Two Steps Forward — Sustainability Meets Business Reality

Why sustainability professionals need to be ready for wild cards

39 min · 25. touko 2026
jakson Why sustainability professionals need to be ready for wild cards kansikuva

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Soli and Joel ask an uncomfortable question:sustainability professionals are trained to track trends and build momentum —but are we actually prepared for wild cards? We went through some big ones: a 90% probability El Niño that most supply chains aren't pricing in, a data center oppositionmovement that's blocked $18 billion in U.S. projects, an insurance exodusthat's quietly making whole communities uninsurable, and the reality that social movements — for and against sustainability — are among the most powerful forces shaping corporate behavior. As Soli put it: This is literally our job. And we're not doing it.

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jakson Insurance isn’t the back office of sustainability. It’s front and center kansikuva

Insurance isn’t the back office of sustainability. It’s front and center

We spoke with Linda Freiner, Group Chief Sustainability Officer at Zurich Insurance Group, on the role of insurance in a world of increasing risk. What became clear is that insurance isn’t peripheral to sustainability. It is, in many ways, the operating system beneath it. Insurance, after all, is about pricing the future. And right now, the future is anything but predictable. Freiner frames insurance not as a brake on risk-taking, but as an enabler. Without it, businesses don’t launch, infrastructure doesn’t get built, and innovation doesn’t scale. Insurance is the social safety net that allows the economy to function — and, increasingly, to transform. But here’s the catch: The model is under strain.

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