Work Less, Earn More

In this episode, I’m joined by Dr. Dave Heath [https://www.humanfocusai.com], founder of Human Focus AI, for a conversation about how entrepreneurs can use AI to run their businesses more efficiently. Dr. Heath shares why now is the time to start integrating AI, comparing it to the early days of the internet, and how adopting it early can give you a major advantage. We dive into practical ways to use tools like ChatGPT for content creation, quality control, and streamlining daily operations. He also explains how to build custom AI assistants tailored to your unique business needs and how to avoid some common mistakes. By the end of this episode, you’ll have a clear roadmap for using AI to save time, boost productivity, and stay focused on what matters most. Listen to the full episode to hear: * Why early adoption of AI can give your business a competitive edge * How to use tools like ChatGPT for content creation and quality control * Steps to create custom AI assistants tailored to your business * Common mistakes to avoid when integrating AI into your workflow Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society [https://startupsociety.com/]. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! [https://gillianperkins.as.me/?appointmentType=57013246] FREE Resources to Grow Your Online Business: * Grab our free course, Small Business 101 [https://gillianperkins.com/free-training-small-business-101/]: https://gillianperkins.com/free-training-small-business-101/ [https://gillianperkins.com/free-training-small-business-101/]  * Write a Profit Plan for Your Business [http://gillianperkins.com/free-profit-plan]: http://gillianperkins.com/free-profit-plan [http://gillianperkins.com/free-profit-plan]  * Learn more about Dave: https://www.humanfocusai.com/ [https://www.humanfocusai.com/] Work with Gillian Perkins: * Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind [https://gillianperkins.com/100k-mastermind]  * Get your online biz started with Startup Society [https://startupsociety.com/]: https://startupsociety.com [https://startupsociety.com/]  * Learn more about Gillian: https://gillianperkins.com [https://gillianperkins.com/]  * Instagram: @GillianZPerkins [https://www.instagram.com/gillianzperkins/]

In this episode, I’m sharing a challenge that nearly every aspiring entrepreneur faces at some point: how do you choose the right product to create and sell? I’m walking you through the five-step framework I use to help my students make this decision strategically so they can confidently create a product that sells, even if they have a small audience or feel uncertain about their expertise. Whether you’re thinking about creating a course, a digital product, or something else, I’ll show you how to identify opportunities, filter your ideas using my Four Ps method (Problem, Person, Proven, Personal Fit), and validate your concept through real customer interactions and pre-sales. I’m also sharing a practical example from one of my students, Jane Calms, who successfully launched her first course by following these exact steps. If you’ve ever struggled with indecision, self-doubt, or simply having too many ideas, this episode will give you the clarity and direction you need to move forward. Use this scoring spreadsheet to decide WHICH of your product ideas to pursue: https://gillianperkins.com/choose-what-product [https://gillianperkins.com/choose-what-product] Listen to the full episode to hear: * A clear, step-by-step process for choosing the right product to create * How to narrow down your ideas using the Four Ps method * Practical ways to validate your product idea before you build it * Encouragement and examples to help you get started, even with a small audience FREE Resources to Grow Your Online Business: * Grab our free course, Small Business 101 [https://gillianperkins.com/free-training-small-business-101/]: https://gillianperkins.com/free-training-small-business-101/ [https://gillianperkins.com/free-training-small-business-101/]  * Write a Profit Plan for Your Business [http://gillianperkins.com/free-profit-plan]: http://gillianperkins.com/free-profit-plan [http://gillianperkins.com/free-profit-plan]  Work with Gillian Perkins: * Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind [https://gillianperkins.com/100k-mastermind]  * Get your online biz started with Startup Society [https://startupsociety.com/]: https://startupsociety.com [https://startupsociety.com/]  * Learn more about Gillian: https://gillianperkins.com [https://gillianperkins.com/]  * Instagram: @GillianZPerkins [https://www.instagram.com/gillianzperkins/]

In this episode, I’m joined by my friend and fellow entrepreneur, Tara Wagner. [https://xotara.us/socialbizcard/] Tara is an accredited small business consultant who has been through a lot in recent years, navigating chronic health challenges and long COVID while still running a successful business. We had a really honest conversation about what it looks like to build a sustainable, profitable business when life throws you curveballs and how social media, specifically Instagram, can either help or hurt in that process. Tara shared how she’s learned to treat her Instagram profile more like a digital business card: simple, strategic, and supportive of her overall business goals (without requiring hours of her time every week). If you’ve been feeling overwhelmed or uninspired by social media, I think you’ll find this conversation refreshing and encouraging. Listen to the full episode to hear: * How to optimize your Instagram profile so it works for you even when you’re not actively posting * Why social media shouldn’t run your business — or your life * How to create intentional content that aligns with your offers and helps convert followers into clients * Tara’s plan for her own 90-day challenge to revive her social media presence in a way that feels aligned and manageable Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society [https://startupsociety.com/]. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! [https://gillianperkins.as.me/?appointmentType=57013246] FREE Resources to Grow Your Online Business: * YouTube Workshop Registration: https://creatorfasttrack.com/workshop-registration [https://creatorfasttrack.com/workshop-registration] * Learn more about Tara: https://xotara.us/socialbizcard/ [https://xotara.us/socialbizcard/] Work with Gillian Perkins: * Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind [https://gillianperkins.com/100k-mastermind]  * Get your online biz started with Startup Society [https://startupsociety.com/]: https://startupsociety.com [https://startupsociety.com/]  * Learn more about Gillian: https://gillianperkins.com [https://gillianperkins.com/]  * Instagram: @GillianZPerkins [https://www.instagram.com/gillianzperkins/]

AI has changed the game, making it easier than ever to create more content but also raising the bar for quality. In this episode I talk about what’s working right now, from story-driven videos and long-form interviews to the growing shift toward video and podcasts as preferred content formats. We’ll dive into why building trust and creating personal connections is more important than ever and how “fast track funnels” can help speed up the buyer journey. I’m also breaking down why free “lite” versions of your offers can increase conversions and why user-generated content still plays a powerful role in today’s marketing landscape. Whether you're just getting started or looking to optimize your marketing strategy, this episode will help you stay ahead of the curve and reach your audience more effectively. Listen to the full episode to hear: * The most effective marketing strategies for online businesses in 2025 * Why video and podcasts are outperforming written content * How to build trust and connection with your audience * The benefits of offering free “lite” versions of your products Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society [https://startupsociety.com/]. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! [https://gillianperkins.as.me/?appointmentType=57013246] FREE Resources to Grow Your Online Business: * YouTube Workshop: https://creatorfasttrack.com/workshop-registration [https://creatorfasttrack.com/workshop-registration] Work with Gillian Perkins: * Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind [https://gillianperkins.com/100k-mastermind]  * Get your online biz started with Startup Society [https://startupsociety.com/]: https://startupsociety.com [https://startupsociety.com/]  * Learn more about Gillian: https://gillianperkins.com [https://gillianperkins.com/]  * Instagram: @GillianZPerkins [https://www.instagram.com/gillianzperkins/]

In this episode, I'm excited to share a conversation I had with Gabe Cox during the Grow Your Business Without Social Media Online Conference. We talked all about how to grow your business with content marketing in a way that’s both strategic and sustainable. I shared why YouTube is my favorite platform for long-form content and how I use it to attract leads and build trust with my audience. We also got into how I repurpose content across different platforms, plan videos more efficiently, batch-produce content, and even turn content creation into a revenue stream. If you're looking to grow your business without being glued to your phone or computer all day, this episode will give you the tools and strategies to do just that. Listen to the full episode to hear: * Why I rely on YouTube to grow my business * My strategy for repurposing content across platforms * How I plan and batch content to save time * Simple ways to monetize your content Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society [https://startupsociety.com/]. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! [https://gillianperkins.as.me/?appointmentType=57013246] FREE Resources to Grow Your Online Business: * YouTube Workshop Registration: https://creatorfasttrack.com/workshop-registration [https://creatorfasttrack.com/workshop-registration] Work with Gillian Perkins: * Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind [https://gillianperkins.com/100k-mastermind]  * Get your online biz started with Startup Society [https://startupsociety.com/]: https://startupsociety.com [https://startupsociety.com/]  * Learn more about Gillian: https://gillianperkins.com [https://gillianperkins.com/]  * Instagram: @GillianZPerkins [https://www.instagram.com/gillianzperkins/]