How to Use LinkedIn for Networking, Referrals & Business Growth | Beth Granger | NOM Studios Extras
How do you actually use LinkedIn to build relationships, generate referrals, and grow your business?
In this episode of the NOM Studios Podcast, Theo Massillon sits down with Beth Granger, LinkedIn trainer, speaker, consultant, and networking strategist, to discuss how professionals can leverage LinkedIn beyond posting content and chasing the algorithm.
Beth shares her journey from graphic designer to entrepreneur, explains why she views LinkedIn as a networking platform first and a marketing platform second, and reveals practical strategies for creating better business conversations, stronger referral partnerships, and meaningful professional relationships.
Whether you're a business owner, entrepreneur, salesperson, speaker, or professional looking to grow your network, this conversation is packed with actionable insights you can use immediately.
Context: Beth Granger helps professionals build stronger business relationships through strategic networking, LinkedIn optimization, and more effective conversations that lead to opportunities, referrals, and long-term growth.
Timeline Highlights
00:00 Introduction & Meet Beth Granger
00:53 From Graphic Designer to Business Owner
01:46 What Beth Actually Helps Clients Do
02:34 Helping Leaders Have More Powerful Conversations
03:08 Why Variety Keeps Entrepreneurship Exciting
03:51 Risk Taker or Opportunity Seeker?
04:39 How Beth Started Her Business During a Tough Job Market
06:12 Adapting and Finding Opportunities as an Entrepreneur
07:03 What "Exactly What to Say" Means
08:02 Reconnecting With Your Network Without Selling
09:01 One Simple Shift for Difficult Conversations
10:08 The Biggest Mistake People Make in Sales Conversations
11:00 How Beth Became a LinkedIn Specialist
12:13 Why LinkedIn Is a Networking Tool First
12:51 The SPAC Method for Better Referral Networking
15:00 A LinkedIn Search Strategy Most People Don't Know About
16:12 How Beth Started Building a Speaking Career
18:20 Speaking at Universities & Becoming a Professional Speaker
18:50 Why Beth Prefers Smaller Audiences
20:06 Lightning Round: Trust Your Gut or Trust the Data?
20:39 Why Beth Would Pick Up the Phone Instead of Sending an Email
21:10 LinkedIn DM vs Face-to-Face Coffee
21:26 Final Thoughts & Closing Conversation
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