The NOM Studios Podcast
How do you actually use LinkedIn to build relationships, generate referrals, and grow your business? In this episode of the NOM Studios Podcast, Theo Massillon sits down with Beth Granger, LinkedIn trainer, speaker, consultant, and networking strategist, to discuss how professionals can leverage LinkedIn beyond posting content and chasing the algorithm. Beth shares her journey from graphic designer to entrepreneur, explains why she views LinkedIn as a networking platform first and a marketing platform second, and reveals practical strategies for creating better business conversations, stronger referral partnerships, and meaningful professional relationships. Whether you're a business owner, entrepreneur, salesperson, speaker, or professional looking to grow your network, this conversation is packed with actionable insights you can use immediately. Context: Beth Granger helps professionals build stronger business relationships through strategic networking, LinkedIn optimization, and more effective conversations that lead to opportunities, referrals, and long-term growth. Timeline Highlights 00:00 Introduction & Meet Beth Granger 00:53 From Graphic Designer to Business Owner 01:46 What Beth Actually Helps Clients Do 02:34 Helping Leaders Have More Powerful Conversations 03:08 Why Variety Keeps Entrepreneurship Exciting 03:51 Risk Taker or Opportunity Seeker? 04:39 How Beth Started Her Business During a Tough Job Market 06:12 Adapting and Finding Opportunities as an Entrepreneur 07:03 What "Exactly What to Say" Means 08:02 Reconnecting With Your Network Without Selling 09:01 One Simple Shift for Difficult Conversations 10:08 The Biggest Mistake People Make in Sales Conversations 11:00 How Beth Became a LinkedIn Specialist 12:13 Why LinkedIn Is a Networking Tool First 12:51 The SPAC Method for Better Referral Networking 15:00 A LinkedIn Search Strategy Most People Don't Know About 16:12 How Beth Started Building a Speaking Career 18:20 Speaking at Universities & Becoming a Professional Speaker 18:50 Why Beth Prefers Smaller Audiences 20:06 Lightning Round: Trust Your Gut or Trust the Data? 20:39 Why Beth Would Pick Up the Phone Instead of Sending an Email 21:10 LinkedIn DM vs Face-to-Face Coffee 21:26 Final Thoughts & Closing Conversation Ready to share your story with the world? NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content. Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co [http://www.nomstudios.co] to book your recording session today. Let's amplify your voice together!
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