All That I Have Met
In conversation with Bob Sheard. He asked a room full of LVMH executives to raise their hands if they were wearing a watch. Then to put them down if it wasn't a Rolex. Half the hands stayed up. "That's the hole in your soul," he said. "That's what the watch is telling everybody." As co-founder of FreshBritain [https://www.freshbritain.com/brand-services], Bob Sheard has spent thirty years building the tools that taught companies to behave like people — from Levi's and Burberry to Converse and Arc'teryx. He was headhunted onto the Karrimor board in his twenties by the Benetton family and called in to advise the Gandhi family during the world's largest general election. Then those same tools escaped the boardroom and were absorbed by...people. I called him to find out what that's costing us — and whether there's a way back. His answer involves an ice axe company, a jacket that will eventually become a carrot, and a four-week programme designed to reach every kid at the exact moment their identity is most formative. Have something to say? I'm all ears. [https://www.buzzsprout.com/2603908/fan_mail/new] If this conversation meant something to you, share it — it's still the best way new listeners discover the show. The podcast is free and always will be. If you'd like to support the reporting, essays and interviews behind these conversations, consider becoming a paid subscriber. Subscribe here [https://meredithogilviethompson.substack.com/subscribe] Want more between essays and episodes? Check out Below the Fold [https://meredithogilviethompson.substack.com/s/below-the-fold] —dispatches on the stories worth paying attention to, from the people in my own backyard to those reshaping the wider world. Watch clips and video previews on YouTube [https://www.youtube.com/@AllThatIHaveMet] Credits: Host: Meredith Ogilvie-Thompson Sound Editing: Dax Krishna and the team at SpeechDocs Music: Ilya Kuznetsov
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