Beyond The Register, with Keenan Kok-Carlson
What does it actually take to scale an experience that can't be replicated online? Curry Hagerty, Partner & CEO of HART Jewelry, joins Jeramey Watts on Beyond the Register to answer that question and a whole lot more. HART is a custom charm jewelry brand built around a deceptively simple idea: help a woman choose the symbols that tell her story, then assemble her piece on the spot. It sounds intimate. It sounds hard to scale. And Curry has spent the last five years proving that with the right systems, values, and discipline. You can grow something deeply human without losing what makes it special. Since joining her founder sister Hart in 2020, Curry has helped take the brand from a DTC operation to a multi-city retail business with flagship stores in Charleston, Nashville, and New York… plus wholesale distribution across 200+ boutiques and a partnership with The Gap. In this episode, Jeramey and Curry go deep on what it actually looks like to build, operationalize, and scale a retail brand that leads with meaning over margin. In this episode, you’ll learn - Why HART defines its product as "connection" (not jewelry) and how that changes everything about how they sell - The visionary + integrator partnership model that keeps HART soulful and sharp - How they operationalized a guided, assembled-on-the-spot store experience that holds up at 40-50 customers during peak hours - The pop-up ladder: from suitcase-and-a-table to short-term leases to flagship stores and beyond - Why they said no to rings and what that decision teaches every founder about complexity debt - The Gap partnership: what HART learned about translating premium storytelling onto a mass-market shelf - How EOS (Entrepreneurial Operating System) gave them the structure to finally stop working in the business and start working on it - Why their marketing team is required to do store floor shifts every month and what that unlocks - The zip code data strategy that helped them understand the physical-to-digital halo effect - "Leap and the net will appear" mantraWhether you're running a retail store, thinking about opening your first location, or building a brand that means something… this episode of ‘Beyond the Register’ is for you.
19 episodios
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