Asset Avenue
"Life is about ebbs and flows. You’re not always going to be winning constantly, and if you think like that, you’re going to lose yourself." — Christina Okorocha. This week on Asset Avenue, Bola Sol is joined by Christina Okorocha, the powerhouse behind VAMP. Starting as three friends in university, VAMP has spent the last decade redefining influencer marketing for the culture, proving that you don't always need major VC backing to achieve global success with brands like Disney and Universal Pictures. Christina pulls back the curtain on the mental shift required to go from a 9-to-5 to full-time entrepreneurship, the importance of "networking horizontally" with your peers, and why she recently introduced the Power Pitch to support the next generation of Black women in business. Episode Breakdown: * [00:36] Defining Cultural Marketing. * [05:58] Learning the power of influence from Zoella. * [13:42] The emotional cost of bootstrapping. * [21:26] Treating yourself as an employee of your business. * [31:04] The importance of horizontal networking. * [35:40] Why your business needs a CFO. * [42:02] Rapid Fire Round: 10M in VC or 5M on your own terms?. Connect with Christina Okorocha: * Instagram: @ChristinaOk * LinkedIn: Christina Okorocha Connect with Bola Sol: * Instagram: @Bola_Sol
18 episodios
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