Two Steps Forward — Sustainability Meets Business Reality

Resilience isn't a rebrand. It's what sustainability always was.

41 min · 27. huhti 2026
jakson Resilience isn't a rebrand. It's what sustainability always was. kansikuva

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The word "resilience" is everywhere right now. Which probably means it's already in trouble. In our latest Two Steps Forward episode, Soli and Joel and pulled on this thread — and found something worth sharing: resilience isn't a rebrand for sustainability. It's what sustainability always was, just dressed in language that the C-suite might finally recognize.

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jakson Insurance isn’t the back office of sustainability. It’s front and center kansikuva

Insurance isn’t the back office of sustainability. It’s front and center

We spoke with Linda Freiner, Group Chief Sustainability Officer at Zurich Insurance Group, on the role of insurance in a world of increasing risk. What became clear is that insurance isn’t peripheral to sustainability. It is, in many ways, the operating system beneath it. Insurance, after all, is about pricing the future. And right now, the future is anything but predictable. Freiner frames insurance not as a brake on risk-taking, but as an enabler. Without it, businesses don’t launch, infrastructure doesn’t get built, and innovation doesn’t scale. Insurance is the social safety net that allows the economy to function — and, increasingly, to transform. But here’s the catch: The model is under strain.

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