The Music Industry Podcast

The twins offer invaluable insights about content creation, brand partnerships, and songwriting sessions, including their recent collaboration with an undiscovered 19-year-old vocalist they found randomly on TikTok Live. This conversation isn't just for aspiring influencers or musicians, it's for anyone interested in the realities of building a sustainable creative career in today's digital landscape. Listen and discover how Max and Harvey have maintained their signature "organized chaos" approach while evolving from social media creators to legitimate musical artists charting in the dance music scene.

The Music Industry Portal: https://www.musicindustryportal.com/

Adam Stanley is a top music industry accountant from SLRV based in London. You can check out more here: https://www.srlv.co.uk/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUNjRFJaUF9wWUpZbnl0aWNUOXAzU3pCQ056UXxBQ3Jtc0trQnN5cmgwRVd2ZkpKTFRxQU9JRmdEb1lUbE1YcGdHSDBndmZpZHZoWGpHTnBqb3ZIZmtDX0xoNkJHVW1GMS1ERG5RdWZXal96OEdXNlBfeTZtRFRqRWFlQWItUjNwR1hTaUZLVnYzRFhqV1B4c0Q0bw&q=https%3A%2F%2Fwww.srlv.co.uk%2F&v=RBJQKRO03sE] Membership with the fan pages: https://members.burstimo.com/ [https://www.youtube.com/redirect?event=comments&redir_token=QUFFLUhqazAwQ241VEhicEhTWXJtQTlqMFJZMzU2UC1aZ3xBQ3Jtc0ttNG5aUWtncDBhaG43c3RxWGh1SjJOMUJtT1ZxRHRNdU9rY2RtUUJmNWVLZE41bHgtN3VjQlFOem9JZUZaeVpNTHNFVHZuMEIwVnJkNjZ2cGk3VnpYbWZQMHNLbHRBTmIzTHVxRG5ZclJ1cTdKY1ZDSQ&q=https%3A%2F%2Fmembers.burstimo.com%2F]

In this episode, we dive deep into the music industry with Mike Burns from Ultra Music, discussing the critical importance of storytelling, understanding your "why," and navigating today’s crowded market for artist growth. Listeners will learn how to authentically build their brand and the strategies behind successful marketing in music. • Insights on the role of radio and its impact on emerging artists  • Importance of storytelling and authentic engagement in music  • Strategies for leveraging social media effectively  • Emphasis on consistency and the significance of small wins  • Navigating the music landscape with a focus on the artist’s unique journey

Anton Partridge, renowned for his role as the former Global Director of Electronic Music at Warner, is now spearheading Good Company Records, bringing a fresh perspective to the electronic music world. Join us as Anton reveals the secrets behind thriving in the electronic music industry without the crutch of social media or chart hits. This episode uncovers the essence of building a global strategy through early collaborations, strategic venue selections, and understanding the nuanced differences between the commercial and electronic music sectors. The landscape of independent labels is a challenging yet thrilling frontier, and we're here to unpack it with you. Our exploration dives into the intricate balance of building music ecosystems, creating owned playlists, and celebrating smaller victories to amplify diverse records. Forget fleeting social media trends; real traction lies in tailoring strategies to specific territories and conducting diligent research. This episode provides insights on how independent labels can harness local expertise and insights to navigate the complex music industry and carve unique pathways to success. Dance music culture is ever-evolving, and artists face the ongoing challenge of balancing artistic integrity with commercial success. We discuss the shift in listener loyalty to streaming platforms, posing questions about authenticity in a world dominated by commercial hits. With Anton's guidance, we dissect the contrasting paths artists can take, whether aiming for the underground club scene or broader audiences. We also delve into the differences between major and independent labels, highlighting how flexibility and collaboration can empower artists to build enduring careers despite industry challenges.