The Art of Marketing Podcast

Is your website working for you? In other words, is it generating interest, leads and, ultimately, revenue for your company on a daily basis?  If the answer to that question is "no" or even "not sure," then you can't afford to miss this week's edition of the Art of Marketing Podcast, with Digital Marketing Strategist Carolyn Dickerson. As President of Web Wizard Marketing, Carolyn increases website traffic for companies, generating leads through search engine optimization, social media, content marketing, paid search, email campaigns and analysis of website analytics. ----------------------------------------------------------------------------------------------------- Download a free 88 page video idea book: http://www.appliedart.com/services/video-production Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com Learn more about our production company: https://www.appliedart.com #Marketing #VideoProduction

Understanding Customer Behavior and Conversion Tactics w/ Viv Amatuzzi When it comes to increasing consumer engagement, few companies do it better than Netflix. The streaming giant has become synonymous with "binge-watching," thanks to their captivating original content and individually-targeted algorithm. Viv Amatuzzi is all too familiar with Netflix's engagement strategy, having previously worked for the company, testing variables to increase viewer retention rate and watch time. Since then, Viv has held creative and strategic roles at several high-profile companies. She currently serves as Director of Conversion for 360i, an integrated creative and media agency. Hear from Viv Amatuzzi, Director of Conversion at 360i, a media agency based in Chicago. 360i is a fully integrated creative and media agency that helps brands capitalize on change. As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, they don’t just react to changes in the marketplace – they predict and define them. Viv has extensive customer behavior experience, including a stint at Netflix testing variables that increase viewer retention and watch time. Topics to be covered include: - Customer engagement and conversion tactics - Consumer insights from studying Netflix viewer behavior - Keys to a strong conversion strategy - How to better capture leads, drive sales and more - Live Q&A in the comments Download a free 88 page video idea book: http://www.appliedart.com/services/video-production Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com Learn more about our production company: https://www.appliedart.com #Marketing #VideoProduction

Not many businesses get the chance to be the first of its kind, but as a woman-owned, solar-powered, small-town manufacturing facility, Steffensmeier Welding & Manufacturing (SWM) has been the first of many things. Jenny Steffensmeier is the woman behind the forward-thinking SWM, which was founded over 35 years ago by her late husband, Ben Steffensmeier. Since Ben's tragic passing, Jenny has taken over operations, continuing her husband's legacy of hard work and community service while leading the company to new heights.  In addition to growing their customer base, Jenny helped SWM become 100% solar powered in 2016. In fact, the company is expected to be the first fully solar-powered manufacturing and fabrication facility of its size in the state of Iowa.  Jenny will be joining the Art of Marketing Podcast this week to share insights on the environmental and business benefits of solar power, trends in manufacturing and how to evolve after 30-plus years in business. Topics we will cover include: -Environmental and business benefits of solar power -Woman-owned business success stories -How to evolve after 30-plus years in business -Current and future trends in manufacturing -Live Q&A in the comments -------------------------------------------------------------------- Download a free 88 page video idea book: http://www.appliedart.com/services/video-production Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com Learn more about our production company: https://www.appliedart.com #Marketing #VideoProduction

When you pull over for a car wash, you're probably not thinking about marketing at that very moment. Well, Laura Edgmond is. That's because she works as a marketer in the car wash industry, helping fine-tune the marketing machine that is National Carwash Solutions (NCS), the parent company of many of the industry's leading brands. As Marketing Manager for NCS, Laura helps position and strengthen NCS brands, while also executing lead generation and digital marketing campaigns.  Laura will be joining the Art of Marketing Podcast this week to share insights on marketing for multiple brands, managing a rebranding initiative and the coronavirus pandemic's unique impact on the car wash industry. Topics we will cover include: -Marketing multiple brands under one company -Managing a major rebranding initiative -Impact of the pandemic on the car wash industry -Lead generation and digital marketing tactics -Live Q&A in the comments ------------------------------------------------------------------------------------------------------ Download a free 88 page video idea book: http://www.appliedart.com/services/video-production Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com Learn more about our production company: https://www.appliedart.com #Marketing #VideoProduction

How does a school district successfully adapt to a deadly pandemic while keeping teachers, students and parents happy? Today, the Art of Marketing Podcast explores this topic, with special guest Amy Varcoe, Executive Director of Communications for Waukee Community School District. As spokesperson for the district, Amy handles media inquiries, oversees social media and manages public relations activities and events. Amy will be joining our panel to discuss shifts in education during the pandemic, as well as the school district's marketing and communication efforts. Topics we will cover include: * Shifts in education during the pandemic * Communication strategies for school districts * Best practices for online education * Live Q&A in the comments Find our panelists on LinkedIn: Amy - https://www.linkedin.com/in/amy-varcoe-a1b40155/ Ryan - https://www.linkedin.com/in/ryansnaadt/ [https://www.linkedin.com/in/ryansnaadt/] Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/ [https://www.linkedin.com/in/mark-wilke-30b13b2/] George - https://www.linkedin.com/in/george-christ-6b84792/ [https://www.linkedin.com/in/george-christ-6b84792/] Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/ [https://www.linkedin.com/in/shannon-quinn-ba27673b/] Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production [http://www.appliedart.com/services/video-production] To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com Visit our company website at https://www.appliedart.com #Education #CrisisCommunications