Blush and Bloom
#FemTech #Breastfeeding #MaternalHealth In this episode of Blush and Bloom, Gigi Kenneth speaks with Jerome Derycke, co-founder of Lileo, a Belgian maternal care company helping mothers continue breastfeeding with better support, comfort, and guidance. Lileo combines an innovative breast pump, a lactation app, and a subscription-based service model designed around what mothers actually need during the early motherhood journey. Jerome shares what it took to build and test Lileo over four and a half years before their first sales, including testing prototypes with more than 160 mothers, learning from their feedback, and staying motivated through years of development, fundraising, and problem-solving. They also talk about building hardware in FemTech, why maternal health products need to go beyond functionality, what founders should know before building in women’s health, and how Lileo keeps mothers at the center of its product development process. The conversation also explores what it means to be a man building in FemTech, why storytelling matters in breastfeeding support, the role of startup communities in Belgium, and what keeps the Lileo team motivated through the challenges of hardware, fundraising, and product development. This episode is for mothers, FemTech founders, health innovators, and anyone interested in breastfeeding support, women’s health, and the realities of building a product that truly serves women. ⏱️ Timestamps 00:00 Intro 00:08 Meet Jerome Derycke 00:24 What Lileo does 01:23 Building for 4.5 years before first sales 02:17 The prototype moment that changed everything 03:05 Why maternal health needs more than a good product 03:49 What testing with mothers revealed 05:50 Advice for founders building products that take time to test 06:50 Keeping women at the center of FemTech 07:06 Why Lileo started a breastfeeding podcast 08:44 Sifted recognition and investor visibility 09:18 Being a man building in FemTech 11:30 A message for breastfeeding mothers 12:12 Building in women’s health without a medical background 13:27 What’s next for Lileo 14:04 Funding the business before revenue 16:17 Jerome’s favorite part of working on Lileo 17:29 What Jerome would tell his 15-year-old self 18:22 Where to connect with Jerome and Lileo 📌 Links mentioned in the episode Jerome Derycke on LinkedIn https://www.linkedin.com/in/jeromederycke/ Lileo website https://lileo.com/en Lileo on LinkedIn https://www.linkedin.com/company/lileomom/ Lileo on Instagram https://www.instagram.com/lileo.mom/ 🌸 Connect with Asele Website: https://asele.tech App: https://asele.health Android app: https://play.google.com/store/apps/details?id=com.asele.app Instagram: https://instagram.com/asele.tech LinkedIn: https://linkedin.com/company/asele 🌸 Connect with Gigi Kenneth LinkedIn: https://linkedin.com/in/gigikenneth 🎧 Listen Spotify: https://open.spotify.com/show/6NEsMfkG3dvl0pYXU40Efi Apple Podcasts: https://podcasts.apple.com/us/podcast/blush-and-bloom/id1832044848 💬 Question What is one thing you wish more people understood about breastfeeding or maternal health?
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