Beauty Beneath

The Secret to Building an Irresistible Spa Brand

Building a standout spa brand isn’t just about offering great products—it’s about strategic decisions that set you apart. In this episode, we’re diving into the essential elements that can turn your spa’s vision into a thriving, irresistible beauty brand. From market research and competitor analysis to defining your unique brand identity, we’re breaking down the steps that successful beauty entrepreneurs take to build a brand that attracts loyal customers. Key Discussion Points: * The biggest mistakes spa owners make when researching the market * How to analyze competitors and price your products strategically * The power of a compelling ‘why’...and how top beauty brands do it right * Defining your brand identity to stand out in a crowded industry * The best ways to communicate your brand voice through marketingWhether you’re launching your first beauty line or refining an existing brand, this episode is packed with insights to help you position your spa business for long-term success. Follow us for more expert beauty branding insights: * https://www.linkedin.com/company/spadesoleil/?viewAsMember=true * https://www.tiktok.com/@beautybeneathpodcast?lang=en * https://www.instagram.com/beautybeneathpodcast/ * https://www.facebook.com/profile.php?id=61566553377738

2025 Skincare Trends Worth Trying

Skincare is evolving fast, and 2025 is bringing some of the biggest shifts we’ve seen in years. From unexpected ingredient trends to simplified routines, consumers are rethinking what really works. In this episode, we break down the skincare movements that are rising, the ones fading away, and what brand owners need to know to stay ahead. We explore the science behind emerging ingredients, the decline of overhyped products, and the minimalist approach reshaping beauty. Whether you ' re a skincare enthusiast or a beauty entrepreneur, this conversation will change the way you look at your routine. Key Discussion Points: * The surprising skincare ingredients gaining traction in 2025 * Why some of the most hyped products are being replaced  * The rise of “skin minimalism” and what it means for brands * The science behind effective skincare vs. marketing gimmicks * Trends on their way out and what consumers are moving toward

What Does the Future Hold for Skincare?

Skincare is evolving faster than ever. From AI analysis to biotech ingredients and hyper-personalized routines, we are redefining beauty. But are these innovations game-changers or just clever marketing? In this episode, we sit down with Mackenzie Jorns, co-founder of Protea, whose personal health journey led her to revolutionize how we approach skincare. We’ll uncover: * Future or Flop? We put the latest skincare trends to the test * Why high-tech skincare is getting pricier (and is it worth it)? * The esthetician’s role in a tech-driven beauty industry * How AI can empower beauty pros rather than replace them

Normal, Oily, Dry, Solved: Your Skin Type Blueprint for Profits

One-size-fits-all products are officially a thing of the past. Now, over-personalization is the key to building a successful beauty brand. Why? In this episode, Andrea dives deep into the world of skin types, revealing why understanding your clients' unique needs is the key to building trust, boosting sales, and setting your beauty business apart. From normal to sensitive, we're breaking down the five main skin types and sharing expert tips on product selection that will revolutionize your approach to skincare.  You'll discover: * The hidden dangers of one-size-fits-all skincare solutions * How to match products to each skin type for optimal results * Common skincare mistakes that could be sabotaging your clients' progress * Strategies for leveraging skin type knowledge in your marketing and education efforts Whether you're an esthetician, spa owner, or beauty brand entrepreneur, this episode is packed with actionable insights to help you elevate your expertise and grow your business. Listen now and start leveraging the in-depth knowledge that will boost your business.

Your Competitors Are Using This Tech — Why Aren’t You?

Technology is transforming the beauty and wellness industry, but are you keeping up? In this episode of Beauty Beneath, host Andrea sits down with Lauren Cox, Director of Experience at Pomp Beauty, to explore how innovative tech solutions are helping spas, estheticians, and beauty brands streamline operations, boost sales, and enhance customer experiences. From AI-powered skincare consultations to automation tools that reduce no-shows, we’ll uncover the digital strategies that successful beauty professionals are using to stay ahead. We’ll also cover: * The rise of digital-first beauty experiences * AI and data-driven personalization for skincare and services * Must-have tools for spa owners to scale and automate * Emerging trends shaping the future of beauty tech If you’re a beauty professional looking to grow, innovate, and work smarter, this episode is for you. Listen now and start leveraging the technology that’s revolutionizing the industry.