How Jeremy Salzbrun Turned H&S Heating and Air Conditioning Into a Community Powerhouse

Why Q4 Winners Are Actually Decided in July

Download the Checklist: https://moxiecreative.com/blog/why-q4-winners-make-their-moves-in-july/ [https://moxiecreative.com/blog/why-q4-winners-make-their-moves-in-july/] Takeaways * Q4 success doesn't start in October — it starts in summer. Businesses that wait until fall to launch campaigns, redesign websites, or start digital ads are setting themselves up for missed opportunities and under-optimized results. * Digital marketing takes time to work. Ads need weeks to optimize, websites take two to four months to build, and competitive research doesn't happen overnight. The earlier you start, the stronger your results. * Summer is the perfect window to audit the first half of your year — what worked, what didn't, and what you never got around to. A clear mid-year review sets you up for a focused, momentum-building second half. Summary of the episode Every fall, businesses panic. Leads dry up, the year is almost over, and suddenly everyone wants a new website, a digital ad campaign, and a full rebrand — by January 1st. In this episode of Behind the Brand, Taylor and Kelly of Moxie Creative break down why that Q4 scramble is almost always avoidable, and why the businesses that consistently crush the fourth quarter started planning months earlier than you'd expect. The conversation starts with a very Minnesota observation: business owners check out in the summer. They go to the cabin, they soak up the short warm season, and marketing gets pushed to the back burner. But while you're on vacation, your marketing can't be. Taylor and Kelly explain that by the time September rolls around, there simply isn't enough runway to launch and optimize a campaign that will produce real results before the year ends. Kelly walks through the practical timeline. Digital ad campaigns need two to three months to gather data and optimize. Websites take four months or more from start to launch. If your goal is to be visible and converting in October, you need to be in conversations with your agency in June or July — not Labor Day. The team at Moxie Creative isn't just order-takers; they do competitive analysis, strategy, and consultation before a single ad goes live. That process takes time, and it's the process that makes the difference. The episode closes with a concrete action step: Moxie has published a free mid-year checklist at moxiecreative.com [http://moxiecreative.com] that walks you through reviewing what worked in the first half of the year and identifying your one or two biggest priorities for the second half. You don't have to have it all figured out. You just have to start. Key Topics Covered: * Why Q4 marketing success is determined in the summer, not the fall * The real timeline for digital ad campaigns, website builds, and brand initiatives * How the "summer slowdown" mentality hurts small business marketing results * What it means to work with a full-service agency vs. an order-taker * How to use a mid-year marketing audit to set priorities for Q3 and Q4 * Moxie Creative's free mid-year marketing checklist and how to use it * Why starting before you know exactly what you want still puts you ahead Website: www.moxiecreative.com [http://www.moxiecreative.com]

Why Finding the Right Career Fit Changes Everything with Laura Hartog of Bad Habit Brewing

Takeaways * Career alignment matters more than staying comfortable * Growth often starts when you allow yourself to explore change * Strong businesses survive by staying connected to community What happens when the career path you've spent years building no longer feels right? In this episode of Behind the Brand, Taylor and Kelly sit down with Laura Hartog, Managing Director of Bad Habit Brewing Company, to discuss career pivots, burnout, leadership, workplace culture, and building businesses centered around community. Laura shares how she transitioned from a long career in marketing and education into brewery leadership, what pushed her to make a difficult career change, and how finding the right fit professionally transformed both her work and personal life. The conversation also dives into what makes Bad Habit Brewing successful in an increasingly competitive craft beverage market, why community matters more than product alone, and what modern leadership really looks like. Key Topics Covered: * Career pivots and recognizing misalignment * Burnout and protecting your mental health * Leadership lessons from managing teams * Building businesses around community * Marketing and branding in craft beverage industries * How Bad Habit Brewing is evolving in a changing market * Creating company cultures people genuinely love Youtube: https://www.youtube.com/@wearemoxiecreative [https://www.youtube.com/@wearemoxiecreative] Facebook: https://www.facebook.com/wearemoxiecreative [https://www.facebook.com/wearemoxiecreative] Instagram: https://www.instagram.com/wearemoxiecreative/ [https://www.instagram.com/wearemoxiecreative/] Behance: https://www.behance.net/moxiecreative [https://www.behance.net/moxiecreative] LinkedIn: https://www.linkedin.com/company/wearemoxiecreative [https://www.linkedin.com/company/wearemoxiecreative] Website: www.moxiecreative.com [http://www.moxiecreative.com]

What Really Happens When You Hire a Marketing Agency

Takeaways * Why free discovery meetings are critical to building better marketing strategies * How great agencies uncover what clients actually need versus what they think they need * Why trust and communication are the foundation of successful client partnerships When people think about marketing agencies, they often picture logos, websites, social media posts, and creative campaigns. But behind every creative decision is something much bigger: strategy. In this episode, Taylor and Kelly pull back the curtain on what actually happens when someone reaches out to work with a marketing agency. From discovery calls and first meetings to proposals and long-term partnerships, they explain why great marketing starts with understanding people, business goals, and solving the right problems. They also tackle common misconceptions about agencies, explain why pricing is rarely one-size-fits-all, and share what small business owners should really expect when exploring a marketing partnership. Key Topics Covered: * What happens during a first marketing agency meeting * Why agencies need strategy before quoting pricing * Common misconceptions about agency partnerships * Why trust matters more than tactics * The proposal and onboarding process * How agencies uncover what businesses actually need Youtube: https://www.youtube.com/@wearemoxiecreative [https://www.youtube.com/@wearemoxiecreative] Facebook: https://www.facebook.com/wearemoxiecreative [https://www.facebook.com/wearemoxiecreative] Instagram: https://www.instagram.com/wearemoxiecreative/ [https://www.instagram.com/wearemoxiecreative/] Behance: https://www.behance.net/moxiecreative [https://www.behance.net/moxiecreative] LinkedIn: https://www.linkedin.com/company/wearemoxiecreative [https://www.linkedin.com/company/wearemoxiecreative] Website: www.moxiecreative.com [http://www.moxiecreative.com]

Building Community Through Hospitality and Historic Spaces with Casey Austin

Takeaways * Career pivots can lead to opportunities that feel more aligned than the original plan. * Community involvement and networking create unexpected professional opportunities. * Foley Mansion is redefining event experiences by blending history, hospitality, and memorable moments. Summary of the Episode In this episode of Behind the Brand, Taylor and Kelly sit down with Casey Austin, Director of Operations at Foley Mansion, to talk about career transitions, community connection, and creating unforgettable experiences. Casey shares her unconventional career journey from earning a degree in early childhood education and teaching preschool to working in banking, nonprofit leadership, and ultimately stepping into her current role leading one of Central Minnesota’s most unique event venues. They dive into the fascinating history behind Foley Mansion, the restoration of the historic property after a devastating fire, and how Casey is helping shape the next chapter of the venue through events, hospitality, and community engagement. The conversation also explores the importance of networking, embracing unexpected opportunities, and having the courage to take the next step even when the path forward feels uncertain. Key Topics Covered: * Casey Austin’s career journey and unexpected pivots * Lessons learned from teaching and community leadership * The history and restoration of Foley Mansion * Building a hospitality experience people remember * Why networking and chamber involvement matter * Career growth through relationships and referrals * Hosting unforgettable events and experiences * Advice for navigating career transitions Youtube: https://www.youtube.com/@wearemoxiecreative [https://www.youtube.com/@wearemoxiecreative] Facebook: https://www.facebook.com/wearemoxiecreative [https://www.facebook.com/wearemoxiecreative] Instagram: https://www.instagram.com/wearemoxiecreative/ [https://www.instagram.com/wearemoxiecreative/] Behance: https://www.behance.net/moxiecreative [https://www.behance.net/moxiecreative] LinkedIn: https://www.linkedin.com/company/wearemoxiecreative [https://www.linkedin.com/company/wearemoxiecreative] Website: www.moxiecreative.com [http://www.moxiecreative.com]

Why Blogging Still Matters for SEO in 2026

Takeaways * Blogging directly improves SEO by creating more indexed pages and keyword opportunities. * Strategic blog content helps businesses rank for customer questions and search intent. * Modern SEO requires ongoing website updates, internal linking, and content structure. * Businesses that consistently blog build stronger authority and long-term organic visibility. * AI and evolving search behavior are changing how websites should be built and optimized. In this episode of Behind the Brand, Kelly and Taylor from Moxie Creative dive deep into why blogging still matters and how it directly impacts SEO in today’s digital landscape. They unpack the evolution of search engine optimization, how AI is changing search behavior, and why static websites are no longer enough to stay competitive online. From cornerstone blog strategies and internal linking to Google Analytics insights and customer-driven content ideas, this episode breaks down practical ways businesses can improve online visibility through blogging. Kelly also shares behind-the-scenes insights from rebuilding a client’s blog strategy from the ground up, including lessons learned about content structure, SEO organization, and why “more blogs” does not always equal better results. If your business has struggled with SEO, online visibility, or knowing what to write about, this episode offers actionable insights to help you rethink your content strategy. Key Topics Covered: * Why blogging improves SEO * How blogs create more opportunities to rank on Google * The role of cornerstone content and internal linking * How AI is changing SEO and online search behavior * Why businesses need ongoing website optimization * Common mistakes businesses make with blogging * Blog content ideas for small businesses * The relationship between blogging, authority, and trust * Why consistency matters more than perfection * The future of SEO strategy for service businesses Youtube: https://www.youtube.com/@wearemoxiecreative [https://www.youtube.com/@wearemoxiecreative] Facebook: https://www.facebook.com/wearemoxiecreative [https://www.facebook.com/wearemoxiecreative] Instagram: https://www.instagram.com/wearemoxiecreative/ [https://www.instagram.com/wearemoxiecreative/] Behance: https://www.behance.net/moxiecreative [https://www.behance.net/moxiecreative] LinkedIn: https://www.linkedin.com/company/wearemoxiecreative [https://www.linkedin.com/company/wearemoxiecreative] Website: www.moxiecreative.com [http://www.moxiecreative.com]