The First Marketer Podcast

Amy chats with Hannah Parvaz, who launched Uptime’s quit social media campaign to demonstrate the positive impact of quitting social media for 2 months and reinforce Uptime’s mission to help people improve themselves. You’ll learn how they were able to cope with the hundreds of thousands of applicants, convert them into users, and leverage the massive amount of data they gathered. Guest bio Hannah is the co-founder of Aperture [https://www.aperture.london/], a consulting agency that helps early-stage startups grow. Hannah is also the former Head of Marketing at Uptime [https://uptime.app/], an app that takes books, courses, documentaries and podcasts, and condenses them into 5 minute knowledge hacks. During her time as their first marketer, Uptime won Google Play’s App of the Year and was featured in Newsweek. Get in touch with Hannah by connecting with her on LinkedIn [https://www.linkedin.com/in/hnpvz/].

Amy chats with Riddhi Shah, who made it Gusto’s mission to serve their customers by creating a content strategy that transformed complex COVID legislation into easy to digest content. You'll learn how this not only helped small businesses understand what they needed to do to survive the pandemic, it led to a period of growth for Gusto during a time of crisis. Guest bio Riddhi Shah is the Head of Marketing at Primer [https://www.sayprimer.com/], an intelligence layer for marketing and sales teams. Riddhi previously drove organic user growth at Gusto [https://gusto.com/], a platform that provides small businesses with payroll, benefits and HR tools. As their head of Content and Organic Growth, Riddhi was responsible for the creation of Gusto's COVID-19 Resource HUB [https://gusto.com/covid-19]. Get in touch with Riddhi by connecting with her on LinkedIn [https://www.linkedin.com/in/riddhi-shah-29913025/].

Amy chats with Alex Kracov, who built a community at Lattice that was open to any HR person, with a focus on shared problems and learnings rather than their product. You'll learn how this strategy enabled their community to thrive, connecting thousands of HR professionals and laying the foundation for all growth at Lattice. Guest bio Alex Kracov is the CEO and co-founder of Dock [https://www.dock.us/], a collaborative workspace for prospects and customers. Alex is also the former VP of Marketing at Lattice [https://lattice.com/], a platform that empowers leaders to build engaged and high-performing teams. As their first marketing hire, he launched their community Resources for Humans [https://lattice.com/community/rfh] and grew revenue from zero to tens of millions. Get in touch with Alex by connecting with him on LinkedIn [https://www.linkedin.com/in/alexkracov/].