The Journey (with Leo Young)
Ian Noble spent 14 years inside a family dry cleaning business, starting by pressing clothes in 105-degree heat in a Texas summer. He eventually bought his father out, went seven figures into debt in his mid-twenties, scaled the operation to 14 locations and 95 employees, and then watched 85% of revenue disappear in a matter of days when COVID hit in March 2020. The reserves he had quietly been setting aside for years were the only thing that kept it alive. When the business came back, he sold it for seven figures in 2023. Now Ian is on the other side of the table. Through Run Steady Investments, he deploys capital into mobile home parks and private lending, and helps other business owners get into passive real estate for the first time. In this episode, Ian talks about: * How he thinks about vetting partners, and why he always invests his own money first before bringing anyone else in * What it actually took to survive COVID with 95 employees on payroll * Why he wishes he had let go of control sooner, and what holding on too long cost him * How his background as an operator changes the way he evaluates deals as an investor * Why mobile home parks make sense for business owners who want real estate exposure without the landlord headaches Ian is the kind of investor who built something real before he started allocating capital, and it shows in how he thinks about risk. If you're a business owner sitting on cash and wondering what to do with it, or you're trying to build something worth selling someday, this conversation is worth your time. // Timestamps // 00:00 Introduction 00:53 Biggest lesson of the past year: partnerships 01:21 How he vets partners and why he invests in them first 03:03 Playing investor before fund manager 05:03 Buying out his father and starting from the bottom 07:10 The daily reserve habit that survived COVID 09:30 Pivoting through COVID: delivery, wash & fold, restoration 12:56 Modernizing a legacy business from day one 14:19 Reviews, systems, and tripling profitability 17:27 Working in vs. on the business 19:16 AI and the future of small business 22:27 The emotional decision to sell 23:46 Removing himself as the bottleneck before the exit 25:48 Building a real estate portfolio while running a 90-person company 28:32 Why mobile home parks fit his post-exit philosophy 31:16 Helping business owners embrace passive investing 33:20 Debunking the mobile home park stigma 36:44 How to connect with Ian + free cheat sheet 38:03 Best advice he ignored too long 👇 Free Resource for Business Owners Curious About Passive Investing (from Ian): If you have ever wondered what it actually looks like to invest passively in real estate, I put together a cheat sheet that walks you through the whole process. What to expect, what to look for, and what a good deal looks like from the inside. 📋 Grab it here: https://go.runsteadyinvestments.com/the-journey-podcast [https://go.runsteadyinvestments.com/the-journey-podcast] 🤝 Connect with Ian Noble www.runsteadyinvestments.com https://www.linkedin.com/in/iannoble1/ https://www.instagram.com/ian_invests [https://www.instagram.com/ian_invests] 👋 Connect with Leo linkedin.com/in/leo-young instagram.com/leoyoungrealestate Invest with us: tidycal.com/leoyoungrealestate/investor-alignment-call 👍 If this episode brought you value, follow, rate, and share. ⚠️ Disclaimer: This podcast is for educational purposes only. Not financial, legal, or tax advice. All investments carry risk. Consult licensed professionals before making investment decisions.
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