The Edward Show

The Edward Show

Podcast by Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.

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663 jaksot
episode How to Build Backlinks for a New Website (2025 Edition) artwork
How to Build Backlinks for a New Website (2025 Edition)

E665: How to build backlinks to a new website - the method for 2025. This is an overview of why backlinks for new websites are so important then: - Three primary ways to build links for a new site - A bonus way that, if done properly, can be more effective than any other link-building method If you have a website and you want to build domain authority for it - do this - while also putting up SEO pages (not blog posts) on your site. Combine this as you put up purchase-intent content on your site for an approach that’s far more sustainable and one that gets results. 🚀 Product Hunt Launch Guide: https://edwardsturm.com/articles/product-hunt-results/ [https://edwardsturm.com/articles/product-hunt-results/] 🔎 My SEO Articles: https://edwardsturm.com/articles/search-engine-optimization/ [https://edwardsturm.com/articles/search-engine-optimization/] 🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 Introduction to Link Building 01:01 Targeting Purchase Intent Keywords 01:43 Importance of Backlinks for New Websites 02:30 Three Key Link Building Strategies 02:58 Launch Platforms and Social Media 05:15 Utilizing Directories 07:17 Expert Quote Platforms 09:57 Linkable Assets 13:27 Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #linkbuilding #backlinks #seotips #searchengineoptimization

Eilen - 14 min
episode This Simple Reddit Marketing Trick Landed 5 Clients in 2 Months artwork
This Simple Reddit Marketing Trick Landed 5 Clients in 2 Months

E664: A simple step-by-step Reddit Marketing guide that got 5 clients in 2 months - a few tens of thousands to low hundreds of thousands of dollars - again, in two months. Very straightforward and simple directions. If you want to do marketing on Reddit, this is a must-consider. - How to do Reddit marketing without getting banned. - How to pick subreddits. - How to get leads from Reddit. - How to convert Reddit leads. - A lot more. ⭐️ Source: https://www.reddit.com/r/content_marketing/comments/1itn609/comment/mdqu48u/ [https://www.reddit.com/r/content_marketing/comments/1itn609/comment/mdqu48u/] 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 Self-Promotion on Reddit 00:33 Reddit Marketing Results 01:10 Step-by-Step Guide to Reddit Marketing 02:48 Community Engagement 02:55 Reddit's SEO Potential 04:07 Creating a Lead Magnet 05:02 Nurturing Leads and Closing Sales 05:46 Open Marketing vs. Hidden Promotion 07:55 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #freelancermarketing #agencymarketing #redditmarketing #indiehackers

29. huhtik. 2025 - 8 min
episode AI Overviews Reduce CTR by 34.5%: The End of Blog SEO? artwork
AI Overviews Reduce CTR by 34.5%: The End of Blog SEO?

E663: A comprehensive study from Ahrefs shows AI Overviews in Google Search, despite Google’s claims, DECREASES click-through rate by 34.5%. And AI Overviews are 99.2% triggered by informational searches, rather than transactional or navigational ones. Doing SEO with a blog primarily goes after these types of searches - informational searches - so that poses the question… Is blog SEO dead? Is this the end of blog SEO? 🔬 The research: https://ahrefs.com/blog/ai-overviews-reduce-clicks/ [https://ahrefs.com/blog/ai-overviews-reduce-clicks/] 🎈 Give visitors what they want before they start scrolling: https://edwardsturm.com/articles/give-visitors-what-they-want-before-they-start-scrolling/ [https://edwardsturm.com/articles/give-visitors-what-they-want-before-they-start-scrolling/] 🏢 SEO for Big Clients: How to Sell to Schools, Governments, and Companies: https://youtu.be/u9TSz_jtY_w [https://youtu.be/u9TSz_jtY_w] 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 Introduction to AI Overviews and Click-Through Rates 00:30 Ahrefs Research Findings on AI Overviews 01:18 Detailed Analysis of AI Overview Impact 02:14 Comparative Click-Through Rate Data 03:25 Conclusions on AI Overviews 05:46 The Silver Lining 07:30 Bottom of Funnel SEO vs. Blog SEO 09:45 Tips and Recommendations 10:56 Conclusion and Episode Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #seotips #seohacks #searchengineoptimization #performancemarketing

28. huhtik. 2025 - 11 min
episode SEO for Big Clients: How to Sell to Schools, Governments, and Companies artwork
SEO for Big Clients: How to Sell to Schools, Governments, and Companies

E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers and clients. This is a very unique type of SEO: SEO that specifically targets HUGE purchase orders and decision makers at the bottom of the funnel. It’s one of my favorites, if not my overall favorite, way of doing SEO and it’s a technique all business owners and marketers should know about. ⭐️ Source: https://edwardsturm.com/articles/easy-seo-big-purchase-orders/ [https://edwardsturm.com/articles/easy-seo-big-purchase-orders/] 🗞️ My Newsletter: https://edwardsturm.com/newsletter/ [https://edwardsturm.com/newsletter/] 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 The Page Speed Myth 00:19 Brian Dean's Page Speed Experiment 01:50 Results of the Experiment 03:38 Focus: User Experience? 06:13 Practical Tips for SEO 08:21 Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #seotips #seohacks #searchengineoptimization #startups

27. huhtik. 2025 - 10 min
episode The Page Speed Myth: What Really Matters for SEO artwork
The Page Speed Myth: What Really Matters for SEO

E661: The legendary Brian Dean did a test. If he took a page ranking on Google, increased only its page speed, would it rank better? He took a page with a Google PageSpeed Insights score of 13/100 and increased it to 100/100. Before the test, the page was ranking #8 on Google for the target keyword. And after the test… Plus: - What’s most important for SEO - The best page speed testing tool ▶️ Brian Dean’s research: https://www.youtube.com/watch?v=zpV0_jdo0og [https://www.youtube.com/watch?v=zpV0_jdo0og] 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ [https://compactkeywords.com/] 00:00 The Page Speed Myth 00:19 Brian Dean's Page Speed Experiment 01:50 Results of the Experiment 03:38 Focus: User Experience? 06:13 Practical Tips for SEO 08:21 Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ [https://edwardsturm.com/the-edward-show/] #seotips #googlepagespeedinsights #seohacks #uiux

26. huhtik. 2025 - 9 min
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