The Warehouse Underground Podcast

Ep #47 Rhino Racking: Bryan Greenwood & Justin Sanders

42 min · 6. heinä 2026
jakson Ep #47 Rhino Racking: Bryan Greenwood & Justin Sanders kansikuva

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Warehouse racking is a foundation of almost all warehouse operations, but how do you take a lifetime of industry experience and turn it into a thriving startup? On the latest episode of the podcast, I sat down with Bryan Greenwood and Justin Sanders, the co-founders of Rhino Racking. After years on the ground, they "caught the bug", launched their own company, and are now shaking up the industrial storage space. Very cool chat: What it actually takes to optimize a modern facility. Here is a quick snapshot of what we discussed: * The Genesis of Rhino Racking: What motivated Bryan and Justin to jump ship and build a growing startup from scratch? * The "Cubic Volume" Problem: Why so many warehouse managers are struggling in cramped facilities when they actually have massive, untapped vertical space right above them. * Who is Buying? A look at their "bread and butter" customers and why racking isn't just an ops conversation—it's a high-stakes financial decision for C-suite executives. * "Strong Racking. Smart Solutions. Built for You." Why cookie-cutter layouts fail and how they engineer custom, dynamic setups to solve unique supply chain bottlenecks. * The Reality of Implementation: What ops leaders need to do before the installation crew arrives to ensure a seamless, on-time deployment. * The Steel Supply Chain: Navigating volatile steel prices, fluctuating lead times, and what future buyers need to know to protect their budgets. * The Future of Storage: Will advanced automation, cubed storage, and VLMs completely replace traditional steel racking? (Spoiler: Standard steel isn't going anywhere). * The Backstory: Who actually designed that sturdy, steady, and serious Rhino logo? If you are an operations leader, supply chain executive, or warehouse manager trying to squeeze every square inch of efficiency out of your facility, this is an episode you don't want to miss. #SupplyChain #Logistics #WarehouseManagement #MaterialHandling #StartupStory #RhinoRacking #Podcast

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jakson Ep #47 Rhino Racking: Bryan Greenwood & Justin Sanders kansikuva

Ep #47 Rhino Racking: Bryan Greenwood & Justin Sanders

Warehouse racking is a foundation of almost all warehouse operations, but how do you take a lifetime of industry experience and turn it into a thriving startup? On the latest episode of the podcast, I sat down with Bryan Greenwood and Justin Sanders, the co-founders of Rhino Racking. After years on the ground, they "caught the bug", launched their own company, and are now shaking up the industrial storage space. Very cool chat: What it actually takes to optimize a modern facility. Here is a quick snapshot of what we discussed: * The Genesis of Rhino Racking: What motivated Bryan and Justin to jump ship and build a growing startup from scratch? * The "Cubic Volume" Problem: Why so many warehouse managers are struggling in cramped facilities when they actually have massive, untapped vertical space right above them. * Who is Buying? A look at their "bread and butter" customers and why racking isn't just an ops conversation—it's a high-stakes financial decision for C-suite executives. * "Strong Racking. Smart Solutions. Built for You." Why cookie-cutter layouts fail and how they engineer custom, dynamic setups to solve unique supply chain bottlenecks. * The Reality of Implementation: What ops leaders need to do before the installation crew arrives to ensure a seamless, on-time deployment. * The Steel Supply Chain: Navigating volatile steel prices, fluctuating lead times, and what future buyers need to know to protect their budgets. * The Future of Storage: Will advanced automation, cubed storage, and VLMs completely replace traditional steel racking? (Spoiler: Standard steel isn't going anywhere). * The Backstory: Who actually designed that sturdy, steady, and serious Rhino logo? If you are an operations leader, supply chain executive, or warehouse manager trying to squeeze every square inch of efficiency out of your facility, this is an episode you don't want to miss. #SupplyChain #Logistics #WarehouseManagement #MaterialHandling #StartupStory #RhinoRacking #Podcast

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jakson Ep #45 Billy Malady: Head of Operations. Speaker. Author kansikuva

Ep #45 Billy Malady: Head of Operations. Speaker. Author

Billy Malady has been a leader in distribution operations for over 15 years and at all levels; from the boardroom to the warehouse break room.  Always cool to chat with folks who have that full end to end perspective.  He's "fixed" a lot of operations but not in the ways you may think.  Check out his new book today "Nobody Told Me It Would Be Like This: 100 Stories from the Frontline of Operations & Customer Care." [https://www.amazon.com/Nobody-Told-Would-Like-This/dp/B0GYVYSQ1H] -Why is there such a perceived gap between where execs think their ops teams should be vs. where the ops team sees themselves? -In articles you've been in you state "the foundation and the fixes to problems in distribution are always the same."  Why is this? Lots of Shop Talk in this episode about operations!

22. kesä 202645 min
jakson Ep #43 The Raymond Corporation, Derrick Miller Senior Sales Manager kansikuva

Ep #43 The Raymond Corporation, Derrick Miller Senior Sales Manager

Work in distribution? Then you know Raymond products. But I had the chance for a second time to learn so much more about them chatting with Derrick Miller, Senior Sales Manager.  Amazing episode to learn not just about the value they bring, but how they think like, connect with, and understand the operational realities of distribution! -What is the feedback Raymond receives from ops leaders everywhere about what they REALLY want/need? -How have you become so deeply engrained in ops everywhere and what solutions and services have you molded to provide the best for ops leaders? -What do you do with the surge of data you're now able to put at the fingertips of ops leaders? -Should everyone jump on the "robots train"?

8. kesä 202644 min