 - How To Fix Broken Ad Accounts 00:03:20 - Short Term vs. Long Term Problems 00:09:43 - Daily Volatility In Meta Ads 00:16:26 - Stop Bleeding Money 00:22:11 - Communication With Brand Partner 00:23:10 - Eliminate Options In Your Ads 00:25:47 - Remain Calm During Fires // SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS! // ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠ [https://www.youradmission.co/andrew-faris-podcast⁠] // FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠ [https://x.com/andrewjfaris ⁠] Email: podcast@ajfgrowth.com Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠]

MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠ [⁠https://morestaffing.co/af⁠]. FERMAT Create funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af [https://fermatcommerce.com/af] // TikTok Shop is exploding—and most eCommerce brands are asleep on it. In this episode of the AJF Podcast, Andrew Faris sits down with Jordan West (CEO of Social Commerce Club) to dive deep into what’s actually working on TikTok Shop, why creators are outperforming influencers, and how brands should rethink top-of-funnel strategy. Whether you’re a 7–9 figure operator looking to diversify off Meta, or just exploring creator partnerships for the first time, Jordan lays out the real-world playbook: from seeding products to building a creator network that drives serious revenue. He also unpacks the cold start problem, affiliate commissions, content volume, CPM misconceptions, and how to identify the right creators without wasting time or budget. If you're facing margin pressure, platform volatility, or simply want to stay ahead of where consumer attention is going, this episode is packed with actionable insight from someone who’s scaled TikTok Shop campaigns for 100+ brands. What You’ll Learn: - Why TikTok CPMs are misunderstood—and what they actually signal - How to build and retain high-performing creator partnerships - Why volume matters: the 10–20 posts/day strategy - How one low-follower creator drove $250K in sales- When and how to bet $50K on TikTok the smart way // CHAPTER TITLES: 00:01:39: Meet Jordan West 00:05:13: Creator vs Influencer 00:13:34: How To Kick Off Creator Marketing Strategy 00:26:39: How The Meta Algorithm Works 00:32:55: Importance of Good Quality Content 00:44:03: Creator Networking in 2025 // Jordan West is the CEO of Social Commerce Club and the host of Secrets To Scaling Your Ecommerce Brand. See everything Jordan is doing at www.socialcommerceclub.com [www.socialcommerceclub.com]. // SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS! // ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠ [https://www.youradmission.co/andrew-faris-podcast⁠] // FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠ [https://x.com/andrewjfaris ⁠] Email: podcast@ajfgrowth.com Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠]

MOVE SUPPLY CHAIN Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠ [https://⁠movesupplychain.com⁠]. INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl [https://bit.ly/42DcmFl]. Get 20% off the first 3 months with code FARIS20. // Roman Khan isn’t just building brands—he’s building machines that generate real, distributable cash. In this episode of the AJF Podcast, Roman reveals the systems behind Peak 21’s success, including the overlooked levers in supply chain that drive margins, profitability, and growth. If you're a 7–9 figure founder struggling with inventory, margin compression, or scaling profitably—this conversation is a goldmine. Learn why your supplier might be your best financing partner, how a granular bill of materials changes everything, and how Roman’s team of 40 in Asia turns under-optimized brands into lean, cash-rich operations. Topics include: - Supply chain as a growth engine (not a bottleneck) - Payment terms, BOMs, and price breaks that fund scale - How Roman avoids debt while growing 50%+ YoY - Why most DTC brands never reach escape velocity - What it takes to actually exit a brandWhether you're looking to scale profitably or exit smart, this episode will shift how you think about operations. // CHAPTER TITLES: 00:02:08 - What Is Peak 21? 00:07:55 - Process of Vetting A Company For Acquisition 00:16:54 - Your Sub $10 Million Revenue Business Should Do This 00:30:17 - Supply Chain In Hong Kong 00:38:15 - What Is Hot On Roman's Radar for DTC // Roman Khan is the Founder and CEO of Peak21, an ecommerce aggregator doing more than $300M/year in revenue. Follow Roman on X at https://x.com/RomanEcom [https://x.com/RomanEcom] and inquire about partnering with Peak21 at https://peak21.io [https://peak21.io]. // SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS! // ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠ [⁠https://www.youradmission.co/andrew-faris-podcast⁠] // FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠ [https://x.com/andrewjfaris ⁠] Email: podcast@ajfgrowth.com Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ]

INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl [https://bit.ly/42DcmFl]. Get 20% off the first 3 months with code FARIS20. RICHPANEL Cut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify [http://www.richpanel.com/partners/ajf?utm_source=spotify]. // Bill D'Alessandro, founder of Natural Dog Company, just sold his brand to a private equity firm backed by Morgan Stanley. In this episode, Andrew Faris dives deep with Bill to unpack the entire journey—from building the business, to working with an investment bank, to negotiating and closing a deal with a strategic buyer. If you're running a 7–9 figure eCommerce brand, this episode is pure gold. You'll learn: - What makes a DTC brand actually attractive to strategic buyers - The #1 mistake founders make when approaching an exit- Why contribution margin is still king in 2025 - How Bill built operational talent that scaled with the business - The difference between “just another Shopify brand” vs. a sellable brand - Why omnichannel distribution is critical to valuation - Why most subscription businesses are really financing problems in disguise - The emotional aftermath of exiting your company // CHAPTER TITLES: 00:01:18 - Who is Bill D'Allessandro? 00:03:00 - The Scope of Natural Dog Co Acquisition 00:09:01 - Investment Banking During A Buyout 00:22:55 - People Management Is The Hardest With Business 00:31:35 - Why Not All Subscription Models Are Great 00:42:46 - How Meta Dependency Could Harm Your Business // Bill D'Alessandro is the former of CEO of Natural Dog Co and Elements Brand and current Head of M&A at Food Science, a portfolio company backed by Morgan Stanley. Follow Bill on X at https://x.com/billda [https://x.com/billda] and listen to Acquisitions Anonymous by visiting https://www.acquanon.com/ [https://www.acquanon.com/]. // SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS! // ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast [⁠https://www.youradmission.co/andrew-faris-podcast] ⁠// FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠ [⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠] Email: podcast@ajfgrowth.com Work with Andrew: ⁠https://ajfgrowth.com [ ⁠https://ajfgrowth.com]