The Efficient Spend Podcast

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, Andrei Vlasov, growth leader and hybrid marketer, explores how blending paid marketing with product strategy creates sustainable growth. Andrei shares lessons from scaling acquisition across multiple channels, the importance of cross-functional collaboration, and aligning teams around ROI-driven metrics. He also dives into building effective YouTube influencer programs and why sharing insights across teams unlocks greater performance. About the Host: Paul is a paid marketing leader with over a decade of experience optimizing marketing spend at venture-backed startups. He's driven $250M + in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Andrei Vlasov is a growth and marketing leader with over 15 years of experience across paid acquisition, product, and lifecycle. He’s led full-funnel growth at companies like Hover, Jam.dev, and Goodwall, driving millions of users and scaling cross-functional teams. Andrei now helps startups blend performance marketing with product strategy to unlock sustainable, ROI-driven growth. VISIT OUR WEBSITE:  https://www.efficientspend.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2FnSThTLWRnLUlnWER6dGoxU1ZPWEZfb1hZd3xBQ3Jtc0ttcWxVMlJTY09pM3pzeUNlZS10YlFkcjMxUWtQcUpfVS05clgyVTFhZzlfX2ZMWXlkT0JUMm5SakhPMmg2cDZrQk1HY3pTMXFBakZHR3hDVWN1aXFtZmVpOEJHVGVMV1Y0cXIzM3J4NkhGOFNSTURubw&q=https%3A%2F%2Fwww.efficientspend.com%2F&v=OtD3Cy8UBis] CONNECT WITH PAUL: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGJ1Uzl5dTV1d2Nrdi12Z1h4YjdmcGxjU2cwQXxBQ3Jtc0trYUlRU3NkM3RseFJCOG9aMG93VE80YVJCeVJMNHd5U3hrUVNzcGJzSDhRRWI5enVqcE9veFQxR3FoUnFpckZOWXFnSFh2QXJwbFVEdm9QanlxYjFKem8wSElrTmtVbFpjVGtVM0NRQURFOVZ1cXhORQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fpaulkovalski%2F&v=OtD3Cy8UBishttps://www.linkedin.com/in/paulkovalski/ CONNECT WITH ANDREI: https://www.linkedin.com/in/andrei-vlasov08/ EPISODE LINKS: https://hover.to/about/ [https://hover.to/about/] https://jonahberger.com/books/contagious/ [https://jonahberger.com/books/contagious/] https://blog.hubspot.com/marketing/youtube-stats [https://blog.hubspot.com/marketing/youtube-stats] https://influencermarketinghub.com/cpm-calculator/ [https://influencermarketinghub.com/cpm-calculator/]

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, Sundar Swaminathan, Head of Data at Bounce and former Uber data science leader, explores the intersection of data analytics, AI, and growth marketing. Sundar shares insights from managing $1B in ad spend at Uber, the role of brand awareness in scaling businesses, and the evolving skill set for modern analysts. He also discusses decision-making frameworks, the future of AI-driven analytics, and strategies for optimizing media budgets effectively. About the Host: Paul is a paid marketing leader with over a decade of experience optimizing marketing spend at venture-backed startups. He's driven $250M + in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Sundar Swaminathan is a data and marketing leader with over 15 years of experience in B2C growth, analytics, and data science. As the Head of Data at Bounce, a commoditized business in luggage storage, and former Uber data science leader, he has analyzed $1B in marketing spend, built high-impact analytics teams, and now helps startups scale through data-driven decision-making. VISIT OUR WEBSITE: https://www.efficientspend.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2FnSThTLWRnLUlnWER6dGoxU1ZPWEZfb1hZd3xBQ3Jtc0ttcWxVMlJTY09pM3pzeUNlZS10YlFkcjMxUWtQcUpfVS05clgyVTFhZzlfX2ZMWXlkT0JUMm5SakhPMmg2cDZrQk1HY3pTMXFBakZHR3hDVWN1aXFtZmVpOEJHVGVMV1Y0cXIzM3J4NkhGOFNSTURubw&q=https%3A%2F%2Fwww.efficientspend.com%2F&v=OtD3Cy8UBis] CONNECT WITH PAUL: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGJ1Uzl5dTV1d2Nrdi12Z1h4YjdmcGxjU2cwQXxBQ3Jtc0trYUlRU3NkM3RseFJCOG9aMG93VE80YVJCeVJMNHd5U3hrUVNzcGJzSDhRRWI5enVqcE9veFQxR3FoUnFpckZOWXFnSFh2QXJwbFVEdm9QanlxYjFKem8wSElrTmtVbFpjVGtVM0NRQURFOVZ1cXhORQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fpaulkovalski%2F&v=OtD3Cy8UBishttps://www.linkedin.com/in/paulkovalski/ CONNECT WITH SUNDAR: https://www.linkedin.com/in/sswamina3/ [https://www.linkedin.com/in/sswamina3/] EPISODE LINKS: https://bounce.com/blog https://experimental.substack.com/ [https://experimental.substack.com/] https://www.uber.com/ [https://www.uber.com/] https://www.marketingevolution.com/marketing-essentials/data-driven-marketing [https://www.marketingevolution.com/marketing-essentials/data-driven-marketing]

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, growth and marketing analytics consultant Barbara Galiza shares insights on marketing data audits, triangulation, and optimizing paid versus organic strategies. Barbara discusses key challenges that startups face, such as data discrepancies, budget allocation, and balancing short-term performance with long-term brand-building goals. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Barbara Galiza is a growth and marketing analytics consultant with over 10 years of experience helping startups optimize their media spend and measurement strategies. Passionate about simplifying complex marketing data, she has worked with diverse clients to improve performance through methodologies like marketing mix modeling and attribution. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ [https://www.linkedin.com/in/paulkovalski/] CONNECT WITH BARBARA: https://www.linkedin.com/in/barbara-galiza/ EPISODE LINKS: https://www.barbaragaliza.com/#about-me [https://www.barbaragaliza.com/#about-me] https://021newsletter.com [https://021newsletter.com/] https://blog.adroll.com/marketing-incrementality-testing/ [https://blog.adroll.com/marketing-incrementality-testing/] https://www.marketingevolution.com/knowledge-center [https://www.marketingevolution.com/knowledge-center] https://paramark.com/blog [https://paramark.com/blog] https://www.getdbt.com/blog [https://www.getdbt.com/blog]

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, Constantine Yurevich, Founder and Chief Storyteller of SegmentStream shares the challenges in marketing measurement and innovative approaches to attribution and optimization. Constantine discusses insights into overcoming legacy systems, leveraging AI-powered visitor scoring, and navigating the evolving digital marketing landscape to maximize ROI and business growth. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Constantine Yurevich is the Founder and Chief Storyteller at SegmentStream, an AI-powered platform helping fast-growing startups and DTC brands optimize marketing analytics for rapid growth. With over six years of experience building innovative solutions, he is passionate about transforming digital marketing strategies through advanced machine learning and data-driven insights. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ [https://www.linkedin.com/in/paulkovalski/] CONNECT WITH CONSTANTINE: https://www.linkedin.com/in/yurevichcv/ EPISODE LINKS: https://segmentstream.com/about [https://segmentstream.com/about] https://segmentstream.com/resources/success-stories [https://segmentstream.com/resources/success-stories] https://martech.org/martech-topics/ [https://martech.org/martech-topics/] https://www.marketingevolution.com/knowledge-center [https://www.marketingevolution.com/knowledge-center] https://www.adroll.com/blog [https://www.adroll.com/blog] https://www.adroll.com/features/digital-advertising-platform\ [https://www.adroll.com/features/digital-advertising-platform%5C]

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of the Efficient Spend Podcast, Laura Erdem, Sales Manager at Dreamdata, discusses the art of social selling and its impact on aligning sales and marketing efforts. Laura delves into building brand trust through authentic engagement, the role of content consistency across touchpoints, and the balance of organic versus paid strategies, offering actionable insights for developing long-term business relationships. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Laura Erdem is a sales manager with over four years of experience driving growth for Dreamdata, where she leads the US sales team in outbound strategy, sales excellence, and team development. With a proven track record of closing major enterprise deals and building sales practices from scratch, she is passionate about aligning marketing and sales to drive measurable impact. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ [https://www.linkedin.com/in/paulkovalski/] CONNECT WITH LAURA: https://www.linkedin.com/in/lerdem/ EPISODE LINKS: https://dreamdata.io/blog [https://dreamdata.io/blog] https://www.salesforce.com/blog-hub/ [https://www.salesforce.com/blog-hub/] https://buffer.com/resources/ [https://buffer.com/resources/] https://www.socialmediatoday.com [https://www.socialmediatoday.com/] https://sproutsocial.com/insights/social-strategy/ [https://sproutsocial.com/insights/social-strategy/] https://contentmarketinginstitute.com [https://contentmarketinginstitute.com/]