The Official Pretotyping Podcast

Join Daniel Putsche as we discuss his idea validation tool "Horizon," pretotyping influences and musings on the European tech ecosystem Timestamps: 0:00 Intro 1:37 Origin of the name "Horizon" 3:02 How Horizon got started 4:53 Technology stack 6:05 Accuracy of predicting customer demand 7:36 Plans for other types of pretotyping analysis 9:24 Email addresses vs pre orders 11:08 Competitors 13:09 Learnings from previous experiences 14:58 How does customer demand score inform clients? 17:13 How to deal with data volatility? 18:42 Software for landing pages 20:10 Which platforms for marketing campaigns? 21:38 Target market? 22:21 Characteristics of best landing pages 24:36 Overall vision 25:52 Thoughts of pretotyping community + movement 32:05 Elements needed for goos startup ecosystems 35:43 Our thoughts on this platform Connect with Daniel here: https://www.linkedin.com/in/danielputsche This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off! Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

Join Jonathan Sun and Robert Skrobe as they answer some popular questions posed in the Pretotyping Slack community. If you’d like to see more questions answered, DM Robert Skrobe or Jonathan Sun on Linkedin. Timestamps: 0:00 Intro 1:04 Pretotypes of the month 4:10 How to pretotype a really expensive and hard to build business idea? 5:53 FB ads for pretotyping? 9:52 In the case of a Fake Door, how do you know why people DIDN’T interact so that you know what to change? 15:36 Average amount of time needed to run a pretotype? 21:45 Pricing first or email address first? Connect with Jonathan here: http://linkedin.com/in/jonathan-sun-652541131 and Robert here: http://linkedin.com/in/robert-skrobe This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off! Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

Alberto Savoia is the creator of the pretotyping movement. He first wrote the book “Pretotype It” in 2011, followed by “Right It” in 2019. He also lectures in Stanford University and helps organisations all across the globe run experiments to prove if they are working on the right sets of ideas. Join us as we delve into the importance of the XYZ hypothesis, the moral implications of pretotyping, and pretotyping in real life! Timestamps: 0:00 Intro 1:26 Habits of successful product managers 2:23 Is 5 pretotyping experiments enough to get pre-seed funding? 4:10 Portfolio of experiments 4:48 Teaching Tim Vang and Leslie Barry 7:27 Pretotyping is basic algebra 12:00 Going from market engagement hypothesis to XYZ hypothesis 16:25 Popular pretotypes during COVID-19 17:24 Qualitative vs quantitative evidence 20:57 Amazon’s build it programme 22:31 Moral implications of pretotyping 26:25 Industries that pretotyping should/shouldn’t be done 27:53 Pretotyping in parenting/IRL 31:00 How to further evangelise pretotyping? 35:20 Alberto’s YT Connect with Alberto here: https://www.linkedin.com/in/albertosavoia This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off! Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

Patrick Copeland is currently a Vice President at Amazon Advertising, where he is responsible for the products in Amazon’s Sponsored Brands. Prior to this he was the Senior Engineering Director at Google, and was famous for encouraging Alberto to further develop his concept of pretotyping within the company. Join us as we discuss the failure of Google+, the invention of pretotyping, and volume vs stickiness in product. Timestamps: 0:00 Intro and small talk 6:08 Amazon vs Google culture 11:02 Failure of Google+ 18:08 Invention of pretotyping 28:40 Where will pretotyping go in the future? 38:11 Volume vs stickiness in product 48:10 Most memorable product ever made 53:12 Pretotyping a personal habit Connect with Patrick here: https://www.linkedin.com/in/patrickcopeland This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off! Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

Farzad Darouian is the current Principal Product Manager for Data Engineering at Zillow, and prior to that held a variety of PM roles at Amazon. He is famous on Linkedin for one of the most successful pretotypes in modern history, the Amazon bookmark gift card. Together, we discuss the origin of the digital gift card, B2B pretotypes, and what the line is between roughness and believability in pretotyping. Timestamps: 0:00 Intro 4:56 Intro to Product Management 6:44 Amazon bookmark gift card pretotype 10:58 First encounter with pretotyping 12:18 Digital gift cards’ popularity 13:41 Other pretotypes 15:53 Outlet for pretotyping at Zillow 18:20 B2B pretotypes 20:15 B2B skin in the game 24:00 B2B pretotyping metrics 27:33 Top 3 tips to get started with pretotyping 29:15 IP in pretotyping 31:20 Skills needed for pretotyping 34:01 Roughness vs believability 35:56 Pretotyping resources 37:49 Patrick Copeland as skip 39:57 Personal pretotypes 43:48 Amazon’s “build it” pre-order programme Contact info: https://www.linkedin.com/in/farzaddarouian/ This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off! Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.