The Daily Hint with Jens Heitland

In today’s competitive talent landscape, compensation isn’t the only currency that matters. Vision, inspiration, and leadership visibility are just as critical, especially when it comes to keeping your best people engaged. In this episode of The Daily Hint, we explore how your personal brand as a CEO directly impacts your ability to attract and retain high-caliber talent. 1. People Follow People, Not Just Missions Top performers don’t just join a company. They join a leader. A personal brand makes your leadership more accessible, relatable, and credible. It allows employees to align not just with what your company does, but with why you do it. 2. Visibility Builds Connection The more visible you are through podcasts, social media, or internal content, the more touchpoints you create between yourself and your team. That presence builds trust, drives cultural alignment, and reinforces loyalty. 3. Learning From You = Staying With You If your brand reflects your lessons, values, and experiences, you become a source of ongoing growth for your employees. When they can learn from your thinking, they grow, and when they grow under your leadership, they stay. 4. The CEO Advantage in Employer Branding Company pages and job ads are expected. But a visible, human, strategic CEO? That’s a differentiator. Your personal brand helps people imagine who they’ll be working with, not just what they’ll be working on. Final Perspective If you want to keep top talent close, don’t hide behind your corporate title. Be present. Be visible. Be real. Because the best people don’t just want a good company, they want a great leader. And your personal brand is the bridge between the two. Highlights: 00:00 The CEO's Role in Talent Attraction 00:29 Building Bonds Through Online Presence Links: =========================== Equipment and Software I Use for My Videos and Podcasts    Jens Equipment and Software overview: https://www.jensheitland.com/equipment [https://www.jensheitland.com/equipment] =========================== Books that I read and recommend. My Book Recommendations: https://www.jensheitland.com/books =========================== Here are the ways to work with me: Speaking: https://www.jensheitland.com/speaking [https://www.jensheitland.com/speaking] Leadership Skills Assessment: https://www.wearesucceed.com/ [https://www.wearesucceed.com/] =========================== Connect with me!    LinkedIn: https://www.linkedin.com/in/jensheitland/ [https://www.linkedin.com/in/jensheitland/] Facebook: https://www.facebook.com/JensHeitlandofficial/ [https://www.facebook.com/JensHeitlandofficial/] Instagram: https://www.instagram.com/jensheitland/ [https://www.instagram.com/jensheitland/] TikTok: https://www.tiktok.com/@jensheitland [https://www.tiktok.com/@jensheitland] X/Twitter: https://twitter.com/jensheitland [https://twitter.com/jensheitland] Newsletter: https://www.jensheitland.com/newsletter [https://www.jensheitland.com/newsletter] =========================== Subscribe and Listen to The Jens Heitland Show Podcast HERE:  YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg [https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg] Web: https://www.jensheitland.com/podcasthome [https://www.jensheitland.com/podcasthome] Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4 [https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4] Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL [https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL] =========================== Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:  YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ [https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ] Web: https://www.jensheitland.com/the-daily-hint [https://www.jensheitland.com/the-daily-hint] Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497 [https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497] Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a [https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a]

As a CEO, your job is to drive strategy, lead teams, and grow the business. So, where does personal branding fit in? It’s critical, but it shouldn’t consume your calendar. In this episode of The Daily Hint, we delve into what it truly takes to build and sustain a high-impact personal brand with limited time. 1. The Two-Hour Rule. If you’re running a company, you shouldn’t be spending hours a day on your personal brand. The goal is to dedicate no more than two hours per month and still appear consistently across platforms. But to do that, you need one thing: a system. 2. Without a System? Go Daily But Small. If you don’t yet have a structure in place, you’ll need to commit more time upfront, about 30 minutes per day. This time can be used to: • Reflect on your thought leadership messages • Draft simple posts or video ideas • Review your positioning and content strategy 3. Build a Repeatable System. The key to reducing time is delegation. Whether you use internal team members or partner with an external agency, the system should include: • A personal brand hub (website or landing page) • A content capture method (1-2 pieces per month) • A repurposing engine that turns your ideas into multiple formats • A distribution plan across relevant platforms 4. Think Like a CEO, Not a Creator. You don’t need to post every day. You need to design a repeatable workflow that amplifies your voice without demanding your constant attention. That’s how modern CEOs build brand equity and still have time to lead. Closing Perspective: A personal brand should multiply your impact, not compete with your job. This episode outlines how to structure your time and resources so that your brand works harder than you do. Because visibility should scale with leadership, not fight against it. Highlights: 00:00 Introduction: Time and Resources for a CEO's Personal Brand 00:06 Efficient Branding: The Two-Hour Monthly Strategy 00:16 Building a Systematic Approach 00:29 Daily Commitment: Half an Hour a Day 00:33 Consistency is Key Links: =========================== Equipment and Software I Use for My Videos and Podcasts    Jens Equipment and Software overview: https://www.jensheitland.com/equipment [https://www.jensheitland.com/equipment] =========================== Books that I read and recommend. My Book Recommendations: https://www.jensheitland.com/books =========================== Here are the ways to work with me: Speaking: https://www.jensheitland.com/speaking [https://www.jensheitland.com/speaking] Leadership Skills Assessment: https://www.wearesucceed.com/ [https://www.wearesucceed.com/] =========================== Connect with me!    LinkedIn: https://www.linkedin.com/in/jensheitland/ [https://www.linkedin.com/in/jensheitland/] Facebook: https://www.facebook.com/JensHeitlandofficial/ [https://www.facebook.com/JensHeitlandofficial/] Instagram: https://www.instagram.com/jensheitland/ [https://www.instagram.com/jensheitland/] TikTok: https://www.tiktok.com/@jensheitland [https://www.tiktok.com/@jensheitland] X/Twitter: https://twitter.com/jensheitland [https://twitter.com/jensheitland] Newsletter: https://www.jensheitland.com/newsletter [https://www.jensheitland.com/newsletter] =========================== Subscribe and Listen to The Jens Heitland Show Podcast HERE:  YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg [https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg] Web: https://www.jensheitland.com/podcasthome [https://www.jensheitland.com/podcasthome] Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4 [https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4] Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL [https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL] =========================== Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:  YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ [https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ] Web: https://www.jensheitland.com/the-daily-hint [https://www.jensheitland.com/the-daily-hint] Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497 [https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497] Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a [https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a]

A personal brand without a clear target is like a billboard in the desert; it exists, but no one sees it. In today’s episode of The Daily Hint, we focus on one of the most overlooked questions in CEO branding: Who is your audience? 1. Start with Your Objective. Before you can define your audience, you need to determine your goal. • Are you trying to build or grow a business? • Are you looking for your next career step? • Are you aiming to increase visibility inside your organization? Each goal leads to a different target audience and requires a different branding approach. 2. Building a Business? Think Like a Marketer. If your personal brand is supporting your company’s growth, your audience should be aligned with your ideal customer. In that case, every piece of content should reinforce your credibility and make it easier for those customers to trust and engage with you. 3. Growing Inside a Company? Think Two Levels Up. One of the most powerful career strategies: Build a personal brand that speaks to people two levels above your current role. That audience of senior executives, department heads, and VPs are the ones who can open doors, recommend promotions, and see you as a strategic asset. 4. Finding a New Job? Attract the Right Decision-Makers. If your goal is to transition into a new position, your brand must resonate with the individuals who make hiring decisions. Position yourself as someone who already operates at that level, and your content will naturally attract attention from the right recruiters and leaders. 5. Tailored Visibility Creates Strategic Opportunity. You don’t need to be visible to everyone. You need to be visible to the people who matter most to your goals. Defining that group is the first step in building a personal brand that delivers results. Final Insight: Your audience isn’t “everyone in your network.” It’s the people who influence your future. This episode provides you with the thinking and tools to define who you are and how to position your brand for impact. Listen now to aim higher, with precision. Highlights: 00:00 Identifying Your Target Audience 00:26 Building a Business-Oriented Personal Brand 00:35 Advancing Within an Organization Links: =========================== Equipment and Software that I use for my Videos and Podcasts!    Jens Equipment and Software overview: https://www.jensheitland.com/equipment [https://www.jensheitland.com/equipment] =========================== Books that I read and recommend. My Book Recommendations: https://www.jensheitland.com/books =========================== Here are the ways to work with me: Speaking: https://www.jensheitland.com/speaking [https://www.jensheitland.com/speaking] Leadership Skills Assessment: https://www.wearesucceed.com/ [https://www.wearesucceed.com/] =========================== Connect with me!    LinkedIn: https://www.linkedin.com/in/jensheitland/ [https://www.linkedin.com/in/jensheitland/] Facebook: https://www.facebook.com/JensHeitlandofficial/ [https://www.facebook.com/JensHeitlandofficial/] Instagram: https://www.instagram.com/jensheitland/ [https://www.instagram.com/jensheitland/] TikTok: https://www.tiktok.com/@jensheitland [https://www.tiktok.com/@jensheitland] X/Twitter: https://twitter.com/jensheitland [https://twitter.com/jensheitland] Newsletter: https://www.jensheitland.com/newsletter [https://www.jensheitland.com/newsletter] =========================== Subscribe and Listen to The Jens Heitland Show Podcast HERE:  YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg [https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg] Web: https://www.jensheitland.com/podcasthome [https://www.jensheitland.com/podcasthome] Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4 [https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4] Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL [https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL] =========================== Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:  YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ [https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ] Web: https://www.jensheitland.com/the-daily-hint [https://www.jensheitland.com/the-daily-hint] Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497 [https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497] Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a [https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a]

Every CEO already has a personal brand; the question is whether it’s working for or against your business goals. In this episode of The Daily Hint, we dive into the external platforms that drive the most strategic value for CEOs looking to lead with influence and be seen by the right audience. 1. LinkedIn is Non-Negotiable. In 2025, LinkedIn remains the most important platform for any CEO in business. It’s where B2B conversations happen, where decision-makers scroll, and where credibility is both built and measured. A strong presence here sets the tone for how your professional network and beyond perceives your leadership and expertise. 2. The Podcast Ecosystem Builds Depth. While social media creates reach, podcasting builds trust. Platforms like Spotify, Apple Podcasts, and YouTube enable CEOs to share not just what they think, but also how they think. Long-form content helps establish authority, articulate a clear vision, and foster a deeper emotional connection with listeners. 3. YouTube Expands Discoverability. YouTube is more than just a video platform; it’s a search engine. Publishing thought leadership content here provides CEOs with the opportunity to be discovered organically by individuals searching for insights and solutions. When used right, YouTube becomes a brand library that compounds over time. 4. Integration Drives Influence. When these platforms are connected strategically, LinkedIn for visibility, podcast platforms for trust, and YouTube for discoverability, CEOs create a content flywheel. Each post, video, or episode reinforces the next, making it easier for people to explore the leader behind the business. 5. The Right Platform Attracts the Right Audience. Not every platform is equal, and not every audience is everywhere. CEOs should focus on where their clients, partners, employees, and peers spend time. That’s how influence grows with intention. Conclusion: You don’t need more platforms. You need a smarter platform strategy. This episode provides the blueprint to show up where it matters most, so your brand doesn’t just exist; it leads. Listen now and put your visibility to work. Highlights: 00:00 Introduction: Essential Platforms for CEOs 00:09 The Power of LinkedIn 00:21 Exploring the Podcast Ecosystem 00:50 Maximizing CEO Visibility Links: =========================== Equipment and Software that I use for my Videos and Podcasts!    Jens Equipment and Software overview: https://www.jensheitland.com/equipment [https://www.jensheitland.com/equipment] =========================== Books that I read and recommend. My Book Recommendations: https://www.jensheitland.com/books =========================== Here are the ways to work with me: Speaking: https://www.jensheitland.com/speaking [https://www.jensheitland.com/speaking] Leadership Skills Assessment: https://www.wearesucceed.com/ [https://www.wearesucceed.com/] =========================== Connect with me!    LinkedIn: https://www.linkedin.com/in/jensheitland/ [https://www.linkedin.com/in/jensheitland/] Facebook: https://www.facebook.com/JensHeitlandofficial/ [https://www.facebook.com/JensHeitlandofficial/] Instagram: https://www.instagram.com/jensheitland/ [https://www.instagram.com/jensheitland/] TikTok: https://www.tiktok.com/@jensheitland [https://www.tiktok.com/@jensheitland] X/Twitter: https://twitter.com/jensheitland [https://twitter.com/jensheitland] Newsletter: https://www.jensheitland.com/newsletter [https://www.jensheitland.com/newsletter] =========================== Subscribe and Listen to The Jens Heitland Show Podcast HERE:  YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg [https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg] Web: https://www.jensheitland.com/podcasthome [https://www.jensheitland.com/podcasthome] Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4 [https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4] Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL [https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL] =========================== Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:  YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ [https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ] Web: https://www.jensheitland.com/the-daily-hint [https://www.jensheitland.com/the-daily-hint] Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497 [https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497] Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a [https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a]

Career growth isn’t reserved for the loudest voices in the room. But it is reserved for those who are seen, trusted, and willing to step forward. In this episode of The Daily Hint, we explore how personal branding acts as a catalyst for internal promotion and leadership progression. 1. Visibility = Opportunity. Most professionals assume that good work speaks for itself. It doesn’t. Visibility is the bridge between contribution and recognition. When you actively showcase your credibility through effective communication, initiative, and presence, you give decision-makers a reason to consider you for more significant opportunities. 2. Responsibility is a brand signal. Stepping up to take on more responsibility, even before a formal promotion, is a hallmark of leadership potential. When you consistently deliver and publicly own that delivery, it naturally builds a perception of trust, initiative, and strategic value. That’s personal branding at work within your organization. 3. Credibility needs distribution. You already have achievements, expertise, and insight. Personal branding turns that internal track record into a visible, repeatable, promotable narrative. Whether that’s through internal presentations, mentoring, social platforms, or team storytelling, the goal is to make your strengths impossible to ignore. 4. Career growth is proactive, not passive. Waiting to be tapped on the shoulder for the next role is a passive strategy. Personal branding puts you in the driver’s seat. It empowers you to shape how others perceive your value and provides you with the tools to align your image with your ambitions. Final Insight:  If you want to grow in your career, don’t just deliver results; make sure the right people know how you provide them. Personal branding isn’t external fluff; it’s internal leverage. This episode will help you rethink career growth as a visibility game and provide a practical approach to playing it well. Listen now and take the next step toward leadership on your terms. Highlights: 00:00 Introduction: The Power of Personal Branding 00:20 Taking Risks for Career Advancement 00:29 Leveraging Personal Branding for Visibility Links: =========================== Equipment and Software that I use for my Videos and Podcasts!    Jens Equipment and Software overview: https://www.jensheitland.com/equipment [https://www.jensheitland.com/equipment] =========================== Books that I read and recommend. My Book Recommendations: https://www.jensheitland.com/books =========================== Here are the ways to work with me: Speaking: https://www.jensheitland.com/speaking [https://www.jensheitland.com/speaking] Leadership Skills Assessment: https://www.wearesucceed.com/ [https://www.wearesucceed.com/] =========================== Connect with me!    LinkedIn: https://www.linkedin.com/in/jensheitland/ [https://www.linkedin.com/in/jensheitland/] Facebook: https://www.facebook.com/JensHeitlandofficial/ [https://www.facebook.com/JensHeitlandofficial/] Instagram: https://www.instagram.com/jensheitland/ [https://www.instagram.com/jensheitland/] TikTok: https://www.tiktok.com/@jensheitland [https://www.tiktok.com/@jensheitland] X/Twitter: https://twitter.com/jensheitland [https://twitter.com/jensheitland] Newsletter: https://www.jensheitland.com/newsletter [https://www.jensheitland.com/newsletter] =========================== Subscribe and Listen to The Jens Heitland Show Podcast HERE:  YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg [https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg] Web: https://www.jensheitland.com/podcasthome [https://www.jensheitland.com/podcasthome] Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4 [https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4] Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL [https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL] =========================== Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:  YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ [https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ] Web: https://www.jensheitland.com/the-daily-hint [https://www.jensheitland.com/the-daily-hint] Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497 [https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497] Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a [https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a]